Le visual Network "Longmen Biaoju" over the network to continue the "Ning-style comedy" scenery

"Longmen Biaoju, Dart Dart must reach", this summer's TV and network screen everywhere can listen to this loud slogan. 150 million, "Longmen Biaoju" in the music video online playback by this beautiful figure temporarily draw a full stop. Recall at that time in Le Video network held "" Longmen Biaoju "Enterprise Annual Meeting" on, Ning Mammon creative team issued "the play will enter the music vision billion star Club" rhetoric, have to defy the power of the network video now, enough to let a TV show fire across the river. Shanghai play star spread August 15 issued the "TV series Network play List", "Longmen Biaoju" on the day to 46.64 million in the first place, more than the second series of Qiong Yao "flower non-Fog fog" nearly 10 million. In the week of August 12 to August 18 of the "play star hit the Big Play Network" in the rankings, "Longmen Biaoju" still with a clear advantage to take the top, the total amount of play up to 329.41 million. The play on the network hit the obvious, recently, the blockbuster released August 4-August 10 TV show on-demand program index TOP20 rankings, "Longmen biaoju" index of 85.9, ranked first. The list is also subdivided in East China, central China, South China, northeast, southwest and northwest six regional TV series on Demand index TOP10 rankings, "Longmen Biaoju" in all regions are ranked first. August 20 Baidu Search in the list, has been the last week of the "Longmen Biaoju" still dominate the third place in the TV series. Baidu Index shows that within one months of the show's user concern increased by 10,512%, media attention increased by 9,078%. In the video network and Sina Micro-bo cooperation, "A week of micro-Bo hot discussion of domestic drama list", "Longmen biaoju" of the netizen attention in the play period of long-term stability first. Even after a week on August 20, the show is still second in the list, with a strong popularity. Compared with the enthusiasm of netizens, the TV ratings of the play were mediocre. From July 30 to August 8 10 days before the four TV premiere of the ratings, the best performance of Anhui TV also got only 0.6 of the ratings. Hu Yuan, vice president of Shanghai drama Star Communication, believes that the obvious difference between the "Longmen Biaoju" in television and the Internet is mainly due to the age difference between TV viewers and internet viewers. The aging phenomenon of TV viewers is becoming more and more obvious, according to CSM data, in the first half of 2013, in the overall television audience, 35 years of age and above the population accounted for 65%, from the academic level, high school and the following qualifications accounted for 90%. And this part dominates the TV remote control, the low degree of the middle-aged and elderly people generally reflected, "Longmen Biaoju" parody but can not understand. Correspondingly, the audience of young people with high degree of education has more and more chosen the video website such as the Music Vision network to carry on the visual entertainment consumption, enjoys the more free time and the space. This part of the audience growth in the era of Internet culture, and "Longmen Biaoju" in terms and the phrase "heart", nature can find more happiness points and resonance. Another set of data from the side of the video network and other videos to the "Longmen Biaoju," The contribution of the program. Baidu Search Index shows that Beijing, Shanghai, daysTianjin, Hangzhou and other one or two-line city of the "Longmen Biaoju" search index is significantly higher than other regions, while the main search area in Hebei, Jiangsu, Zhejiang, Guangdong, Fujian and other network video heavy coverage area. From the show's crowd attributes, the male ratio of up to 77.81%, 20-39-year-old network Video main users accounted for the highest. Undeniably, "Longmen biaoju" smile point and spit point seems to be specifically for the young network design, no network, "Longmen Biaoju" a lot of the plot, or even the wealth of the people's market value will no longer be established. Although Ning wealth for television viewers deliberately adjusted the series style, but ultimately rely on such as the music network to master the Young network audience and have a deep user base video site, "Longmen Biaoju" to continue the "Wulin rumored" scenery. Just, seven years of time, the protagonist is no longer waiting for the audience in front of the television, but the habit of using PC, PAD, phone and even music TV super TV to carry out a new generation of network video.