"Learn elder sister know" play turn campus O2O promote broadcast volume to record new record

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A recent Beijing university in the beginning of the school season, a file "learn sister Know" homemade drama, to large scale, play out a bit of style, by the female anchor "learn elder sister" Gab, dressed in learning elder sister uniforms, hand all kinds of placard parade, help just enrolled in the school, learn younger brothers "resolving answer confused", the streets, provoked many new students onlookers.

Originally, this is the music of homemade drama "learn elder sister know" from the line moved to the campus of a "look" special edition, through the integration of online and offline dual resources, online broadcast aroused concern----------------------------online derivative content production O2O promotion model, in the National college student groups to form the spread of explosive points, The latest single full screen playback has reached 20 million, creating a new record for the weekly play.

Homemade drama O2O: New interactive way to open up new blue sea

With the increasing competition of the video website self-made market, the traditional online marketing mode can not adapt to the market demand, and the O2O mode is introduced into the marketing, and the promotion effect and the user experience are optimized effectively. Therefore, the innovation of the form of activity and how to extend the attention of the offline activity participants to the online is essential.

As the first "encyclopedia comedy" theme of film and television drama, "Learn sister know" combined with the current hot point of interpretation, to bring the new user comedy sensory experience at the same time, whether it is content production, or promote interactive ways, almost every audience can be in the "Learn sister know" found that the new creative.

Weekly play "Learn elder sister know" was moved to the campus, staged a successful O2O marketing show, and through with the study of younger brother, the school sister interactive form of the scene, enhanced affinity. The key is to fit the needs and preferences of young people, in the emotional, closer to the 95 of the distance between the group. At the same time, the scene interaction into an online content production, the derivative of the film made positive, to create a "week-sowing + derivative" business model, reflecting the "Internet manufacturing" the full flow of interactive advantages.

"Learn elder sister" more understand 95 single set of playback volume 20 million innovation high

"Learn elder sister know" this time quite individuality promotion to catch up with "university orientation" this downwind car, by "learn elder sister" Gab led the school really to learn elder sister and study younger sister, learn younger brother 0 distance exchange. "How to eat in the dormitory elegant noodles?", "Why my boyfriend is always taken away by men?", "How to show their own noble and cool temperament in the students?", "which hotel around the school noise effect best?" These shocking problems come out, but also with the program's unique "encyclopedia" style of fun interpretation, and 95 after the new soul collision, the content and marketing boundaries blurred together, so can reach 42 of the effect of the jack.

This file mixes encyclopedia, comedy, talk show of the network drama will be popular science knowledge with the current hot spot, talk about the ancient theory, the explanation process interspersed with animation, data and small theater funny picture, more interesting, since the start of July 23, the first episode of the volume of up to 10 million, The creation of the weekly webcast play the fastest breakthrough tens of millions and a single set of the maximum number of two records. Through this campus O2O activity, it obtains the higher influence in the campus group, now has the national dozen colleges and universities to cast the olive branch, hoped that copies this "learns elder sister campus to walk to see". Data show that after the activity, the latest episode of the play has created a peak of 20 million. In the video homemade content more and more crowded premise, "learn elder sister know" can stand out, spell is "you do not understand, 95 after the group."

"Learn elder sister know" enter two dimensional space together "a station" national bomb screen

In addition to the promotion of the form of continuous upgrading of innovation, the cast team has been in accordance with the feedback of the audience to change, in the latest focus, horror theme, Ghost animal elements to join the "learn elder sister know" two Yuan World first show shine. In addition, "learn elder sister Know" Also in the broadcast channel opened up a new field, stationed in two Yuan distribution center, known as "a station" of the video website Acfun, received a large number of two yuan enthusiasts test.

This "learn elder sister know" and acfun cooperation, in the new show set on the line at the same time in the Acfun synchronous launch, reflecting the "learn elder sister know" produced by the video and Wan-yi days to change the spirit of novelty, proof of "learn elder sister know" in the broadcast volume soared after the war more brave confidence. And for the audience, in Acfun watch "learn elder sister know", with other viewers to enjoy or spit groove or brush screen fun, but also more in line with "learn elder sister know" "The people Learn elder sister" of the pro-folk route.