Learn the best Internet business model: Intellectual Property

Intellectual property and http://www.aliyun.com/zixun/aggregation/9899.html "> Internet business model

Just finished my forum for the Asia-Pacific Chamber of Commerce, to many young businessmen from the Asia-Pacific region to explore the core value of the Internet business model and how to apply it. One of the students asked me questions about intellectual property. In fact, this is a very good question.

In our Internet business model President's workshop, the law is actually a very important part of us. Look at the current, when many internet companies have not listed before, the general big fish are not too much to ignore them. Because the big fish know that even if they are suing them, winning the lawsuit, there is no way to get back too many benefits. However, when these small fish listed into a big fish, these would have to see their big fish began to sue, hoping to play a beautiful battle.

In fact, I often use some cases to illustrate the importance of intellectual property rights to an Internet business model. This is the important core idea that we have always stressed that we must not let others leave you. Think, you have a patent, then, let a lot of people to use, the result is very quickly on the network began to use, you have achieved fame, when these people do not pay attention to intellectual property rights to help you do a lot of work, you use the power of the law to bring their market back,  Isn't this a very cruel but very practical approach in today's society? This is what we call a very clever internet business model.

So, have you ever thought of the following:

1. If your core is technology, you should protect yourself through a patent approach. Then, use the viral marketing approach to promote your own technology. The use of the technology through a different combination of the value of customers.

2. If your core is a product, you should protect yourself through the brand effect. Create a unique selling point for the brand and provide better customer added value.

3. If your core is service, you should protect yourself and your competitors by the unique content of the whole and create more quality of service certification and so on.

I hope you can think about it, in this era of innovation, how do you borrow intellectual property and the power of the government, so that their Internet enterprises can stand.