Le View announces global strategic cooperation with Microsoft to build video cloud Platform

Absrtact: 18th, the company announced a global strategic partnership with Microsoft, the use of Microsoft Technology-based Azure Public Cloud to the video cloud computing services and Windows Azure Media Services to build a global video cloud platform. In the future, both sides will also be in advertising marketing, intellectual

LG 18th announced a global strategic partnership with Microsoft, using the Azure public cloud based on Microsoft technology to combine the video cloud computing services with Windows Azure's media services to build a global video cloud platform. In the future, the two sides will also be in advertising marketing, intelligent hardware, games, car networking, globalization and other areas of cooperation.

Apart from technical complementarity, the fall of le-Vision globalization strategy is also a key point. le-See's cloud platform as a pioneer of overseas strategic deployment, and Microsoft's cooperation can help it achieve rapid expansion, according to the CTO.

Technical complementarity

The cooperation between Lok-vision and Microsoft is mainly on the technical level.

"In recent years, the video network and super TV to the high-speed transmission and experience of the new requirements," according to the introduction of Dr Yeoh, le-Vision cloud computing assumes the "platform + content + Terminal + Application ' platform ' strategic layout, as well as the underlying cloud platform, but also to the industry to provide customers with video cloud services open platform." From the product configuration, it is video cloud on demand, cloud live, and the top level distribution and playback.

Music Vision and Microsoft's cooperation, on the one hand, to support the music of the business, on the other hand to support its industry customers video, cloud demand. At the same time, le Vision will also use the Microsoft Public cloud large data tools, large-scale data modeling analysis, the results of the analysis to provide services; For Microsoft, based on the film, transmission, transfer, storage, hair, broadcast full video services, such as VOD, Cloud Live, CDN, and other video technology will help windows Azure improves video capabilities and capabilities.

In fact, Microsoft's cloud services have been launched in China for six months, with more than 10,000 Chinese customers. Hele, chairman of Microsoft's Greater China region, said that Microsoft was undergoing a transformation to provide a number of services, including online entertainment, television program production and distribution, intelligent terminals, education, etc.

But in terms of profitability, the partnership between the company and Microsoft is not a model, and the details of the cloud services plan are being explored.

Dr Yeoh told Phoenix technology that there are two modes of free and paid, the free mode is based on the customer level, and the payment includes video marketing, advertising, etc., for example, through the sale of video technology services, advertising or other value-added services to achieve revenue.

At present, the customers of the Lok Yun Cloud mainly gathered in the electric business platform, also including the media industry (such as traditional radio and television media, vertical it media), online education industry, Enterprise video promotion, concert live, new product launch, and game animation on demand live services, such as more than 10 industries. Among them, the big customer already surpasses 2000, the small independent registration customer also has tens of thousands of home.

However, Dr Yeoh did not disclose the specific revenue of the le-vision cloud, but said that now the entire music-vision cloud Platform daily customer upload content has occupied the music as a half of the storage resources.

Music Vision Globalization

This year is the start of the globalization strategy.

The entire LOK-vision overseas strategy began last year, and was officially launched around February this year. Overseas Business Department CEO Motritein introduced, Le Vision in the overseas strategy is the two-line simultaneous layout. A line covering the whole of Asia, in Hong Kong and Taiwan set up branch offices, and then gradually expanded to Singapore, Malaysia and other video-paid content more developed places, another line in North America, which is the world's most developed video and the market size of a large area.

For the future, the goal of le-vision cloud is to do global real-time media transmission platform.

At present, the music sees the cloud to deploy more than 400 nodes in the world, Total has six T, mainly in Southeast Asia and North America's Chinese gathering region, Le sees hope this time with Microsoft realizes the globalization deployment the rapid expansion.

"Le View to the unique" platform + content + Terminal + Application "ecological model to expand overseas, le-vision cloud Platform is a pioneer." "Dr Yeoh said that the development of a global video cloud with the Microsoft Azure Public cloud Platform could help the music industry to reduce upfront investment risk and improve operational efficiency and quality of service overseas." In addition, as an open platform will provide more SMEs with incubator platform and innovative opportunities.

Similarly, Hele said, Microsoft technology's Azure public cloud has covered 19 regions of the world, with Microsoft's public cloud resources, can help the Le Vision ecology fast in the global main area landing, expands its global business deployment.