Le view 499 yuan push Le Xiaobao subversion toy industry reshape parent-child relationship

November 27, le video TV today officially released the Intelligent parent-child products Le Xiaobao story light machine, this is a collection of Internet content and services, software, hardware trinity of intelligent terminals, but also the world's first true meaning of the intelligent parent-child products. Le Xiaobao is not only a story-light machine, but also a parent-child ecological system based on Internet content. Le Xiaobao uses the Google-level optical machine technology, A7 dual-core processor, 8G flash memory, carrying an Android 4.4 operating system, support WiFi configuration, with storytelling, chat, parent-child content, expert services, myopia five function services, pricing 499 yuan. Le view TV based on the ecology of Music, the parent-child content into a parent-child relationship adhesive, and for the first time to turn content into a social platform, to create the Internet precedent, twice times performance, half the price of Le Xiaobao will subvert the entire toy industry. Le Vision Intelligent Terminal Group CMO Peng Gang said that in the parenting education, storytelling is a relatively special existence, which in the history of mankind, the significance of cultural heritage way, no less than the status of Knot Chronicle. As early as thousands of years ago, storytelling was the best way to teach. Compared with the oriental culture of the sticks of filial piety, Western culture is often through storytelling to shape the child's life. Storytelling is a way for many parents to communicate with their children, and many parents tell stories to their children in order to broaden their reading, to learn more words, to enrich their imaginations, to stimulate their brains and so on. But now toy products and technology products are destroying parent-child relationships. Toy products do not have any interaction and content, and computers, mobile phones, pad and other products, parents can neither control the content of children's contact, and can not communicate with children. When a child touches a favorite content, the parent does not play any role in it, and it can be said that there is no sense of existence. The parents sat next to the children, but the child was taken away by the cold machine. Compared with toy products and technology products, Le Xiaobao is a burden of products, must allow parents to participate in the communication with their children, and to reshape the parent-child relationship. The current toy industry does not think enterprising, not only the Shanzhai foreign big-name design, to make products without thinking, but also allow the channel to increase the level of business, the entire industry is not intelligent, profiteering, content-free products. le-View TV through the Internet content and services, software and hardware integration to create a Le Xiaobao, is not only the video TV Super TV, platform + content + Terminal + application of the ecological beauty once again perfect interpretation and presentation, can be rich music depending on the parent-child content resources, into a parent-child relationship adhesive. le-View TV from the pricing model, product model, interactive mode, the complete overthrow of the toy industry disregard users, not intelligent, profiteering, no content of the four mountains. Le video TV announced that December 2, Le Xiaobao in the Music shopping mall (shop.letv.com) to accept the appointment, December 9 in today's headlines to accept the appointment, December 23, le View Mall will be jointly with today's headline release, the first batch of 2000 units, the price of 499 Yuan + 96 yuan, 96 yuan for a year of content service fees, expired users do not pay, can still enjoy a huge amount ofFree content, paid services mainly for more personalized storytelling templates, expert personalized recommendations. Music vision based on the ecological content into a social platform to provide a complete parent-child relationship solution Currently, China has nearly 185 million dual-earner families, children usually contact the most time is the teacher, grandparents and other children. This means that our country has nearly 200 million children, for a long time in the state of parents can not accompany. The absence of parental accompanying has great hidden danger to the child's character growth. And the present toy product, does not have any interaction and the content, already became the parent-child relations barrier, the child plays the child, the parents do the parents thing, this kind of no communication communication will also destroy the parent-child relations, is disadvantageous to the child growth. Le View has a wealth of parent-child content, based on the eco-music, video TV can turn these parent-child content into a social platform, so that the content of the bond between the parent-child relationship, and provide a complete parent-child relationship solution. According to Le View Internet business Group Operation President Goofy introduction, the music sees the parent-child channel in 2012 on the line, in order to let the child to see more excellent, the healthy content in the Happy video-child channel, the music sees in the content purchase invests the enormous resources. At present, happy to see parent-child is China's largest video resource library of children, with more than 160,000 episodes of child-related video, the total time is more than 2.4 million minutes, covering puzzle, entertainment, education, foreign languages, pets and many other plates, and in Disney, Viacom, Turner cartoon, Italy Rainbow and other international top cartoon brands, As well as Beval nets, the starting line childcare nets, Butch le Paradise and other domestic well-known early education network cooperation. There are now more than 6 million children's home users, the average viewing time of 70 minutes, from the data, they are China's most active child home users. Le Xiaobao has five great stunts. Four global first Le Xiaobao is platform + content + Terminal + Application of the perfect interpretation of the ecological and presentation, will be rich music as a parent-child content resources, a steady stream to the user, so that parents must participate in the communication with their children, can be said to be a burden of