In many of the heroes of the Three Kingdoms, the most I hate is Liu Bei, every key moment a runny nose a tear, let people want to rush up to give him a punch. From the third let Xuzhou began, I was angry and hate him, what merit meager, no Yan accept, all is hypocritical.
Although Liu Bei himself has not many Tao, also not many Vullo, and some hypocritical, but he is familiar with "move marketing" the true meaning. With his moving marketing won a group of lofty for his desperate battlefield, won his dependent people's love, until the world won One-third.
Liu Bei used to move marketing this killer case, such as he did in the plains phase, there is a call of the people who sent the assassin to assassinate him. Liu Bei did not know, but as a general friend of the hospitality, so a bowl of dinner, a mat on the chat, the assassin was moved to the wrong. The assassin finally told him the truth: "I actually came to kill you, but you are too good for me, I can't." "Assassins, most of them are no joy no sad, heartless people, can move this person, visible Liu Bei's moving marketing is how to do it!"
Liu Bei's most famous moving http://www.aliyun.com/zixun/aggregation/9046.html "> Marketing case Cottage, in order to obtain Zhuge Liang this wizard with him to conquer the conquering, he condescend, Again and again to please Zhuge Liang, with sincerity to really let Zhuge Liang greatly moved, determined to devote his life to Liu Bei.
Liu Bei, another highly praised, people moved the characteristic is to have lost his wife and children countless times, but also to take the brothers and people. This is the typical selfless, self-sacrifice! The famous "Brothers like siblings, women like clothes" can be seen. But from today's point of view, these more prove that Liu Bei's selfishness, in his heart, never take his wife seriously. Because to him, these people are worthless, is a very minor thing in his life. Brothers can serve his enemy, the people can become his foundation, wife what use? No, you can marry again! Just like this one in today's seemingly ruthless generation, but can be widely praised by the masses, can only be explained in that era moved marketing to make a lot easier than now.
Looking at the current enterprise, moving marketing to do the comparison in place I think there are two: one is Haier, in recent years, I have participated in a lot of Haier's meeting. Almost every meeting is the main moving marketing card, every time watching the publicity film is Haier's staff in the snow how to carry a washing machine or air conditioning on foot more than 10 hours to the user home and so on, people moved to a mess. Regardless of whether the plot is fictional, this move marketing card really let Haier won a lot of praise Word-of-mouth.
Another is the seabed fishing, that this "seabed fishing you learn not" description of the seabed fishing how to move staff, moving consumer details, almost to the "abnormal" degree. The soul and spiritual motivation of the seabed is "to change the fate with both hands, to achieve the dream by diligence." "We need to live and live with dignity," he told the bottom-trawling staff. We not only struggle for survival, but also for the development and struggle for the dream. Although we do not have a social background, there is no high degree of education, but as long as we do not yield to the fate, as long as hard work, rely on our hands can still change their destiny. "It is such a belief that the employees of the seabed to inspire unlimited potential, and willingly, no regrets to pay." By moving staff to move customers, the service to achieve the ultimate, which is also regarded as a great miracle of China's service industry.
On talent, Liu Bei is inferior to Cao, and Liu Bei is inferior to Sun Quan, but he can win the world by moving marketing. No matter how scientific and technological progress, no matter how society develops, everyone has a desire for human nature, when marketing return to human nature, people are particularly vulnerable to human nature. When the marketing encounter moved, not only enhance the brand reputation, but also enhance the brand loyalty, to achieve real fame and fortune.
Liu Bei told us earlier: moved, has become the marketing of the highest mirror circle.
This world, has moved is always beautiful.
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