Absrtact: December 10, le see today announces January to October this year the Super TV sales of 1.42 million units, and said will be deeply involved in the radio and television-led tvOS system. On the overseas strategy, Le View claims that its cloud platform has landed in North America, Europe and many other regions, and the Future Music vision
December 10, le Vision today announced that January to October this year, super TV sales of 1.42 million units, and said it will be deeply involved in radio and television-led tvOS system.
On the overseas strategy, Le View claims that its cloud platform has landed in North America, Europe and many other regions, the future of the video network will be fully open to globalization. And for the outside care of the music see plan, Le View, said, will be fully independent research and development to build China's own Internet intelligent Electric vehicle, and has established a lineup of Silicon Valley "luxury" research and development team, and Google also has talent and technical exchanges.
In addition, le see also said that in the future will be the research results of the super car and domestic enterprises to share, and recently its car networking company's Leui auto system will be available.
TV sales will reach 1.5 million in depth this year tvOS
According to the data released by the music, January to October this year, the video super TV sales reached 1.42 million units. The previous 919 Fans festival, Super TV One-day sales are said to be 100,000 units, and music as a double 11 in the days of the cat's sales of 158 million yuan, ranked as the first cat of the same brand.
Liang, senior vice president of video TV, said that at present netizens buy three televisions per network and have a super TV, by the end of 2014, the annual sales of the video super TV is expected to exceed 1.5 million units.
But the vice president of video TV said in view of this year will reach 1.5 million early sales target, double 12 period of music will not participate in the cat, Beijing East any one of the big promotion, even in the Le View Mall, will not use the way to reduce the price of marketing, but strive to provide additional services. He revealed that, double 12 o'clock, le will carry out a certain amount of cash feedback, but will not reduce prices.
For the next direction of the Super TV, Liang with "new products, new technology, size" To sum up, he also believes that next year will usher in the Battle of Intelligent television, the penetration rate of intelligent TV will reach 85%, and the number of Lok view will be 5 million units.
At the same time, the opportunity before the music vision is, in the voice, body sense and other technical force, "the success of the Super TV copy to more intelligent hardware." "But in size, Liang said," Le Vision has never used the low end of high school to distinguish between products, but according to the scene to divide the size of the next year in the expansion of the new size is the expansion of the use of the scene.
In addition to Super TV, it is also a concern that this year's once-forbidden video box can be reopened. In fact, after being criticized by radio and television and ordered to be off the shelves, in July this year, Lok Vision is to sign a strategic cooperation agreement with Chongqing Broadcasting and Chongqing Cable, and actively apply for Internet TV content service licences.
However, the application progress of the licence, the Lok-see aspect only said that it has been fighting for, when can be sent down to watch the radio and television side.
Liang further said that, in fact, le view now "has learned how to cooperate with the radio and television departments, but also realize that only competing and not competitive companies can develop." For the next cooperation with radio and television, Liang said the music will be deeply involved in the radio and television system-led tvOS, not just a bystander. However, details of cooperation will be announced at the next appropriate time.
Video services in overseas landing Music network will be fully open to globalization
In addition to the domestic market, this year's music in the overseas market is also frequent movements. Two months ago, Tesco officially sold Super TV in Hong Kong, claiming that 1000 X50air were sold out in 9 minutes and 38 seconds.
In Zhang's view, the overseas strategy will not only be limited to Hong Kong, it is a global strategy, while the overseas expansion of the line of business, is not limited to the video Super TV, next year, the video box will also open overseas travel, a larger level, including the music network, all business, will be opened overseas expansion strategy.
According to the introduction, the current music vision Cloud Platform has been expanded to North America, Europe, as well as Malaysia, Singapore, Taiwan, Hong Kong and other Asia-Pacific region, which means that the Lok-vision of Internet video services will be landing in these areas, overseas users will grow.
However, the Lok-see aspect is also frankly, because the current content of the video network is still mainly in Mandarin, so its overseas users are still mainly Chinese. This is also a major limitation of the current overseas strategy.
In addition to the global expansion strategy, the company also says there are multiple levels of planning, such as adding smart hardware categories. It is understood that Le View recently released its Super TV after the first smart hardware Le Xiaobao, and announced the march into parent-child services, and the music video phone, air purifier rumors have long been in the open.
However, there is still tight-lipped in this aspect of the music, which only means that the products will be released at the right time. However, for the body sense accessories in the Lok View Mall, the sale of music, according to the response said, for the first sales of accessories, le Vision has been in the development of the second generation, and the accessories will become a more important part of the music vision system.
In addition, Liang said that in the future will be in the Super TV more product line to introduce 4K, and into the game market, more accurate advertising and create accessories + application of the new ecology has been put on the agenda.
To be Chinese own car team and Google have technical exchange
However, at present, the most popular music view dynamic, perhaps not the Super TV, nor its new smart hardware, but yesterday Jia Yue Pavilion officially announced the "See Plan." According to the introduction, see the plan is the super car plan, le-view side of the claim, will be fully independent research and development to build their own Internet intelligent electric cars.
Le Jiangdong, Assistant president of the Phoenix technology to tell the truth, before the Jia Yue Pavilion overseas in the name is to expand overseas, in fact, its 60 of energy are spent on the layout of the super car. This is also the biggest layout after the Super TV.
According to the introduction, super car Silicon Valley research and development team is very "luxurious", members mainly from the traditional automotive manufacturing, intelligent hardware, electric vehicles, the Internet, and other four areas, including BMW, Mercedes-Benz, Tesla and other companies experts. He Yi also revealed that the Super TV and Google have a lot of talent and technical exchanges.
As for why music sees the cross-border need to make cars, He Yi said, largely because there is not a successful car networking company in the industry. Lok Vision layout car networking, on the one hand is to support their own Super TV software, on the other hand, the music is aimed at the whole industry, like a super TV to build a similar car ecosystem, and the ecosystem, He Yi said, will be a "global automotive internet Ecology."
Specifically speaking, He Yi said the music will be released in the near future Leui Auto version, before the hardware comes out before the software. In this car networking software service, the video will not completely follow the practice of Super TV, but in the information will also provide some special services. He Yi also believes that the Lok-Vision car program will make the display not only display, but become a host of Internet Data Interactive system.
And the status of the super car hardware, Jiangdong said, le see now has a number of intellectual property rights, these intellectual property is entirely independent research and development, and the future will be like Tesla, the national enterprises will share research and development results, determined to build the Chinese car. In addition, he also revealed that the Super Car license application is already in progress.
Asked to create a super car Jia Yue Pavilion, Jiangdong said, Jia Yue Pavilion in the super car things up and down a lot of determination. According to the introduction, in the proposal of the super car, the board of the majority of people are opposed, but eventually the super car is still smooth, very difficult.
In addition, for the Jia Yue Pavilion's return timetable, Le View said that the previous operation in Hong Kong Jia Yue Pavilion has completed the first course of treatment, but the specific timing of the return now is not easy to say, still depends on its treatment and recovery status.
However, Jiangdong said to reporters, "in fact, when the return of Jia is completely unimportant." He said that at present, the executive team has been formed, the various lines of business has been decision-making committee, no longer need Jia Yue Pavilion in person to decide.