products. It upgrades the storytelling scene, parents must personally spend time to choose the story of the material, participate in the recording of the story, tell a story of their own style, and through the talk function, but also can communicate with children anytime and anywhere. Le Xiaobao has five great stunts: being able to tell a story to a parent, being able to act as a walkie-talkie, being able to push the video, and having a complete team of experts organize and recommend the content; Prevent myopia without hurting eyes. At the same time, it also has four of the world's first: the world's largest with an Android 4.4 operating system, the world's first to support WiFi, the world's largest google-level optical micro-display technology, the world's top smart toys. Le Xiaobao Five major stunts specifically include: first, more than 200 stories template perpetual update happy to provide more than 200 story templates, these stories from excellent cartoons, fables, fairy tales, each story length control in 3-5 minutes. Le will remove the dubbing from these feature sections and keepEffects sound and background music, as a parent story-telling material, and will keep constantly updated regularly. Specific use, the parents open mobile phone application Le Xiaobao, you can choose a template, dubbing the copy will be like karaoke lyrics, on the phone scrolling display. After the dubbing is over, press save push, Le Xiaobao will automatically play the story for the child. Even if the parents are not at home, even with the child is not in the same city, as long as the mobile phone, parents can use their own voice, to tell the child a warm goodnight story. Second, real-time talk chat anytime, anywhere communication Le Xiaobao built-in microphone, and in the mobile phone side developed a corresponding intercom function. Parents can use the mobile phone and children voice intercom, children only need to hold the Le Xiaobao on the voice button, and parents can communicate with each other anytime. Third, the green Healthy parent-child content parents can control Le Xiaobao can play music video of the parent-child channel of all the content, parents in the mobile phone selected and click Play, Le Xiaobao can be projected out of the video. Happy to see the rich content of the parent-child channel, not only to meet the child's growth, entertainment, learning needs, but also the key is that parents can control these content, to avoid children are affected by bad information on the Internet. Four, professional expert service team all-round meet the needs of children music Vision prepared a professional team of children's education experts, they will be different age groups, different gender of children pre-set suitable video content combinations. If parents are busy working, no time to choose the appropriate video, you can directly select the recommendations of the expert team, parents worry, children's entertainment, learning needs can be met. Five, Google-level optical machine technology to prevent myopia does not hurt the eye Le Xiaobao is music and Himax wonders photoelectric cooperation to build, and Himax is the main supplier of Google Glasses display, so Le Xiaobao realize the child projector products in the highest level of optical technology. Due to the use of projection mode to render the picture, not spontaneous light but diffuse reflection light, only 7 lumen Le Xiaobao can prevent myopia does not hurt the eye. The world's top hardware configuration for simple operating interface at present, the market for children projector is the use of MP4 motherboard, low performance. And Le Xiaobao is the global integrated energy first intelligent toy, it uses A7 dual-core processor, the main frequency reached 1.2 GHz, equipped with 512MB of memory and 8G of Flash, With an Android 4.4 operating system that supports WiFi wireless connectivity, the use of ultra-low power LED cold light source, electricity consumption control to the lowest reasonable level, the built-in 3800mAh battery, can support the Le Xiaobao story light machine 15 days standby and 150 minutes of the story playback and speaking time, not frequently for its charge, the overall configuration equivalent to a midrange smartphone. The Le Xiaobao operation interface is simple and the parents are easy to operate. In the design, Le Xiaobao design elegant, strong and adjustable angle, no sharp corners, children are not easy to chew, eat, and unique design also subvert the traditional toys, children projector and other cartoon appearance, can let parents and children quiet comfortable communication. Overturn disregard for users, not intelligent, profiteering, no content four bigHill Le Xiaobao insists twice times the performance half the price currently, domestic toy industry, the story of the machine's annual sales of more than 200,000 units, and the whole story machine sales of more than 3 million units, and the product price is not expensive, similar products at 1200 yuan, many products not only have no WiFi, no Android function, no expert team, The content is very few. Le video TV announced at the press conference, Le Xiaobao priced 499 yuan, performance is not only similar products twice times, the price is only half, playing the industry price killer. Le Xiaobao The reason why high quality price, mainly rely on platform + content + Terminal + application of the music of the ecological, can not rely on simple hardware profitability, and through the content and services to obtain revenue to maximize the benefits to the user. In the marketing of the use of CP2C mode, which makes music video TV to cut down the marketing costs, channel costs and unreasonable brand premium, the entire process to direct users, the total overthrow of the toy industry disregard users, not intelligent, profiteering, no content of the four mountains. December 2, Le Xiaobao in the Music shopping mall (shop.letv.com) to accept the appointment, December 9 in today's headlines to accept the appointment, December 23, le View Mall will be jointly with today's headline release, the first batch of 2000 units, the price of 499 Yuan + 96 yuan, 96 yuan for a year of content service fees, Due to not paying users, still enjoy a huge amount of free content, paid services mainly for more personalized storytelling templates, expert personalized recommendations.