Learn how to optimize your website to win the title

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Webmaster friends are very understanding of the site title for the importance of optimization. Many friends often ignore the new station on the line positioning problem. There is a saying is good, the direction is not the effort in vain, if the beginning of our positioning is wrong, then no matter how good the details of your site to do is a waste. How to locate the title of the site? Today's small series for everyone to bring the site title of the specific approach.

First: Analyze target keywords to confirm our ultimate goal

Why should we analyze the target keyword to confirm that our final goal is correct? Because in small series through a lot of webmaster analysis to see, many webmaster site rankings are not ideal with its website target keyword setting, train rail crooked a bit. The final direction is very different. How to analyze the target keyword can be divided into three small steps:

1. Analysis of user needs. We analyze the needs of users can be very clear that search keywords to enter our site is not really a demand for users, whether our site really meet the needs of users, so will not lose the real users.

2. Key words competition strength analysis. People do not like to do hot keyword, because such a keyword to do very tired, and long time. Because such a popular word even if we do it is far from our goal.

3. Use bidding to confirm keywords. Although I do not agree with everyone to do the bidding, but the auction can help us to confirm the site's target keyword accuracy, this point everyone own discretion.

Second: How to do the top three key words

People will ask, is not the key words into the home page to complete the task? Why do you have to do the first three? In fact, we can find that 80 of the effective clients are attracted by the top three. So what are some of the things we need to pay attention to to keep our users in the competition?

1. If the enterprise itself is well-known, you can use the company's own brand slogan to locate the site title

2. Free settings, this is very popular, free things everyone likes, this will certainly attract attention

3. Reasonable use of Baidu Pull-down menu to set. This is the hidden demand, for example, some people search European-style buildings, but also some people search the European architectural drawings, as long as your site to do these two points, is not to attract an additional group of users?

4. Product correlation, this relative to the unpopular industry more useful. Because some people have not even heard of your product, then for this series of products. As long as you choose the most famous products can drive your own product sales and promotion.

Finally: Here you webmaster say, the title of the website as short as possible refining. The correct positioning of the site title can not only let us better access to accurate traffic, but also allows us to optimize the work of the effort!

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