Learn how high the threshold of SEO

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In the past to participate in SEO training people often ask me, in the end to participate in SEO training what kind of threshold?

Many people will say that the basics of SEO is very simple, casual search on the internet there are a lot of, but they do not know, these are just some of the former outdated experience of others, now may not be suitable or completely the opposite, the network 97% of the SEO knowledge can be found, but the real SEO is the remaining 3%, How to do the remaining 3%, it depends on your practice accumulated. Learning SEO threshold In the end how high? Let's talk about how to do seo? What knowledge should be mastered?

1, familiar with the Web page code (HTML,JS, etc.)

Search engine spiders are directly crawling web code to get information. The purpose of your Web page modification is to make the spider crawl through the page effortlessly and get the key information you want it to get! Of course you have no way to control the search engine, but you have the means to change the page. Familiar with Web page code HTML writing (which contains title, Meta, Header, body Text, Alt, Tag, JS, etc.), and master the standard of the Seoer, is the basic knowledge that the students need to master. Of course, if there is a Web programming foundation will be better!

2. Familiar with the website structure

If you don't understand the architecture of a website, how do you modify it? This is a bit complicated, involving a number of aspects, including the site domain name, server (or space), page technology, web design, website features, program development and database (at least to understand) and so on everything and website construction operation. There is no need for you to be proficient (that is also impossible), at least to understand.

3. Psychology--A study of searchers ' behavior

To be specific, it should be search psychology. Take the choice of key words, keyword locking and selection is the beginning of SEO work, but also the most important step to determine the benefits. Keyword locking involves a wide range of aspects, ranging from the difficulty of keywords (Keyword difficulty), keyword attributes (traffic and conversion rates) to search psychology research. For example, when users are searching for the New York Cheap Hotel, what they really expect is not the cheap and bad hotel, but rather the news that the Hilton or Sheraton Hotel has a big discount. So it is very important to understand the search habits and search Psychology of the search people, but it is also very complicated.

4. Very well organized language skills

Now the SEO industry generally think one of the most important factors. Linking up is to help your site get links to other sites in a variety of ways. Link building a lot of ways, including: Submit paid and free directory sites (such as: Yahoo Directory;dmoz), exchange links, pay links, and creative links and so on. Whether your site is locked in Yahoo or Google,link building is definitely one of the key determinants of ranking. Then in these processes you will use a lot of language, many directories are collected manually, many exchange links are to use text to organize and exchange communication, if your language organization is very awkward, so the chances of success when let small. Moreover, the content Mapping, the most appropriate integration of the site content with the corresponding keyword is a very important step, then the "most appropriate integration" and language organizational ability is inseparable.

5. Analytical and observational capabilities (analysis and monitoring)

SEO is not you follow guideline once done is all right, continuous analysis and observation is absolutely necessary. For example, continuous tracking of the key words and decline, analysis of keyword ranking problem, solve the ranking dilemma, to understand the search engine every update the focus and characteristics, these are the daily work of SEO. Did you do it?

6. Data analysis and integration capabilities (Statistics)

This part is to the effectiveness of SEO implementation analysis. First of course to understand the site before and after the data changes (increase in the number of visitors, and the proportion of visitors to change, through the search engine to understand the visitor visits, the overall conversion rate of the site changes, etc.), the higher the mastery of data, more able to understand the changes before and after implementation. In addition, it is better to know the correct choice of keywords through the presentation of data. By understanding the visitor's conversion rate (conversion) from different keywords to the site, the average stay (Avg. time on site), and so on, to return to the original keyword locking strategy is correct, of course, can also be a keyword adjustment, improve the effectiveness of the implementation of SEO.

7. Continuous innovation capability

Search engine is constantly adjusting the strategy to deal with the growth of the content of the Web page, SEO methods are constantly adjusting, try and innovate a variety of methods, so that search engines always favor your site, need to have a strong sense of innovation. Of course, except for cheating.

8. Familiar with Network marketing knowledge

It is best to be familiar with the knowledge of network marketing, because the ultimate goal of website optimization is to realize the profit of the website. Only rely on SEO passive rankings, at best, only to do the best passive, ranked in the front of other sites. If you do site SEO at the same time to promote the site and network marketing, then the site's traffic and effect will be greatly improved.

9. Perseverance

SEO is not an overnight thing, is to constantly observe and maintain! These are all I can think of, and the areas involved include at least program development, website design, visual design, copywriting, marketing, creativity, research and development, as well as psychology, semantics, semiotics, network Marketing, you can have these skills at the same time? I think it's hard. So really comprehensive SEO, is definitely not a web designer or program designer can do well.

Practice of true knowledge, only in practice summed up, is to learn SEO kingly and truth.

Reprinted from the Seo tribe.

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