Learn to evaluate before you put online ads

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At present some big enterprises, listed companies do network advertising has a professional third-party monitoring company, has a professional network of advertising analysts. Of course, with the current network advertising more and more mature, network advertising has been recognized by many enterprises, SMEs do not have such a large strength to invite professional companies to do evaluation estimates, But you have to hold at least one simple method.

At this time these small and medium-sized enterprises are blindly put online advertising, advertising input does not have a data analysis, there is no effect evaluation, is where good to cast. And at present the enterprise to the network advertisement analyst, the network advertisement monitoring all knew enough. Here is a simple way to say a few things today.

The purpose of advertising is to profit, no profitable projects will not be promoted. So now the effect of advertising is more and more people accept.

Network advertising investment is divided into the main analysis of the site before the input to the analysis of advertising effects.

Before you put your ads in, you have to do a basic analysis of the web,

There are several basic methods for quality analysis of a website here.

1, look at the PR value of the site, of course the highest the better, now the PR value can also do false, there are a lot of the PR value of the site is done, I have done, as long as the general network Master can also do the PR value, so here is mainly to tell a PR value method. Go to Baidu and Google site:www.XXXX.com to see the collection of this station, and look at the search engine on this station update speed.

If the quality of the site Baidu is generally updated every day, like www.admin5.com This site is almost two hours Baidu will be updated,

2, the first is to see the site Alexa rankings, here in a lot of webmaster tools, the Query method I do not say, of course, Alexa rankings is only a reference, now there are a lot of Alexa do come up. This is not very important.

3, see this site's popularity, is this site in the peer is not the biggest, or the first few, if you search the industry keyword, in search engine pages can not find the traces of this site, it may be boastful.

4, look at this website's flow statistics system, must see five months. This is very important, there are three main, the first is the IP second is independent visitors the third is PV. Figure:

Here you mainly want to analyze the number of IP PV, if the PV number is more than 5 times times the number of IP, so the quality of the site is high, if the PV number is 3 times times the number of IP below, that means the quality of the site is very poor,

5, analysis of the site's access to user groups, some sites IP many, there are many are uploaded some hot keyword to do up,

In short, before doing online advertising, must network advertising before the analysis.

Of course, this is only the analysis of the launch site, but also need to analyze the industry, not every enterprise can do online advertising, different products need to choose different network media.

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