Leading white elephant of Changbai Mountain to lead the fifth generation drink wave

In doing strong instant noodles at the same time, the white elephant has successfully dabbled in the beverage industry, realized from instant noodles to drink two times across, to the peer brought new development enlightenment. Recently, in the last Chinese Food Innovation Festival, white Elephant by virtue of plant protein drinks Changbai Mountain Walnut was awarded the "Annual Model brand Award." According to the reporter understand, plant protein drinks with "natural, green, nutrition, health" innate category advantages, known as the beverage industry's fifth wave, the growth prospects are very considerable, authoritative institutions data show 2015 market size will be more than 42 billion yuan. and white elephant for the first time into the beverage industry, it is the Changbai Mountain Walnut as the main product, on the one hand shows the white elephant long-term forward-looking, on the other hand also interpreted the white elephant has always adhered to do natural health food value concept. For a long time, white elephants have been known by the public to produce nutritious and healthy instant noodles. In the past few years, China's instant noodle industry has a collective dilemma, the market is so depressed, and white elephant fine stew large bone surface to safety, nutrition, health characteristics created a marketing miracle, and created a repeated award, to the industry a shot of cardiac arrest. At the same time, in order to realize the leap-forward development of enterprises, the white elephant has been involved in the beverage industry. First into the beverage industry, white elephants follow the original idea of doing food, make healthy natural drinks, the award-winning Changbai Mountain Walnut is the main product. White Elephant Changbai Mountain Walnut selection of pure natural plant protein, in the selection of materials, technology, nutrition and other aspects are rich in innovation, creating a healthy drink market in China a new category. Its raw material 100% from Changbai Mountain native pecan, pure natural, non-polluting, nutritional value is common walnut several times. Good raw materials to ensure superior quality, after detection, Changbai Mountain Walnut Dew Single pot protein content of 2.1 grams, exceeding the industry average of 50%. "Now the beverage role is no longer limited to thirst, consumers began to pay more attention to health, nutrition, health care, as well as emotional and cultural needs, white elephant Changbai Mountain Walnut is precisely caught this consumption trend." In the name of the product, that is, highlighting the advantages of raw material origin, to create a natural, health, nutrition for the brand tone, the functional appeal on the emphasis on moisturizing, beauty, brain, whitening effect, give the product unique core value. "The Review Committee introduced the award. White elephant food related person in charge after the meeting, told reporters that China's plant protein drinks in the early stages of development, there is no unified standard, and brand clutter, the pursuit of short-term business behavior, product quality is also uneven. White elephants hope that by virtue of the Changbai Mountain Wild Walnut Dew, can quickly occupy high-quality, more nutritious health drinks market, while the establishment of high-end plant protein beverage industry standards, leading the healthy and orderly development of the industry.