Le visual network Jia Yue Pavilion: Le Vision has been doing subversive

The founder and CEO of Jia Yue/Sina financial Ding "Activating your Internet gene", "growing up every day." This is a Super TV switch machine screen, but also Jia Yue Pavilion at the helm of the Music Network (31.840,0.00,0.00%) core concept, and this is the trend is when the traditional encounter with the Internet, When hardware companies are facing the risk of being swallowed up by internet companies. Grab the living room Super TV after two years sales can be over 5 million first let's take a look at the Jia Yue Pavilion in its Twitter-top section, popular said is a piece of advertising: The world's first 4 nuclear 1.7G, the world's fastest, by the super combination (music view + Foxconn + sharp + Qualcomm [micro-BO]) to build the supermarket TV, not only TV, It is a complete ecosystem based on large screen. Twice times the performance of half the price, ￥6999, so that world-class quality 60-inch large screen into the living room standard. The planet has historically been the most powerful hardware monster to change the home internet lifestyle. The tweet was posted May 7, 2013, when it was just a warm-up. July 3 Noon 12 o'clock, 10,000 Taiwan music TV Super TV X60 in the Lok View Mall to sell, only 49 minutes is snapped. Third-party data research institutions in the data show that July, in a total of 16 color TV mainstream brands, Super TV X60 sales of 15075 units, in 60-inch TV market sales first, share accounted for 35.23%, single model sales than the second highest in about 2.6 times times, LeTV X60 become the monthly sales champion. And in the field of electronic business, the July monthly color TV retail sales rankings, Le View to 14.85% of the proportion, ranked first. followed by Hisense [Micro Bo]12.75%, Skyworth [microblog] 11.82%. The last working day of August, Sina Finance in the video network headquarters exclusive dialogue Jia Yue Pavilion. This is a spacious and bright office. Office door in a corner of four sets of music video television, and uninterrupted work, beside a lap of fabric sofa. At the center of the office is a desk and bookshelf, and the sight turns to a whole floor-to-ceiling window. The sky was bright and bright, Jia Yue Pavilion describes the super TV after the scene: Let family reunion living room, for television to save the lost users, but also can let people from watching TV to "play TV", and have a family of intelligent digital terminals, let family life into the big screen intelligent age. In order to break the channel constraints, August 29, Gome-video Super TV customized new conference "the message is that Gome will be through the" custom, collection, underwriting "form, the use of Gome 1600 stores, Gome online and Gome Sales network, a year plan to sell 100,000 Taiwan music TV Super TV. Le Vision will be customized for the Gome model for GX60 and GS39. September, le Vision will also launch 47-inch Super TV, model or for S47, pricing 3999 yuan. Jia Yue Pavilion said that so far the super TV did not throw a penny of the ads, he thought that marketing is only a icing on the cake, and ultimately rely on product-driven. However, the number of tweets on the Jia Yue kiosk has exceeded 51.Million, the number of comments over 58,000. At present, the Super TV hardware is only a meager profit, Jia Yue Pavilion said that as long as the super TV can sell 200,000 units will already generate profits, if millions of Taiwan is extremely high advertising value, if to 5 million will become the first source of income. Sina Finance and Economics: 5 million This order of magnitude can realize? Jia Yue Pavilion: not particularly difficult. Sina Finance: Have time node's anticipation? Jia Yue Pavilion: We are two or three years to 5 million. Sina Finance: If arrive 5 million, your capacity will be enough? Jia Yue Pavilion: Capacity is not a problem, now the hardware foundry industry has now overcapacity, including Foxconn production capacity are dissatisfied. In front of the Jia Yue Pavilion is the reality, in order to occupy the living room, more and more companies to join the competition of intelligent television, the fight between the industry is inevitable. September 2 Future TV + Konka push KKTV; September 3 tcl[Micro bo]+ Archie art [Micro Bo] Television release, September 5 Millet TV, September 9 Hua Ali Rainbow Box, September 15 Skyworth Ali launched Skyworth Aliyun TV ... Jia Yue Pavilion, in the rapid development of Intelligent television field, the product is to meet user needs and lead the needs of users at any time the evolution. Therefore, after the introduction of a product to quickly collect user needs for product iterations, to complete rapid upgrading of fission growth, you can keep your user experience at the highest level. The killer of the lottery is the more than 500 technical staff, the user's deep involvement in design and development, and its integrated ecosystem based on Internet smart devices. Music depending