Le video network coo Liu: Woman help girl 2 start ecological milestones

"Sadie Network News" November 15, a network of homemade drama, a 1 billion play miracle, changed people on the network of self-made works of low cost, plot roughness impression, this is the "Woman Help Girl" the success of the first quarter. November 6, "Women help Girls" in the second quarter of the video online, hit the momentum of rapid, online only three sets of play volume has been more than 16 million, in the Vlinkage "hit TV series ranking" ranked fifth, influence comparable to "Let's Get Married", "the Return of the Daughter" and other popular TV series Why do Internet plays have such a high degree of attention and influence? Coo Liu analyzes the advantages and changes of the Internet drama in recent years, and analyzes the three unique success factors in the second quarter of "women help girls". Fast rhythm, grounding gas network play the first to win the network play is fast. With each set of more than 40 minutes of regular TV series, the network play each episode only 10-20 minutes, the plot rhythm significantly accelerated, more in line with the younger generation to watch demand. According to statistics, "Women help Girls" in the first quarter beyond the viewing Changhong "Huan biography" of the single set of playback, for the network play "King" laid a solid foundation. In addition, compared with TV dramas and micro-films, the network plays have a unique charm. Liu admits: The greatest charm of the network play is freedom, lost a lot of rules and regulations, can express the young people's thinking, content more grounded gas, real. Nowadays, the production of network video also presents the specialization of TV series, and has a complete industrial chain from production and distribution to marketing. Originally only broadcast platform video site has been fully involved in the upstream content production, with its own professional content production team. 2013, the music network increased the internet drama, network columns, such as the input of homemade content, "yellow", "God Woman", "Tang Dynasty Man", "Women help girls" second quarter and other fine content also emerged. Multi-screen time network interactive play opens ecological milestone for the second quarter of "Women's help Girl" a bit "unexpected" hit momentum, Liu focused on its unique three major success factors. First, the multi-screen times big drama. Original strategy released over the past two years, music vision self-made through continuous efforts, has now become the domestic network video homemade first brand, "Women help Girls" series will undoubtedly become a boutique benchmarking. Last year's first quarter, only by the music to see the PC, Phone, pad three screen launch, the volume, advertising marketing sponsorship has created a record high. And this year's second, by the music of the PC, Phone, Pad, le TV super TV four-screen synchronous update, I believe will again seize the attention of Internet users, change history, create new records. Second, fans of the interactive play. Openness and interactivity are the biggest advantages of the internet, "Women help girls" the second quarter of bold attempt to innovate, through the network, so that users participate in the role of the selection and screenwriter, selected fans into the cast role, using a variety of channels to absorb material, a large number of netizens to gather the wisdom of the bridge section, can be described as creating a "national participation Third, the networkThe ecological nature of the play. "The woman helps the girl" the second season from the theme choice, the plot trend, the role localization, the filming production, the platform broadcast and so on "the user participation" as the starting point, manifests the Internet The Open spirit and the network ecology. It is a real milestone for the actor to create and give back to the fans the six-color music video box at the same time as the annual drama of the ECO. Future Music network will increase the investment of homemade drama, and constantly enhance the brand influence of the music network, while strengthening including Super TV and even the music film's Pull, for the music to see self-control ushered in a new situation. In addition, 郝舫, a general producer of the video network, said: "The second quarter created the first Internet drama with large data background." From the determination of material selection, the determination of the creation team, the determination of actors, and even the trend of the plot, including the spread of the back, are relying on the background of large data. In addition, many netizens are involved in decision-making and creative process. "Set three unique success factors in a body," women help girls "the second quarter not only to film standards high standard shooting, and brought together the Tens investment, all-star lineup, gold director, big-name production, high-end fashion consultants, the top modeling team in a. Corresponding to the play six starring role and tailor-made six color music video box is also on line, fans can not only through the video network PC, Phone, pad and video TV Super TV, such as multiple-screen viewing, but also through the music video box synchronization attention. "Science and Technology + Entertainment" double gene, "Technology + copyright" Two-wheeled drive, "le-View ecology" is gradually improved.