Learn how to operate millet? How can a guest really be a dick?

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As early as March this year, every guest's operation Crisis appeared again, senior executives left, the results stalled, panic, once the spoiler of China's electrical business has apparently been exhausted. In order to break through the predicament, where the customer also began to take the route of millet, that is, the marketing of hunger, from the current situation, the marketing of hunger does have some effect, give a simple example, some time ago Sir Online 80 shirts (vDP80) and the top 300 Awatti cotton long-sleeved shirts, These products were snapped on the line, which really inspired every guest.

Of course, from these means, we can also clearly feel the shadow of millet. By the hunger marketing and fan speculation, Millet realized the cock silk reverse attack, obtained the recognition of the market, now where the customer returns, with the same means, will harvest the same effect? In fact, every guest of this millet road is not magnanimous, in the current era of electricity business disputes, where customers embark on the road of Millet hunger marketing, In the short term it does bring about change, but in the long run it may not be the right direction.

"Millet" of the Star Road may not be magnanimous

The first time a customer tried hunger marketing was successful, must bring some benefits to it, but as the previous article, this is a short-term interest, for a company's long-term development, hunger marketing is only a development process of a strategy, and not as a long-term strategy. Even though the customers are not the kind of short-term interests of the business, and they do not see this event as a normal platform operation, just a marketing campaign, but investigate its deep changes, where the customer is around the millet "seven Words"-"focus, Ultimate, Word-of-mouth, fast", where the guests also began to belong to their own reform, To simplify the commodity categories, do belong to the exclusive customers of the core brand, the hope that through the creation of brand to reshape the brand value of every customer, but millet is an electronic product, is a profit margin can be as high as 300% of the plate, in a short period of time through the marketing of hunger, millet can obtain And every guest of several products of the hot but can not bring the same effect of gold absorption.

The dilemma brought about by extreme

Of course, extremism also becomes the cause of every guest's dilemma, this extreme is the cause of the overall development of enterprises, but also the existence of a customer is difficult to erase the imprint, in every customer peak, with large sums of money, and the production line of highly inflated circumstances, where the ultimate expansion of customers, imitate when the vertical electric business model, Eager to create an ultimate E-commerce Apparel kingdom, but in fact, such a practice is the cause of the current situation of the guests in trouble.

In the course of this extreme expansion, where the customer and the manufacturers of the contradictions, the high cost of their own logistics, as well as with suppliers of the arrears of payment and so on all the time in the troubles of every guest, but also in the test of the development of every guest, and this extreme expansion so that every customer will soon be profitable to squander a free This unlimited expansion is not affordable it is a cumbersome development process, where the extreme expansion of the customer's behavior, led to its own consequences, although we know Lei to the power of the allocation of investment 100 million to the visitors, but in fact, this is only to ensure that the investment will not fail at that time, It's hard to find a way out at the moment.

Constraints arising from the development dilemma

At the same time, every customer in the development process also encountered a lot of problems, these problems are constantly like thorns hurt every guest this rising balloon, one day, if the contradictions can not be eased, then every guest this balloon will explode.

These contradictions are the problems of their own business, such as the comprehensive fuzzy positioning, want to capture the needs of all types of people, but where customers as the clothing industry to do this is difficult in the short term, positioning of the unclear also makes it difficult to find the most correct way forward, coupled with the middle of marketing and a number of product line problems, The predicament in the development of the guest is restricting its development in a step-by-step way.

Hesitant hesitant of platform and branding

Finally, want to say is every guest's hesitant hesitant, every guest's doubt, is also a guest most need to solve a puzzle, every customer is in doubt in the end is the platform, or branding, the public do well-known, where the customer is low-cost high quality, so from the beginning of its development is the right platform to do, but also made great strides in development, But in the middle and later but began to do branding, but also take into account the platform, however, the combination of the two is not so perfect, resulting in every customer seems to be in two different direction of development constantly groping forward, such a risk is too big, looks like two way out, but virtually these two way out of the larger customers of the cost, Increased the difficulty of the development of every guest.

From the earliest visitors began to use Han, Li Yuchun and other stars to do the endorsement began, all guests of this hesitant hesitant road to go more obvious, for a large enterprise, without a clear direction, is tantamount to the giant lost, is very terrible, will bring the entire enterprise rout, and where the customer is paying the price.

Where the road to the millet in the first walk very smoothly, but if you want to truly save every guest, you must tailor a more systematic scheme according to the circumstances of the customer, rather than through the pattern of the hardware sales of millet, as the electric dealer of the clothing category, this strategy needs more diversification and more color, in order to attract consumers, At the same time also will be the development of every guest into one of the problems, so that the future of every guest and chance, so just say, where the guests take the millet of this star road walk less comfortable. Article links: Snacks to join www.4442.cn, reprinted please indicate the author's original link, thank you for your understanding and respect.