Leading analysts say free online content affects gaming industry potential revenue

Play video More (compile/applies will) every few days, the media's industry renowned analyst Michael Pachter recently said he believes that the main reason for the current decline in game sales is the proliferation of "multiplayer online models". "We still insist that the biggest reason for the general drop in game sales in the last 18 months is that there are many games that have introduced multiplayer online mode, and an estimated 25 million players have spent too much time on it."　　Michael Pachter told investors. Michael Pachter is not unreasonable, as the online content of games such as Modern Warfare 2, Halo 3 and FIFA is designed to allow players to play for months or even years. "According to a survey by Microsoft earlier this year, there are probably millions of players who spend more than 10 hours a week on average in multiplayer online mode." This has a significant impact on other games that can potentially play. "What's even more frightening is that the number of people online today is almost entirely free." That makes Michael Pachter almost unacceptable, insisting that it must be changed. "We insist that the availability of this free multiplayer online content greatly affects the potential revenue of the entire industry, unless developers are willing to proactively change the business model," he said.　　"The new business model can be diverse, such as no longer designing multiplayer online, charging for online content, or limited access to online content, or free web services rather than game content ..." "Although as a player, I would like to see vendors come up with free and high-quality online content as they are now, but I would prefer that manufacturers work to attract more and more players to pay for their online content." "Previously, Michael Pachter has repeatedly published similar remarks, saying that" Free multiplayer online content "in the future direction should be paid to play. (Edit/Ming)