Le video network Liu: self-made play to double explore overseas distribution mode

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February 21 Morning News, video site home made war has begun, following the cool potatoes, Archie art, Sohu announced the increase in homemade drama investment, the music network also said that will be in the self-made investment doubled the amount of money, while homemade drama overseas distribution and output, will be the focus of this year's work video network.

According to Le Video network COO Liu Introduction, 2013 le Vision self-made investment funds about 10% of the procurement cost, about 300 episodes homemade drama, this year, the capital investment will increase to about 20% of the procurement costs, production will reach 700 episodes. Liu said that from the input-output ratio, the homemade play is higher than the purchase of TV dramas, traffic even higher than some of the first-line guardian of the golden stalls broadcast drama.

Another key goal of the video network is the overseas distribution and output of the online play. Liu that the current network drama does not have a clear business model, is still in the investment phase, the income is generally from the implantation of advertising and flow of cash, but now unless it is a special hit of the network play, the situation is still general, so the business model of the network plays still rely on the issue.

"Because the network plays in the domestic is the record system, self-trial and the record, now if not first trial words can not be broadcast on the television, so that the issue of domestic television, not enough to make up for the cost of investment." "So I think it's a good channel for overseas distribution," Liu said. Last year, the "Pmam" on the overseas distribution of the exploration, this year will focus on the establishment of this model. ”

In overseas markets, Liu said it will focus on overseas Chinese, such as Hong Kong, Southeast Asia and Japan, South Korea market, because the cultural aspect is close, after the net swims the company overseas exportation strategy also mainly concentrates in afore-mentioned market.

At present, in the field of homemade drama, video sites are hoping to play a differentiated strategy, the strategy of music is to supplement the content of the TV drama, especially, such as suspense reasoning, legends of the theme of television stations can not broadcast, but video sites can make these ground gas play.

According to Liu Calculation, homemade drama if the increase in advertising inventory flow, advertising inventory flow 100% sold, it should have been able to achieve break-even, but only by advertising implants can recover costs are not many, that is, "women help-girls" several. After the latest "Halo," the music network invited the Taiwanese team to produce, hoping to explore the value of more homemade dramas.