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In the last two years, the international market 1 years after the listing of 3 months, Leap Motion finally announced into the Chinese market, consumers can online such as Jingdong, cat, offline, such as Gome and other channels to buy Leap Motion, the price of 688 yuan. This price is only 100 more expensive than the parallel imports, the competitiveness is very strong ...
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Although the channel shop is very full, but actually Leap Motion did not set up an office in China, the sale in China all to its Chinese partner Shenzhou Digital to do, the latter as a Leap Motion in China's exclusive distributor, is responsible for the products sent to the digital channel of cooperation. Leap Motion Chinese name "Li move", also is the digital name of Shenzhou.
In fact, digital China in addition to responsible for sales channels, can be said to take over leap Motion in China all matters, including marketing, brand, market, developer relations, after-sales service and so on, the digital China has also helped Leap Motion in the country held a hacker marathon.
At present, Leap Motion has 3-4 employees in charge of manufacturing production in China, while others are 0 states. If Leap Motion intends to cooperate with domestic terminal manufacturers (such as auto manufacturers), it must be done through Shenzhou digital.
into China
At present, Leap Motion has become a platform-level product, its value lies in its application market in various applications, developers give Leap Motion more imagination space.
The first show in China, Leap Motion founder CEO Michael Buckwald talked about the development of Leap Motion, Leap Motion has sold more than 400,000 units worldwide, the application download has been more than 2.5 million times, The total amount of corporate finance has exceeded 45 million dollars.
two new changes
The two changes in the development of Leap Motion at this stage are the introduction of the 2.0 version of the application software, which is equal to the upgrade of its operating system, and has a great improvement in recognition accuracy. The 2nd is Leap Motion is going to make a virtual reality attempt on the hardware, a virtual reality device called VR Mount will be launched.
VR Mount is actually a Leap Motion and Oculus virtual reality helmet combination of products, small series on-site trial of this product, wearing, in the helmet can be seen in front of the space finger 3D activity, this way will be able to apply to virtual 3D games and other scenes.
Future Application Scenarios
Michael Buckwald mentions that he thinks Leap Motion has a promising application market for automotive, mobile device interaction, home environment, etc., which is for ordinary users. In the professional market, there will be more application prospects, such as he mentioned:
Military industry, robot control technology field, banking, health care industry, art and design and education industry.
Developer Opportunities
Products like Leap Motion, where the value of the device alone is small and the value needs more developers to give, leap Motion held a small developer conference in the country to encourage developers to develop more playful applications based on leap Motion.
There are some more imaginative displays, such as the Leap Moto to control the manipulator, crawl, transfer solitaire.
Price and Market
Through the digital China into the Chinese market Leap Motion, hardware price of 688 yuan. Using the digital channel of Shenzhou, Leap Motion a very fast way to enter the market under the line of China.
But it will take time for new products like Leap Motion to pay a lot of customers.
Digital China's responsible person to Leap Motion into the Chinese market, and by its agent, understood from the traditional PC to the laptop, and then to the smartphone after the third consumer electronics innovation replacement products.
This is a very high location, but compared to laptops and smartphones, smart new hardware has not yet reached the strong demand of these products, so Leap Motion into the digital China such a large channel, indeed can be considered as intelligent innovation hardware into the mainstream market, a start, The market also needs to be more active and mature, and users and markets are still being nurtured.