Learn social Marketing from Facebook 7 major points to get maximum user participation

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With the popularity of smartphones and tablets, it has become a reality for users to access social networks such as Facebook and Twitter anytime, anywhere. So, when we use these social media every day, do we ever think about "when and what kind of messages people are going to get the maximum user participation" issue?

In response, the Next Web, a well-known U.S. technology media, has revealed "seven amazing facts that Facebook has not known", based on data learned.

1. The picture Post has the higher user participation degree

Posts with pictures have a higher level of user involvement than posts with links, videos, or text content, and almost occupy 93% of the total number of Facebook platform participants. According to the website monitoring tool Kissmetrics, the data presented shows that posts with pictures will get more "praise" (53%), more Comments (104%), and a higher number of built-in links (84%) than those in plain text content. Moreover, posts that can illustrate the point of view only in pictures are more popular.

At the same time, according to the local shopping search engine Wishpond data show, with pictures of posts compared to pure text posts have a higher than 120% user participation rate, and the user participation rate of the photo posts is higher than the former 180%. However, it should be noted that in the same post upload photos compared to upload separate pictures will have better results.

2. The less the post, the better.

Posting a streamlined post on a social network is not a Twitter patent, because posting 250-character posts on a Facebook platform can also give users as much as 60% extra user engagement. If you can streamline your posts to 80 words, your user involvement may even be 66% higher than those "long-winded stickers". From this point of view, it is not difficult to see that Facebook users seem to prefer the "straight to the theme" type of posts.

3. Use emoticons to increase the number of user comments

If you think emoticons are just teenagers ' patents, you're wrong. According to the data given by Amex OPEN Forum infographic, the use of emoticons can effectively increase user participation. It is reported that such posts can usually get more than 33% user comments, as well as more "praise". There is analysis that the main reason for this result is that emoticons can enhance the "human" of the post, and is a very natural way to express emotions.

4. Increased user participation in Thursday and Friday

Facebook users ' user participation in Thursday and Friday is about 18% per cent higher than the rest of the week, mainly because people have more time to visit Facebook only when they are out of work, Buddy Media, a social marketing company.

At the same time, the survey also targets sports, retail, automotive, health care and other industries have made separate statistics, although the ups and downs of user participation will vary according to the industry, but the peak of user participation is basically around the end of a week, that is, from Wednesday to Friday.

5. Question posts with more comments

Kissmetrics says the HubSpot survey by the marketing software company has reached the same conclusion compared to the number of additional users commented on the ordinary text post. However, this type of post will yield a smaller number of "praise" and sharing times than ordinary posts.

At the same time, HubSpot's survey also concluded that "what form of questioning can get a higher number of users ' comments". HubSpot revealed that "which" (abound), "who" (WHO), "should be" (Should) as the beginning of the question post can often attract more user comments, and such as "Why" (Why) and "how" (how) for the beginning of the question The number of comments received was at the bottom of the survey.

6. Home pages with competitive elements have higher user participation

If a brand wants to get more attention, using keywords such as "winners", "Victories", "new", "promotions" and "games" on the home page will make their social marketing activities more productive. There is data showing that the publication contains competitive element topic posts with up to 550% user comments compared to ordinary posts.

7. Home page with coupons available more fans

According to socially stacked's data, 42% of Facebook users focus on a Facebook page because they can pick up coupons or get discounts. According to Wildfire Interactive, a social marketing company, the Facebook marketing campaign, which allows participants to receive coupons, has the highest level of user participation, and can receive a free demo, or a lottery, with a second degree of user involvement.