Learn how to use the long tail to improve the relevance of the site

Absrtact: Now a lot of webmaster friends in the site to do content and the construction of the chain will refer to the relevance of the site, in fact, the relevance of the site should only be the basis for the development of the site, the site should be more emphasis on the chain and the content of the expansion of construction, not just

Now a lot of webmaster friends in the site to do the content and the construction of the chain will refer to the relevance of the site, in fact, the relevance of the site should only be the basis for the development of the site, the site should be more emphasis on the chain and the content of the widening of the construction, but not only A very simple example: if you have bought a mobile phone in suning, and this time Su Ning's outside the chain and point to Jingdong mobile phone, if you are a user you will buy it?

From the above example we can see that the relevance of the site can only be counted as a part of the site, more times the site also need to broaden their horizons to learn to go out, do not limit the site's thinking to the relevance, we should also create more opportunities for the site to move forward.

Learn how to use the long tail to improve the relevance of the site

We are in the Web site keyword will choose to use long tail keyword, then we do outside the chain and content to broaden the time why not? For example, your website is a sale of clothing site, users buy clothes Here you can think of the user to buy a pair of shoes? And our long tail can be shoes, and clothing-related and so on can be long tail, this time when the user purchased one of the same items will continue to buy other items? This is our emphasis: Learn to use the long tail, so that users in the relevance of more demand, thereby promoting the development of the site.

Learn to use demand, so that the site in the long tail climbing

Different user requirements are not the same, and as a webmaster must learn to use the demand to improve the quality of the site, such as the long tail mentioned above, the user may through the long tail of the content or outside the chain came to your site, but your site because there is no good user needs, users have left your site, This is a waste of long tail resources and content resources, in the face of this situation as a webmaster must learn to use user needs, so that the site in the user through the long tail word into the site after a better harvest, and the use of user needs is our means and methods.

Learn to analyze the user's next step from the outside chain and content

Believe that our site has its own statistical information, for example, today my site from Hebei's independent IP has 300, and most of them are from a certain outside the chain, so we can get their next demand is what, on their basis for the development of the site to make a contribution. For example, the user is through the Chengde summer Resort this word into the site, then our site can be based on the word Chengde Mountain resort to do some content to discuss and share, so as to meet the needs of users to do the next step of the user's work.

For a website relevance is only the site of the Pathfinder Stone, the follow-up development of the site should be valued and the expansion of the site, do a good job of the site's expansion is the basis for the development of the site.