Icon: ComScore Video Metrix September, the world's 15-year-old users of the network videos TOP15, the 11th position. November 13, the 2013 sixth session of the Golden Prize award ceremony opened at the Shanghai Centre Theatre. As the most industry-focused part of the International Creative Festival, the award ceremony attracted the attention of the global 4 a advertising company, traditional media and new media industry giants, top brand advertisers at home and abroad and the first-line star. In the end, China's first long video web site, with wonderful five-screen integrated marketing case, in 488 companies to stand out in 3,802 pieces of work, won a silver copper on the good results. At this point, the video network in China's International advertising festival and gold to reward the two top awards festival, has harvested 11 awards, achievements. Golden Cast International Creative Festival 10 years has always been to explore the charm of creativity, advocating the perfect combination of creativity and business, and strive to tap the creativity in the brand business communication role and value. Le Vision Network won the Silver prize of the "Small time" five-screen integration of progressive marketing cases, cleverly with Guo "cherish the brand spokesperson +" Small Time "director" of the dual identity, so that the film and brand has an extension of relevance. At the same time, the "small Time" in 80, 90 or even 00 after the accumulation of popularity, and cherish Ming to cultivate a new group of users coincide with the goal. and video network PC end, phone end, pad end, le see TV Super TV and movie theater line large screen integration and dissemination, as well as line under the various ways to promote the integration of the use of the target population to achieve a full time full contact coverage, so that the entire dissemination of the effect of a more powerful, but also successfully won the gold to reward the harsh judges approval. And the main multi-screen music marketing "Red Bull not to plug the concert-to create a national video entertainment times" case, to the quality of the content and ideas implanted as a bright spot of the gold kitchen cabinet custom Play "Women help girls" first quarter case, respectively, won two bronze award. Different video marketing techniques, up to 75% of the winning rate, fully demonstrated that the network's multi-screen strategy and self-made strategy has been effective, media platform influence and the actual spread of the effect of the ads and the judges unanimously recognized. In the recent end of the China International Advertising Festival, the music network also harvested three gold two bronze finalists. A series of industry authoritative awards effectively validated the "five-screen life, the content of the win-sell" concept of the implementation, which is also the video network will be a cloud of multiple-screen strategy and the combination of high-quality content strategy, landing for the actual marketing strategy milestone. The success of the strategy, the industry advantage of the music network is gradually stable. In a speech by comscore China Vice President Cai Fang the latest set of data analysis for comscore video Metrix9 month, in a special session of the World Creative Leaders summit in November 13. In the online video browsing situation of the global Internet users over 15 years old, le Vision network covers 169 million Internet users worldwide, and TOP11 in the Chinese market, the top four video network. In the per capita time indicator, the advantage of the network is obvious, the world's mainstream video media first. As the outside commentary says, with the development of the vertical industry chain of the upper and lower reaches of the music and the future, the cooperation effect between the lines of the line is gradually appearing, and the golden cast is based on the music-vision cloud platform, music and video pictures and video products, and video TV Super TV terminal, Music video TV big screen application store organic integration to build a group of classic marketing cases have been recognized by the industry, this is the music Network marketing business Development on a leap.
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