Le phone borrow Ronaldo big play European Cup guessing ball marketing

Wen/Zhang Shule

On the afternoon of June 4, Ronaldo expressed his thanks to the Chinese fans in English and Portuguese on Tencent Weibo, China's only http://www.aliyun.com/zixun/aggregation/8999.html "> Weibo platform", to the effect that " Thank the Chinese fans for my support and love, 2012 Euro Cup I will do my best! Fight to the end! "There is also a photo in sync, in which Ronaldo wears a red T-shirt and a Lenovo phone in his right hand, relaxed and confident." The phone screen says, "Spell it out!" With Ronaldo to fight in the end, Chinese fans for Ronaldo refueling "words."

This micro bo A, Ronaldo fan sensation, the textual criticism school soon completed the translation of English + Portuguese, but also found the lucky and Ronaldo photo of Lenovo mobile phone is just launched music phone P700, "Ronaldo to Lenovo music phone endorsement?" "and" did Ronaldo golden with the alien Ronaldo? ”...... But Le PhoneP700 and Ronaldo related microblogging topic activity page is further deepened the conjecture authenticity.
　　　　

Obviously, Lenovo and Ronaldo's interaction is not only the eye benefits, but also in the timing of the choice of ruthless. From the network marketing level, an event marketing even if it is very hot, its life cycle is about a week, especially the advertising means is very obvious this kind of microblogging marketing activities. After a week, everything will be calm. The same is true, and by the end of the week the heat was lowered.
　　　　

However, with the European Cup of hot hold, was already in the direction of the fall of Ronaldo suspected endorsement music phone incident, because Ronaldo in the European Cup on the strong exposure, and rapid rebound, became Ronaldo in the European Cup record edge of the tidbits, and at the moment, Lenovo continued to remain silent, The question of whether Ronaldo really speaks is not officially published, so that a simple endorsement event has become controversial and subject to speculation.

Meanwhile, Lenovo also timely proliferation of music phone P700 related product details, thus with Ronaldo suspected endorsement events and the European Cup of the continuous warming and rising, publicity effect presents geometric times growth, which, the effectiveness of Word-of-mouth transmission is very obvious, compared with other manufacturers of similar products spend a lot of money , Soft wen hard to broadcast the effect of more powerful. This shows that, if the electronic products through a strong topic marketing to break through, its effect is far more effective than the traditional test report with soft and hard advertising.
　　　　

I borrowed this form of marketing from the European Cup, defined as "guessing the ball marketing", that is, not directly solve the mystery, leaving enough space for netizens to guess, so that the full use of the Netizen's curiosity to promote the way, far more than the abruptly plug advertising paper better, and if you can in the attention and time to choose Good, If Lenovo detonated a few days before the European Cup, thus not directly by the European Cup of the craze to cover up, but can be in the fast ebb time, again take advantage of a new climax, and Ronaldo and Lenovo of the double, coupled with the words to speak the charm, but also to "guess the ball" the effect of better fun.
　　　　

A marketing show, in fact, from other people's marketing, you can see many have the brilliance of wisdom, and standing in the success of others on the case of marketing, not simple imitation, but for reference and beyond, is the true meaning of network marketing.