Learn how to use hotspot events to promote the promotion of the website value

Source: Internet
Author: User
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Just from the pop-up box below QQ See Zhou Dong and brother Xie's masterpiece to be on-line recently, but in this before the entertainment industry appeared a "Zhou Dong" incident, I believe that as a webmaster you must have thought of the current hot events to their website to promote and marketing it, is it difficult to find the right way? Maybe a lot of friends have found out , many popular events are not suitable for their own websites, such as you are doing academic class, if the entertainment news to move up, not only will appear incompatible, but also reduce the grade of the site. Is that a good way to give up hot event marketing? In fact, you do not have to do so, otherwise you may lose a large customer base. Below I recommend several good methods to the friends, uses the hot spot event promotion your website.

The first way is to start email marketing, not recently in the "Zhou Dong" incident? believe that there are a lot of netizens in the country, we can conduct a wide range of e-mail marketing strategy, the title can be used: Jay, and then the content can take your own some ideas and your Web site, The most important thing is to combine this event with your content, so that you can achieve the purpose of website promotion.

The second approach is to use the forum. Write a post on a forum titled a hot Topic or event, and then link the title to your URL so that when someone clicks here, it opens your Web page. The key to this approach is to avoid the link being blocked, you'd better find a management not very strict forum to post, and you find this forum is quite popular. It is best to send it when the forum manager is away. The key words of the post must be related to hot spots, so that others can find your post through the search engine. I suggest that the content and topic of the post should not be too obscene and negative, otherwise it will be easily blocked.

The third way is to take advantage of Weibo, a time when Weibo is quite hot, and almost everyone has a microblog number. It is common for a microblog to be forwarded by tens of thousands of people, and it is easy to use a Boga link. Want to use micro Bo to do the promotion first microblogging popularity, is to focus on more people, the second micro-blog content to attract people, so as to create more opportunities to be forwarded. The content is either a controversial topic at the moment, or an eye-catching content (such as a good one, a touching and original story), or a suspense, and so on. So long as it can bring people forward.

The fourth way is to use a blog. The title of the blog is to have the key words of hot events, the content to write skills, it is best to set the suspense style, so that can arouse people's curiosity, prompting them to click on the connection. Blog These years are not very hot, the click rate is not too high, so Bowen must write a standard, or practical or trendy, so that people have the interest in reading. Blog promotion is best not to get some too low-level content.

There is also a fifth way to use the topic in the station. The hot Current events you use can be linked to the content of the site. For those who like to use the yellow, violent jokes to advertise it, do not choose this method, or your site may be listed in the yellow site, the serious possibility of the police will come to you! The key to this approach is to link hot spots and site themes. For example, this time is very popular to lose weight, and your website and clothing related, then this is very good linked together, you can say how to match can be more thin, live to recommend a slimming effect of health care clothing and so on. Not only does it have hot spots, it doesn't get out of place with its own web site.

I think the use of hot events to promote the promotion of the time to be good at creating content, but in the promotion of the time to keep in mind the authenticity and rationality of the content, do not put yourself in, we are the third party does not need to integrate themselves into, a little with some other people's views on it This is my use of hot events to marketing some of the experience, perhaps to the webmaster will have a certain use. My website is the way to make money http://www.zhuanqianzhidao.com/, ready to use some hot events to promote publicity, hope support.

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