Leading creativity into Haier air conditioner continues to counter the trend growth key

The traditional sense of the 51 electricity sales season is basically over, but many manufacturers disappointed that there are market data, compared with 2012 year, the first Golden Week in the home appliances market did not appear hot scenes, flat market performance, and the previous expectations of a good ending there is a big gap. On the other hand, in contrast to the passive waiting season to save sales, the front-line brands that lead the industry and have been actively exploiting the potential of creative products have continued to attract consumers ' attention and keep their eyes open. Haier air conditioning as an example, 2012-2013 years to launch a series of innovative products, Haier air-conditioning continues to be the key to the trend of growth. In the recent World Center for Creative Economics Research (ICEC) announced the "2012 annual impact of the world's top ten creative products", Haier bottle air conditioning to become the only home appliances category list products, and MacBook Notebook, Nike+fuelband smart wrist strap and windows 8 and so tied to become the most creative products of the year. And in the first quarter of the Cabinet machine concern TOP10 list, Haier Emperor bottle air-conditioning is 20.9% of the attention of the highest proportion of the top, become the first quarter of the most consumer-focused air conditioning single products. High-quality creativity coupled with consumer concerns, Haier air conditioning market performance is enviable, from the first quarter of 2013 national air-conditioning market sales monitoring data show: In the same size, the same price section of air-conditioning products, Haier Emperor bottle air-conditioning has been 3 consecutive months sales first, become a market downturn in a dose of cardiac tonic. The round of Emperor bottle air conditioning on the market will be favored by consumers in the off-season not light Haier air conditioner continued to rise in the 2012, China's air-conditioning industry in the macro-economic downturn, real estate experienced severe regulation, the old for new and home appliances to the countryside and other policies in advance overdraft consumption power and other factors, the end of two consecutive years over 30% High growth, there is a large range of callback posture. And the future air-conditioning industry will be in a long period of insipid, this industry situation, the first line of brand market performance and coping strategies will undoubtedly become a banner, leading the industry direction. Haier air conditioning in recent years by virtue of a number of innovative product technology research and development, whether in the brand market share, user concerns, product sales are top of the list, continue to trend against the trend. Not long ago, the National Bureau of Statistics China Industry Enterprise Information Release Center (CIIIC) through the national more than 200 key city stores statistical data analysis, announced the 2012 China's energy-saving air-conditioning market ranking. Among them, Haier air-conditioning to 23.31% of the market share of the first, become China's energy-saving air-conditioning industry's biggest winner. In this respect, some experts said: in 2012 air-conditioning cold years domestic air-conditioning terminal market sales, sales both decline in the situation, the Haier air conditioning continued to achieve the trend of growth, is expected to reverse the overall consolidation of air-conditioning market decline in the state. Potential demand for leading creative Haier air conditioning subversive industry development track in the global economic downturn and weak consumption conditions, and then rely on traditional production marketing strategy has been unable to adaptThe new situation changes, Haier air conditioning success shows that with the continuous fresh creative product technology to inspire and lead the user needs, is undoubtedly more pioneering and intelligent choice. The World Center for Creative Economics in the selection of "2012 impact on the world's top ten creative products" has said: the selected products in addition to their own very creative, but also for the development of the industry has brought a new look, and even subvert the product industry development trajectory. From this level, Haier air conditioner undoubtedly plays an important role in guiding the development direction of the industry. Throughout the development of China's air-conditioning industry, consumer demand has been playing an important role in driving the development of industry. From the appearance to the function, from energy-saving to health, air-conditioning product innovation and upgrade the speed of the increasingly accelerated, and Haier has been walking in the forefront of the industry. From the creation of the industry's energy-saving miracle of broadband CFC-free technology to solve air quality problems for users, in addition to PM2.5 air-conditioning, intelligent voice, WiFi technology product applications, and then to the current selection of the world's top ten creative products of the Emperor bottle air-conditioning, Haier air-conditioning each step in the user needs ahead, To become the most trusted users of air-conditioning brands, but also become the industry's transformation and upgrading of the leader and model. In this respect, industry experts said: Haier air conditioning to achieve today's results, the key is that he will look tightly locked in the user needs, set up a set of innovative system based on user needs, so that Haier air-conditioning in today's product homogeneity more and more serious market competition to stand out. Enterprises only more focus on user needs, innovative research and development to meet the needs of users of products, in order to be in an increasingly competitive market with a place.