le-Vision millet hand-to-hand combat internet TV war white-hot

The war on Internet television is growing. At 12 o'clock noon today, le view its 50-inch Super TV S50 engineering version of the sale, and Millet first 3000 TV sets for local city users open to buy. Just last week, Le View held a conference, announced that the S50 price set for 2499 yuan, which makes the 47-inch millet TV 2999 yuan price loss of parity advantage. The new senior vice President Peng Gang, who is in charge of the Super TV business, was outspoken in an interview with Tencent Science and technology, low price is the best tool to achieve sales performance. In order not to be in a passive "beaten" state, color TV giant Skyworth and internet giant Alibaba jointly launched a network of cool TV brands, and directly to the 42-inch TV prices down to 1999 yuan. For traditional TV brands that rely on hardware profits, participation in price warfare is considered a helpless move. Skyworth Group President Yang Dongwen earlier in the interview with Tencent technology has said without fear, the next video and other Internet companies may even be "send TV" way to stir the market. The combatants are also changing their response as the competitive environment changes. Tencent technology to obtain news, Millet is the layout of their own TV strategic direction, will be dominated by the game. The Aliyun TV OS is curve through the internet TV set-top box to grab market share. The cat is also a free gift of 1 million equipped with Aliyun operating system of the Internet TV set-top box ads, that is, "double 11" the same day, the purchase of an arbitrary day cat electrical goods will have the opportunity to gain value of 399-Day cat Magic box. At the beginning of this month, Skyworth and Ali cooperation cool open TV, has set up 100,000 internal network sales target. Internet Play impact traditional mode hinting. The television industry, which has remained peaceful for 10 years, is facing the storm that has swept through the Internet. Le as the first to be killed regardless of cost, after the 60-inch TV stay at cost price, 50-inch TV 2499 yuan price has been lower than the cost price. This crazy move makes it hard for traditional TV companies to make money from their hardware. Hisense Global Product Director Jianzhimin calculated the price of millet and music TV, said it would not follow. "How long can the price be sustained if it is lower than the cost?" "In Jianzhimin's view, a company's business behavior must conform to the business law." Le view, it is the traditional enterprises do not understand the Internet. In Allwin Consulting (AVC) General Manager Shing View, the crazy and the Internet business is generally consistent with the practice, that is, the upfront will not consider the proceeds, by smashing the money to obtain users. "As long as the story is enough to attract investors, internet companies will bring more actions that do not conform to the television routine." "is often" barefoot not afraid of shoes. Huan Network Science and Technology CEO Wushenggang that, music, millet, such as the use of pre-sale sales, making the original color TV enterprise's capital advantage is difficult to fully play, those funds limited but the product positioning of the accurate "cross-border enterprises" has torn open a hole, and even the local market has surpassed the traditional color TV brand. In the July survey of the national color TV market data show that in total 16 color TVIn the mainstream brand, le view super TV X60 sales 15075 units, in the 60-inch television market sales ranked first, share accounted for 35.23%. "Before the arrival of the electric dealer, it is impossible to rely on the low price and fast quantity." "It also inspires music, millet, and the potential for a new TV brand to have unlimited market share in the future," Shing said. Although Tcl, Hisense, Skyworth and other color TV brands have accumulated more than 10 years of national offline channels, but enterprises in the channel and the spread of the brand began to transfer to the Internet platform, the traditional color TV brand slowly lost the user's viscosity and loyalty. Music and millet have a trump card before they enter the TV set, with millions of of fans and rice noodles being the first users of television sets and almost no cost to spread the product. TV New mode: Not rely on hardware to make money the internet company first gave the traditional casing enterprise blow in the price system. Konka, TCL, Skyworth along with the introduction of electric Shang brand to deal with the challenges from internet companies. The traditional manufacturer's strategy is to line up the next two legs walk, online through the child brand and Internet companies in the price competition, that is, does not affect the price system under the line products, will not bring potential damage to the original brand. It is reported that Skyworth's cool brand has been set in this month 100,000 sets of network sales targets. And TCL recently announced performance reports, and Archie Art cooperation in the first month of the television delivery of more than 22,000 units. In the industry's view, disrupting the price system is only a diversion and an attractive strategy. Le