Learn Marketing Wisdom from Gourmet

Marketing is a physical work, like a spoon of the chef, there are really a few strength to free gallop, marketing people have midnight, thinking, meetings, planning, implementation, which all have to do their best.

However, marketing relies only on physical strength is far from enough, such as cooking generally, not all chefs can be called gourmet, perhaps some people say that gourmet is not necessarily a chef, to apply a word of Guo said: "Do not want to become a gourmet cook is not a good marketer." "There is such a gourmet, their culinary level, food realm, tasting ability is admirable admiration, under the kitchen, on the hall, marketing people really should learn from them, I this marketing skill is the craft, can cook a meal to, on the level, sometimes strange food, too ordinary, But we've seen gourmets make it crazy to have an egg fried rice.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Gourmet face food has an endless love, the face of diners have deep expectations, food is like products, like how the packaging, how the taste of similar effects, gourmet will use a variety of spices to cook, like marketers with a variety of means to create products generally. We can learn a lot from gourmets, such as:

1. To the Gourmet Science material selection: The choice of food gourmet never careless, even for excellence, even if there is no alternative to the point, he will be as far as possible to find the availability of food, that is, the advantages of mining, marketing people to understand the advantages of products, differentiation is a useful point of marketing action.

2. To the Gourmet study ingredients: YOUYANJIANGCU, such as seasoning, pepper aniseed, such as tasty ... The choice of ingredients is harsh, where to use vinegar, which year to use, are quite learned, so meticulous in order to this delicacy so that diners linger on word of mouth. Marketing people in the actual combat in order to foil the unique character of safflower, often use a supporting role to adjust, sometimes the brand story, sometimes the spokesperson ...

3. Packaging to Gourmet: A piece of tofu has n practices, a common food packaging can be soaring prices, gourmet's "Fry" Kung Fu, in the marketing industry to learn "hype", as well as the search outside, to see the works of gourmet, food appearance how to grasp the people, taste how to overcome diners taste buds, food content? For different areas of people's dishes are also different, the same product promotion, such as Red Bull in the global positioning of different markets there are differences, the choice of appropriate marketing perspective can be more deeply rooted.

4. Innovation to Gourmet Science: diners ' taste will stimulate the gourmet's innovation in the unceasing unsatisfied, each restaurant to the vegetable product innovation request also becomes the most important, the innovation not only in with the taste change, the style diversification, simultaneously in holds the material the thought is also worth studying. I have been to a restaurant, each time to order the same dish, come up with different dishes, sometimes the lotus leaf, sometimes the conch, this small change is enough to let the diners excited.

While cooking, the cook should observe the change of food in the pot while grasping the heat and seasoning. Only in this way, can make a long time and not lose, cooked but not rotten, sweet and appropriate, sour and not fierce, salty and not astringent, Xin and not stimulating, light and not a little, fat and not greasy good dishes.

Marketing to create a climate and market first, to sell as a result, gourmet also. In our marketing can start "gourmet mode", to mobilize your "appetite", so that the taste of marketing become relish, when we can like the gourmet to seize your appetite, marketing on the logical!

(Author Wei Jiadong Afocus, deputy general manager of digital marketing of Ling Fox Technology Sina microblogging: @ Wei Jiadong)