Le Bee network will be the first in this year, called "Beautiful Beauty" of the offline experience shop

Absrtact: Online shopping more and more become one of the important channels of cosmetics sales, this year, cosmetics electric business competition between the fierce, there are indications that the competition of cosmetics dealers will be from the line to the line. Recently, the Lok Bee Network founder Li in 2013 to send the annual meeting revealed

Online shopping is increasingly becoming one of the important channels of cosmetics sales, this year, the World of cosmetics manufacturers competition is fierce, there are indications that the competition of cosmetics dealers will be from the line to the line. Recently, Le Bee net founder Li in 2013 to send the annual meeting to disclose, Le Bee net will open in this year the first name is "beautiful Pretty Woman" the offline experience shop. Before this, including the United States optimization, yoho!, and so on the line to make the corresponding layout.

Looking back on the past August, the Internet is particularly lively. At the beginning of August, the five anniversary of the peak network to celebrate, to give the alleged "five-year encounter" of the 200 million yuan discount let, but the opponent of the United States excellent products also "3.5 weeks" to enter the name of the price war. As Suning's beauty makeup brand, Plantronics Purchase network also with the help of Suning easy to buy 4 anniversary of the debut of the month. The old Electric Dealer Daily Network also announced a High-profile 801 event information on July 27. The "scramble" between electric dealers is even more tense. Jing-dong, only goods will, suning easy to buy, excellent Amazon, when, a number of integrated category of stores and other electric dealers also followed by adding price war mania.

In order to increase the consumer's experience in the shopping process, the offline layout of large electric business enterprises also began to accelerate. Le Bee network recently said, will start from the end of this year, in Beijing, Shanghai and other front-line cities to open a direct shop, and in the next few years within the two or three-line city to open franchise stores, the store all sales Le Bee network under its own brand. In the "beautiful Woman" online experience shop, customers will be able to enjoy with the TV show in the same "talent" makeup counseling, on-site makeup and other services.

At the same time, poly-beauty products have confirmed that Beijing Qianmen Street is being decorated in the physical shop is indeed its long brewing official entity stores, will open in September. At the end of last year, Poly-Mei products had a wide range of advertising to announce the opening of the entity store news. In addition, tidal current electric trader Yoho! Cong, vice president of goods, has also revealed that yoho! Goods will be in Nanjing next year opened the first line shop, will be offline experience, the next single and online payment, purchase combined. On the Sky Cat also began to pay attention to the line under the "cooperation war." This year's "Double 11" investment, cat to mobilize the physical stores or counters of the traditional retailer joint promotion, one offline brand in the store or counter in advance one months to send users unequal coupons, the coupon "Double 11" period can be used online; the second is "double 11" period, The coupon that the brand merchant offers online can be returned to the offline purchase item.

Electrical business expert Ruzenwang points out that online brands can enhance the user experience through physical stores, improve user viscosity and corporate reputation, small expansion problem is not large, but the bulk of the store and the traditional retail industry to touch the "electricity" as difficult, must find the right positioning-you want to do the image, do sales, or just want to clearance.