Le Bee Network Wireless Division general manager Yulili: Mobile Electric business breakthrough lies in product innovation

The investment community September 6 News, in the Qing Branch group sponsored the "third http://www.aliyun.com/zixun/aggregation/13343.html" > China Mobile Internet Investment Conference ", Lok Bee Network Wireless Division general manager Yulili said, The breakthrough of mobile electric business is product innovation.

The following is a transcript:

I have just joined the Lok Bee Network, less than two years of mobile end, my own mobile electric business has been working for almost four years, before the first shop to do online supermarket retail. So add together the experience of a mobile electric trader, my suggestion is that the breakthrough is possible now in product innovation, or back to the structure of the user, now the market is too competitive, the user can choose the channel, the optional information is too much, the opposite user information is too large, not too willing to have a point to let him decide. Now many of the products are homogeneous, including the electrical business, including other industries are homogeneous, especially to the mobile end, from the PC end to the mobile end is still groping among them, so to the user, or to the individual, according to the characteristics of the enterprise, its product innovation may be the most prominent, this is now more important to the Lok Bee network. Next we pay more attention to how to use our own resources, with the needs of our user base, and then find such a creative point, may be a function, or may be a product, may be a service model.

First of all, there are so many resources in the Lok Bee Network, not just a website for the Business-to-consumer There are also Oriental Pop media group, mobile operators in the Lok Bee Network is a recent platform from the user, you can put the whole company just mentioned these resources with wireless characteristics, because wireless is not only to say convenient, in fact, there are many own characteristics, such as positioning, For example, identity recognition, in fact, there are many features are PC-side or other platforms, we very much hope that the use of the current market environment, using the characteristics of the mobile phone, the entire group of our company resources, with wireless series up, and then to the customer, it may be the most viscous, because it from the user recently, this is positioning.

Its market, I look at it, it is not what our companies can decide, it may also look at the entire domestic market environment driven, including hardware, including the network.

Cosmetics are necessities of life, especially when girls use up a lot of inertia, these two factors determine her long-term, and the goal is very clear to buy.

If you can give her more recommendations on the service, for example, when I talk about big data, I can use it, I've already bought many times, I already know her usage, what kind of users, what kind of skin, what kind of user needs, I will recommend other related categories to her. The demand for cosmetics is very intimate, I think this is what I wanted, but I do not know where to get the information, plus the Lok Bee network itself has the talent of the economy, itself has a lot of cosmetics talent in, her professional advice to our users more credibility, including some of the media on some television programs, See some of the talent of the teacher introduced some cosmetics, or some skin care tutorials, on the site if you put the associated goods recommended to her, reliability and intimate degree higher, this may be a girl's needs better.

We can also reflect that this is a form of user needs, not necessarily cosmetic on the line, other goods can also, I do before the life of the fast-selling goods, but also belong to the user rigid demand, is to buy regularly, but this point of the separate goods can be used in such a logical service to her, if the PC end, mobile end, there are stores , in fact, these are one of the channels, the respective characteristics of complementarity, and then passed to the service to your users.

The future of mobile electric business, I personally think it is to change a person's life form, at present, I think the last year is to change my computer is no longer used, even when office hours I rarely use it, or my life and entertainment time to buy things, see things and so on, I am all in the mobile phone and pad end, Has changed the life form of human being invisibly.