Le View officially announced the entry into agriculture, the establishment of the Internet eco-Agriculture (Beijing) Co., Ltd.

Held a conference yesterday, officially announced to the outside world to enter agriculture, set up the music as the Internet Ecological Agriculture (Beijing) Co., Ltd., and announced the overall layout of the music view agriculture. Its food electric business platform "Le Life" has been on the August 18 online test.

Lok See holding its wine type vertical Shangping Network Wine Network CEO Rui as the Internet eco-agriculture chairman, Sheng as the Internet eco-Agriculture vice president of music.

press conference, the Internet ecological Agriculture and Gaoyou and gaoyou Lake Hairy Crabs Trade association signed a cooperation agreement, the future two sides will be in the field of agriculture to expand the depth of cooperation.

According to the introduction, the music of the Internet ecological agriculture will follow the trend of the industry's consistent vertical integration of the operation of the development of ideas, to create a modern agricultural production and processing, fresh agricultural products electric platform and cold chain logistics system, agricultural brand operation, agricultural products financial investment in one agricultural eco-industrial chain.

Why choose agriculture as the next exerting force point? Sheng said: "Le Vision has been through the Internet model to transform the traditional industry, is committed to creating music fans life circle, to provide quality life services." Modern agriculture, as an important part of emerging industries, is closely related to human health and quality of life, and is also an important strategic direction for the country in the next decade. Safe, high-quality food is the basic needs of the people, using the Internet to change the traditional agricultural backward mode of production, lagging market transmission, disorderly processing means, the confusion of the origin of the logo, but also music to adapt to the times and the market a choice. ”

It is reported that the Internet agriculture will be a nationwide layout of modern agricultural production, seedling cultivation and processing, leisure tourism, living in one of the entire industrial base. The production of its own brand of high-quality agricultural products at the same time, the integration of scarce and unique agricultural resources, the implementation of standardized production and from the origin to the logistics of the whole can be traced.

Le Life (www.lelife.com) will be combined with offline LEPAR projects, to achieve the national line to the offline (O2O) layout. Online, to Le life electric business Platform as the main body, relying on music and vision Group under the music network, music video TV, Lok View Mall, music film, Network Wine network and other industries covered by nearly 400 million users, constitute a strong user base for agricultural raw goods consumption. The user can experience with the multi-dimensional platform of the five-screen linkage (PC, Phone, TV, Pad, Film), which can be traced back to the origin, return to nature, convenient purchase and O2O Interactive service.

It is expected that October this year, Le Life will be officially full category online, the site will be operating the food can cover the daily consumption of the table.