vision to go is a "not rely on the hardware by content, service" the way to make money, Archie art, gifted friends even completely gave up the idea of the hardware to make money, and TCL, Skyworth product cooperation, the two rely on television with the resulting ads and paid content to obtain revenue. Although the video paid on the PC and mobile phone still do not see "money", but the music, Archie Art, gifted friends in the technology interview without an emphasis on the video content in a large screen broadcast on the congenital advantages, more easily by the advertisers pro-Lai. Advertisers mainly look at PV user values, that is, the number of video playback. In the video company's regular industry monitoring report, TV broadcasts are far higher than mobile phones, PCs, or even more than 10 times times the latter. "With 200,000 active users to calculate the number of users, the weekday each TV watch video of the day played 22 times, the weekend is 30 times, such as this calculation, weekend TV video playback is 13,200 times/day." "One video company insider told Tencent technology that internet TV will become the most amazing advertising vehicle for video content." Peng Gang has been revealed to Tencent Technology, the video Super TV has been 6 boot ads, including BMW Mini ads in tens of millions of yuan level. I'm afraid it's not so simple, the low price strategy makes the intention more obvious, "only the TV hardware to achieve a certain amount of sales, the follow-up will have business to do." "Music to the new senior vice President Liang on TV profit space. "Each place can be sold, such as focus map, each focus map is a product, but not currently sold." "As long as you can build a music byDepending on the dominant TV ecosystem, the music will wait for the benefit of the future. Become the TV industry's "Apple", which is the goal of many internet giants. September, Aliyun OS TV version and Skyworth, Haier, Hua number, etc. in the Internet TV and set-top box formed cooperation, did not attract a ripple effect, the Internet TV brand for Aliyun OS TV version is not expressed interest. "Cooperation with Aliyun is actually to give Ali the TV software." "Jianzhimin thinks. It is tantamount to handing your fate over to others. Ali did not give up on the TV layout, a person familiar with the Tencent technology, said Ali also through the Internet set-top box curve surrounded by large screen TV. It is worth noting that the Aliyun OS of the day cat box, has been announced on the day Cat platform free of 1 million. "Get this message, almost all Shenzhen set-top box brand Qingchaoerchu, and the cat signed a contract." "One of its brand-name Shenzhen set-top box brands even thinks that the result is that the Shenzhen set-top box brand will be working for Ali." As long as the Internet box or TV set with the Aliyun OS operating system is installed, the admission fee on the cat platform will be waived and CDN services provided, the said person said. From the music perspective to Ali surface layout, follow-up will also have a new brand entry, Internet television has begun to create the fastest speed of their core competitiveness. Millet frustration: The early arrival of the siege compared to the mobile phone era of preemptive, millet TV seems to be in a relatively isolated situation: no content, channel resources, price advantages in the opponent's quick follow-up in the loss of intangible. According to Tencent learned that Millet has been adjusted in the television strategy, to pass the game as the core, around the competition with rivals. One industry personage thinks, the millet handset biggest pattern is through "rice noodles" (user marketing) to realize the product extension, shares some resources, does not depend on the hardware to make money by the pattern. But it is much harder to replicate the handset industry in the television industry. Millet through the Internet as a set-top box as the Internet, millet was the content of the Internet television policy and Sarft "stopped." "Mobile phones are personalized products, consumer participation is high, you can brush machine, upgrade." And the television is durable goods, the average service life is generally 6-8 years. Even with millions of rice noodles to support, sales are unsustainable. The above people think. In addition, after-sale maintenance has been the Internet enterprises to do hardware potential hidden dangers, this is considered as a hardware attributes. "Users will not be able to reduce the quality of their products because of how good their software and content are." "It's all just market hype." Jianzhimin that after the climax must be the trough. An outstanding fact is that the price war on high-end brands has not been affected, in the overall market decline of 1%, Samsung, Sony, Sharp, LG and other foreign brands in the 11 gold week sales rose 30% year-on-year. Another overlooked is that, compared to the current tens of thousands of units of Internet television sales, according to Jiadongsheng, general manager of the director of the company's forecast, 2013 smart TV sales will reach 26.1 million units, 2014The year is expected to reach 36.1 million units. The competition around Internet TV is just beginning.