Le cool day fail, from the market positioning to see the habits of the people

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China's big cake with the strength of the more sweet, multinational companies are hoping to take a piece. In recent years, there are many kinds of giants competing in China, especially the internet industry.

However, after the smoke, who can occupy half, Google gone, ebay gone, Facebook into China bitter without entrance. Now the cool days are closed.

These giants are real heroes who survive on the battlefield. Some people want money, and experience is infinitely rich. It's a pity they don't know China. Do not understand the habits of the Chinese people.

The Chinese people's temperament is deep-rooted, is the traditional Chinese virtues, but also the Chinese nation's deep-rooted evil. Chinese people like to cling to the original state, do not want to explore and try new things. Chinese people like to eat food to the mouth, even if the mouth of the food is not as good as the hand of the delicious also no harm, convenience and habit, the previous eat this, now why to try?

Le Cool Day Mall closed in my opinion, one is the lack of force Baidu, the second is not fixed, do not understand the habits of the Chinese people.

Le Cool Day Mall, have you ever heard of it? I believe many webmasters have heard, but ordinary users do not necessarily know. Le cool Day is Baidu and Japan's largest electric dealer to launch the mall. Blessed with a noble family. Just launched when we are full of confidence, ambitious to be in my Chinese territory to show their fists. But in a short 18 months to worship walk mai. Who murdered this noble-born prince?

Baidu as the country's largest search engine service provider, with its library, stick, know, and other platforms. In the domestic user base is very large and stable. General Baidu to push what most can be successful. Look at his platform. Baidu previously wanted to push Baidu to share frustration after a slight change, now stationmaster are enthusiastic to promote. Why? It is not a user group that values Baidu. However, have you ever seen Baidu's exerting force on cool days? Has the use of Baidu's platform to understand that the mall? In addition to the news media hype and publicity, Baidu's own push is too inadequate!

Moreover, the positioning is not set well, do not understand the Chinese habits.

Chinese people want to be pushed away. Want to expect people to do what, think, explore what. That's how hard it is! Mall development to today, has Taobao, have Jingdong Mall, have when, have Amazon, already enough. Like Taobao users naturally comply with Taobao mall gone. Love to read and then when to go. Bought the big electrical appliance's accustomed to Jingdong mall. Amazon ads fly everywhere. Why do you want to mess around?

People who understand Tencent know that Tencent wants to be good at imitation, but you know what? Tencent relies on imitation to kill the number of creators! The disappearance of the coral and ICQ is the best explanation. Tencent games, interest groups, space, friends nets, who imitate who fire, but often Tencent's imitation of the fire, his opponents died. Even if not dead, market share is greatly divided up. Tencent is a fancy to the stickiness of the user. The Chinese have a fancy for inertia and nostalgia habits. You again cow user experience again good, can have QQ conveniently? can have QQ convenient? can have QQ habit?

Group buying network development in the early days, hundred flowers, hundred schools of contention. What now? Amoy Bora, Tencent came, the people's network, comments on the network have come. There are still a few of the existing group buy network?

The same industry in the Internet industry can only allow 3 to 5 of the same type of site to survive. Once the survival is the strong and constant strong, posterity again difficult to get in. We do the site to do SEO people have been said that the site positioning is this, the habit of speaking here is the user experience. Without these 2, the battle was doomed without a start.

No matter how the smoke in front of the four, how tragic the situation. The successor never stops. Wait and see who is the next winner.

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