Yesterday, LE video TV said its 10,000 super TV S40 in 82 minutes sold out. According to statistics, the music video TV cash reflux 25 million, plus the previous 10,000 sets of X60 sold out of 75 million, 20,000 Taiwan music video after the sale of the return of funds more than 100 million.
This May, le Video network officially launched the video TV Super TV (X60, S40 two models). July 3, 10,000 Taiwan music video TV Super TV X60 on the Internet Channel Music shopping mall, sold out in 49 minutes.
Yesterday, 10,000 sets of 39-inch video TV Super TV S40 in the music viewing mall, sold out in 82 minutes. Preliminary estimates, the video TV cash back over 25 million, plus the previous 10,000 living room TV X60 sold out of the 75 million, the first batch of 20,000 super TV for video TV to bring more than 100 million yuan cash income. The same as the X60, S40 first 10,000 units sold out, the sales channel will be open for a long time, consumers can buy directly.
The shortage of funds has always been a problem for the video network. The 2012 earnings show that the interest of the coupon debt nearly 1 billion yuan, not long ago, le Video network announced that the National Development Bank Beijing branch to apply for short-term liquidity loans of 90 million yuan. Previously, analysts told the Beijing News reporter that the music network capital chain is more tense, has been doing bond financing, and the video Super TV will have a relatively large upfront investment, including human, logistics, after-sales service and so on.
In this regard, Le Video network vice Chairman and COO Liu recently received an interview with the Beijing News, said, le see cash flow is not a big problem, because the Super TV is almost zero inventory, are users pay first, music video after the sale of cash flow will be better.
It is understood that two weeks ago has been on sale of the video TV X60 has been sent to the consumer's home. Yesterday, X60 TV released data show that the purchase of Super TV users mainly concentrated in Guangdong, Shandong, Jiangsu, Zhejiang, Beijing, Shanghai and other economically developed areas, the highest accounted for 11%, the lowest reached 5%, six regions accounted for more than 50% of the total.
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Happy to respond to "bombing event"
A few days ago, a netizen to buy the music X60 in the boot less than an hour later, the explosion sounded. In a statement last week, the video network said the failure was only a single component of the power supply board failure, not the so-called "explosion."
Liang, senior vice president of video TV, says LCD TVs are different from CRT TVs, and there is no component that triggers explosions. On the day that the user was reflected, the technology, research and development of the video TV and Foxconn technicians rushed to the user's home to replace the new machine.
The statement also said that the super TV extremely individual products exist screen black line, boot failure, border damage, transport process caused by the damage, is a low probability event, in the large household electrical appliances industry normal allowable range.