Le Bee network Wang Licheng: Cosmetics dealers weight in the licensing and brand

News and Technology September 9, 2012 (11th session) China Internet Conference will be held on September 11-14th at the Beijing International Convention Center. This session "open, integrity and integration-to meet the new era of mobile interconnection" as the theme, and for the internet, mobile Internet, E-commerce, network marketing, cloud computing, things networking, network security, innovative entrepreneurship, more than 10 subdivision areas for in-depth discussion. On the eve of the conference, Le Bee Network CEO Wang Licheng was invited to receive the news and technology interview.

[VIDEO] Le Bee network Wang Licheng: Cosmetics Electric dealers in the Independent brand

Wang Licheng said there were two of the biggest hot words for cosmetics dealers in 2012, one for "authorization" and the other for "brand". Authorized as a "global brand, authorized direct purchase", which is to ensure that the industry's fakes are an important means of suppression; the brand is "local brand", including the development of Amoy brands and distributors of Brand, which is an important way to bring benefits to consumers.

Wang Licheng also talked about the price war, he believes that price war is a short-term product, but the price war does not represent all the competition, logistics supply chain, after-sale customer service, integrity and attitude are also important components of competition.

Wang Licheng said the cosmetics industry also has a price war, but can not play. For parallel imports, fake price war must be far away, the mainstream of the war can be fought in the end.

For the future deployment of Lok Bee Network, Wang Licheng said that "le bee nets" These three words is the largest brand value. In the long term, the brand value is equal to the attitude of the brand, Lok Bee Network will always comply with the "genuine conservation" law.

The following is a transcript of Wang Licheng interview:

News and Technology: You dispatch friends, everyone good, in the 2012 Internet conference in the early days, we are very honored to invite the Happy Bee Network CEO Mr. Wang Licheng, please Wang always first say hello!

Wang Licheng: Dispatch friends, Hello!

News technology: Wang, we this Internet conference theme is "Open, integrity, integration, to meet the new era of mobile internet," How do you think of these keywords?

Wang Licheng: In my heart can put these three keywords merged into a word, I have a bit of Jerry, I feel open, integrity, integration, I can be listed as free. Freedom, all of us, what I remember most about freedom is that I saw a movie called "The Brave Heart" (English name "Brave Herat") this person at the end of his death, others threw him out of his belly, pulled out his intestines, he also shouted freedom with the crowd.

Especially now the city's crowd, work, competition, employment, life pressure is very large, we are particularly eager to freedom, longing for a can have their own vent and play place. In fact, the Internet is a very free environment, as I just came in and you just talked about, our internet industry is relatively free, in fact, we more times, today's consumers all the time is full of fragmentation of the Internet, wireless mobile phone, micro-letter, microblogging, shopping malls, everywhere, you listen to a song, Last Kara OK, find a map. I turned out to be an internet blind, today has become the internet inside a bug in the swim, I put three words open, integrity, integration of these words into a very free competition, this is the first, freedom from the level, from the personal thought above.

The second level from the market economy, Western countries have a long history of market economy, China's market economy has a history of more than more than 30 years, the biggest feature of market economy is full competition, full competition in the traditional industry is difficult to see. For example, we open a clothing store, you know the relationship between friends, you in the Dong Dan very good rent a position, this is not a competition. We are making clothes, you can get this good store, I can't get this good store, we compete is unfair.

For example, many industries in China have not liberalized, such as telecommunications, petrol, including the Chinese-word railway and so on, without adequate competition, will never in this industry to bring the best consumers. I see, the internet industry in China has a high-speed development, I think there is a very important reason, with the past two thousand or three thousand years of Chinese traditional feudal culture, in a society like China, the more depressed the traditional culture of the country, the more people pursue freedom, the more the pursuit of fair competition, So today's micro-Bo and micro-letter to help everyone to achieve a repressed 3,000 years of resentment, a evil, the original bad words now dare to say, the original private side said now dare to speak openly, so I think this is actually a kind of democracy, is a kind of social progress. My understanding is a bit extreme.