Le pet online app tail circle to the community as a distributor and O2O entrance

Le Pet recently launched a mobile community app tail Lap pet, as the beginning of the mobile Internet with its exerting force. The tail ring implies a circle of friends. Everyone can use the community function in the tail circle, including photographing, sharing, etc., but the community function for Le Pet is the biggest role is to earn popularity, accumulation of traffic, for the upcoming mall to accumulate a huge number of users. America's annual sales in the pet industry are more than 50 billion dollars a year. But from the whole electric business industry, the traditional enterprise is evolving into a price war, the effect is getting worse and worse. Traditional all-inclusive shopping mall, a huge amount of information piled up in front of consumers, but many consumers do not know what they want, le Pet put forward the concept of intelligent pet, by increasing the stickiness of community users, and gradually let users form such a concept. Intelligent pet-care around the purchase "link, made a series of different from the traditional Business-to-consumer experience optimization." The smart Pet feature will be launched in a new version of the tail circle in November. Most users know that the category of pet products is very small, many categories have not heard, talk about what to buy. "If a user knows about 20 kinds of dog food products, there are 200 potential purchases of products behind it," said the CTO Wang Xin. Suppose a user buys dog food for one months, we can actually push more categories to him, such as snacks, toys, toiletries, etc. Through the algorithm to know when users need to buy these things, reminding users to buy in time. "Le Pet has confidence in the stickiness of its community users. Many users are fans of 10 years old users, from the pet China "period is a loyal fan." As a pet-lover of the Ashes, Li founder of the pet in 2001 ", by the community started after a succession of more than 20 stores, there is a direct animal hospital, 2008 launched the Electric Business Project, 2013, the income of the electricity quotient of 180 million, the annual growth rate of more than 70%. Le Pet hopes to build a one-stop intelligent pet life through the tail ring. The early stages of the tail ring are cut from the community and are actively laid out in the electrical and O2O fields. Electric business function is about to launch, for the future of the O2O planning, is not convenient to disclose too much, but must be subversive play, through the interview, feel the pet industry war is coming, le Pet hope in this mobile Internet opportunity to pull the top.