le-View Mall to break the traditional electric business false promotional cycle so that users take advantage of

"Sadie Web News" September 25, in the past few years, the various "festival", "price war" not only made netizens aesthetic fatigue, which hidden fake promotions, false price war is impossible, after several "cheat", resulting in traditional electric dealer's promotional model of the Internet users have been greatly reduced. However, a few days ago, "919 Fans Festival" to the entire industry to hand over a different answer. "919 Fan Festival" so that users really take advantage of the September 19, the video TV Super TV 5 open purchase time period sold 100,000 units, accessories Super 40,000, total sales amount to exceed 400 million yuan, the total number of participants more than 8 million. Super TV created the Chinese television industry one-day sales, sales records, le-View Mall in China, the Chinese company to create a single brand TV sales, sales records. In addition to record sales, the festival's product sales, from TV to peripheral accessories such as high-definition camera, bluetooth headset, Bluetooth speakers, and then to the ecological red wine, hairy crabs coupons, membership cards and other products, music video TV provides a value of 70 million Yuan cash coupons, plus TV, free shipping, the entire ecological discount, Special second kill and other activities, a total of 100 million yuan. As a result of the music in the mall in the price before and after transparent, there is no traditional electric dealer "first price discounts" false promotional behavior, the "919 Fans Festival" is really let users get the benefits, accounted for the cheap. According to the change of the traditional electric power quotient, the traditional electric dealer's promotion mode is no longer attractive. Because the traditional electrical business is still the channel business, although the operating cost is lower than the channel below the line, but still can not be ignored, for manufacturers, no matter what kind of channel business, all need to pay promotional costs, but the cost is different. In this case, the traditional electric sales promotion is only a gimmick more than the actual, this is based on high premiums, high marketing costs on the basis of activities, just as the first price and then discount, for consumers can not maximize the price. Unlike traditional channel-electric dealers, based on the eco-music, video TV insist on the BOM pricing, using CP2C mode to achieve the unity of manufacturers, to cut off the marketing costs, channel costs and unreasonable brand premium, the entire process to users, to create a vertical integration based on the industrial chain of "everyone electric quotient" mode. This "sold out" model means that the music does not have to rely on channels to make money. In the play, le-View mall is based on the interest of music fans and the ecological social electronic platform. Each round of appointment, snapped up, are a user's event, whether it is "island double Fly", or before the "National Open test", or the festival of fans. le-View mall always put open purchase as a grand event to hold, attracting tens of thousands of users attention. This is because, through an open purchase, music as a user to build a new community, everyone in the community can participate in product discussion, purchase, evaluation. All interested users will spontaneously come together and become loyal fans, they are the main power of the Super TV business. As the Internet channel, le-View mall has long been included in the music-vision ecologicalSystem. The advantage is that, in a full ecosystem, music can be profitable without hardware, but by content service fees, advertising, and applications. In addition, in the great music view of the ecological, fans enjoy the benefits of not only covers the music video, music, such as video network content services, but also including network Wine network and the eco-agriculture surrounding related products. Every four TVs sold on the line, one is a super TV. To redefine TV with Internet mode, Super TV is not only a TV, but also the world's only full internet big screen ecosystem. Based on the "platform + content + Terminal + Application" of the music-view ecology, music-vision has reconstructed the entire TV market pattern, leading the industry change. Depending on the integrity of the music and the ecological, Le View Mall took One-fourth of the online market. According to the latest monitoring report of Allwin consultation, the video TV Super TV is firmly occupy the throne of online sales champion, the online market share is stable above 20%, even can reach more than 30%. In July of this year, the market share of the Super TV line reached 27.1%, which meant that one of the four televisions sold on the line was a super TV. With such a proud performance, Le View Mall has become China's first intelligent hardware platform, China's top ten Web sites. The key is that other manufacturers of electronic commerce to sell different brands, different categories of products, and the Le View Mall only sell Super TV, a single product line can also establish such a strong market position, it is not difficult to see the music Mall this model of the impact of the electric business industry in the end how big.