Learn from competitors

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Sun Tzu said, "know the known, victorious." This sentence may be heard, but I emphasize here that there are a few that can be heard and used.

No matter what we do, we should do the investigation, investigate the opponents, and know what is known. There is what we have learned to fully use, so that we can grow, or learn more and more fees, we must learn to use the knowledge, can be in our work life, sometimes business needs these.

Why big companies pay attention to market research, the purpose of doing market research is to find their niche market and do research on their opponents. They do not want to be in the back of the process of growing up to explore, because the latter costs far beyond the original market research.

So today we're going to talk about how to investigate competitors online:

First, from the search engine, in search engines you can search for their own want to enter the Market keyword, you can see the search results page in the upper right corner of the page to match the total number of search. In a certain sense, these pages may be your resistance to enter the market. We can compare it to Google or Baidu search. A macroscopic look at the current situation of the market opponents, of course, this also does not say anything. There are not many pages in the real-strenght competitor here. But we need to do some research on the basic situation of our opponents.

Second, the site's PR value of the home page we all know the PR value is the site's important indicator of a measure, general PR value of 2-3 of the description of the strength of general, to 4-5 of the description of the site's authority is good, if reached 6-7, the opponent is very tough, if the Chinese site to reach the PR value of 8, Then you don't have to think about entering the market. Now many webmaster sites have a good query tools, we do not visit to try.

Third, look at the age of the website, we can through the Domain name registration Information Inquiry Service website to check the registration information, the sooner the domain name registration may be the longer the site to do, we can also through the historical file site to check the earliest date of the opponent's site, you can through the www.archive.org query. Through these you can see the development process of your competitor.

Iv. look at the freshness of search engine snapshots in Google and Baidu search engines, you can also look at the results of the snapshot of the date, see what time, the snapshot of the date of the search engine on the site to crawl the frequency, to a certain extent, the importance of this site, Only sites that are valued by search engines can be crawled, and snapshots are updated.

Look at the number of search engines, you can enter site:99399.com through Google is clearly included in the number of more sites to do the better, the greater the strength. And look at the external links in Google use link: instructions can detect the opponents of the site and the chain of the situation, of course, the more the more the strength of the description of the stronger. Also want to see the traffic situation of the opponent's website, you can through webmaster site tools to achieve, you can check the Alexa ranking opponents.

Six, you can directly access the opponent, you can directly access the other side of the site to see the situation of the opponent's site, you can do an ordinary member to carry out the user experience, to see what the other side of the marketing techniques, there is no alliance did not, the site's navigation is easy to use. Those places are good, those places are not good. Those are the things we need to improve, and so on.

Of course, there are many ways to say that so many experienced webmaster will feel that these things know, but I want to give the people who just entered this line to say with the novice, this step is very important, do not have to solve when there is trouble do not think that everything is upfront, and so you are halfway back to look at these things really important, May be too late, we have to do a good job in the early enemy investigation to reach the enemy can be victorious. I've had this experience. I hope that we do not lead the mistakes.

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