on the ecology of making money Baidu encyclopedia interpretation of the music as the ecological: 1. Application store: Tailored for TV 2. Content: Video tv, video library, sports events, network line, high-definition videos: Online 1080p+ Dolby content + online 3D movie, Carousel Channel 3. Platform: Cloud Video Open platform, 4. Terminal: Letvui, music View box, video Super TV Jia Yue Pavilion to Sina Financial description is more picture sense. He said that there are several fusion technologies, Internet, movies, wine, social and lifestyle. "In the internet age, people get home at a busy day, mobile phone wave, the phone has not finished playing video high-definition video in the living room to continue to play on the TV, drink a cup of wine in the network ordered French wine, through the music video to watch the film produced and released the" Small Era ". Jia Yue Pavilion said that the future of the video model is based on the internet and intelligent equipment, a complete ecosystem, can be said that we are internet companies, we can say that we are a hardware and software combination of companies. At present, the revenue of Lok vision mainly comes from two parts, the gross profit and content of the hardware, the future is sorted as follows: Hardware gross margin, content revenue, advertising revenue, APP store split, then other. In the view of Jia Yue Pavilion, this model is to create a complete ecosystem, the terminal market share and terminal coverage is critical. So Jia Yue Pavilion has to complete the above mentioned three yearsTo achieve 5 million units of sales. On the other hand, as business school professors say, the two big trends in the future are: hardware and software, tradition and Internet convergence. This is the mode of the music vision. However, the above pattern is bound to require a vertical management framework and intersectoral coordination issues. For music, six working days a week, a forty or fifty-person inter-departmental meeting every Sunday is the gist. "The original economic idea or the traditional economic model is different, after doing a good job to assemble together, piece together, but the music depending on the design of a product when the whole of the machine should be taken into account" Jia Yue Pavilion said that any company in China will not be as happy as to find so much information, An Internet software developer, he had to listen to the LETVUI system's software, but it was completely different in two areas, one software operating system, the other an Internet software system, which had previously been irrelevant to two things. A lot of companies are dying to focus on the moment, Jia Yue Pavilion can be easy and firm and you describe the le-vision ecology, but at first he announced to do the hardware, the opposition prevailed. Some people say that internet companies should not do hardware, should focus on the industry chain must be divided, but four or five years ago Jia Yue to the company's management to instill the idea: in the internet age, especially in the social internet era, this integration is more important than focus, many companies are dying of focus. Nokia [Weibo] is one of the most miserable precursors. At the same time, he believes that 99% of all subversive strategies are against them. Jia Yue Pavilion said, we from the platform to the Internet business, to the hardware business, and even to the software, the entire LETVUI system is entirely happy to consider their own research and development. "Other Internet companies, they scoffed at the materialize, said the company's share price fell 40% per cent when it announced the launch of the Super TV on the day of subversion. Music to do TV is crazy, sick, no one think you can succeed, the stock price plunge, as we step by step, we feel like a bit right, the share price back up , we are even more than Youku + potatoes, and now at least half of the people think that the le-vision model is probably right, and of course, many people are questioning it. "In media reports, Jia Yue Pavilion is more of a subversive image of the people, but he never" out of the mirror. Spend most of their time in meetings, discussions, testing, and "finding fault" with their own products. The opening of the industrial chain and the creation of the music-vision ecology will inevitably touch the cheese of many industries and companies, including regulation. But Jia Yue says regulation is risky, but it won't kill you. The strategic framework is established and the next step is integration. Jia Yue Pavilion to Sina Finance expressed its intention to buy information. And Le video network also recently announced that the proposed disclosure of major asset restructuring and the company's shares have been suspended, resumed trading on October 8, 2013. And when the domestic market stabilized, Lok will also plot overseas market, Jia Yue Pavilion said has begun planning, the first step is the global Chinese market, the second step is not the Chinese market.