Learn to guide visitors to keep the site sustainable

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What is the most important data we have to measure the effectiveness of a site's online promotion? There is no doubt about the amount of traffic. However, we also have to see a lot of sites will face a problem, that is, after the promotion of traffic has come a lot of IP data has a good upgrade, but the PV is stagnant, many visitors to see the next page to go. Many people may be one-sided to think of their own promotion problems, in fact, not only that the flow up and unable to retain visitors and your guidance issues. We are committed to promoting at the same time must learn to guide the visitors correctly, so that your visitors to your site feelings and dependencies, and further retain visitors.

Guide visitors do not just let the existing visitors more clicks on your site, longer stay on your site, a greater role is to guide those who are unfamiliar to the site visitors in-depth understanding of the site, experience site can bring their services and functions, so that strange visitors into the site regulars. The right visitor guidelines can also increase the impact of the site, and our loyal visitor groups will guide more visitors to your site. The author believes that the correct guidance to visitors from the visitors experience, content guidance, psychological guidance three aspects.

Visitor Experience

As we all know, the visitor experience is a key factor in retaining visitors. Apart from having a better feeling when visitors can browse the site and stay, another important function is to guide visitors. A good visitor experience brings visitors a comfortable browsing experience, making visitors feel favorable to the site, thus further in-depth access to other content of the site, which has played a guiding role. A good visitor experience also helps visitors understand more about the site's services and functions, and directs visitors to find what they need faster. In particular, the forum, a good visitor experience can quickly guide visitors to register, and understand the various rules and regulations of the Forum and Plate Division. We see some forum portals, although the content is very substantial, but the division of the plate is very messy, it will be easy to confuse visitors, ultimately can not really retain visitors. Visitors experience is not the pursuit of the gorgeous page and powerful function, simple and quick is the essence of the visitors experience.

Visitor Content Guidelines

No matter what form of site you are, content is the most important component. Good content is the key to increasing the viscosity of site visitors. Through the content to guide visitors to understand the site to love the site from the content of quality, content relevance, content column classification three. Content quality is the first site to do. Original content is the site freshness and attractiveness of the guarantee. Content must pay attention to relevance, the more able to resonate with visitors content, can play a guiding role is more obvious. To ensure the quality of the content while adding links to relevant content and establish the relevant internal chain, high-quality links to guide visitors to read more than two clicks, but also good guidance to visitors. and the classification of content column should pay attention to clear, in line with visitors ' browsing habits.

Psychological guidelines for visitors

Visitors can not ignore the feelings of visitors, the psychological can not be ignored. The psychology of catching visitors is very important, if you can correctly grasp the psychology of visitors, then targeted at our visitors. We simply give an example, for example, we know that visitors like to follow the mentality of the follow, often like those people like things, the webmaster must seize this feature. For example, two of the same cake shop, make the cake, the appearance and taste are comparable. Cake Shop A in order to improve sales efficiency, the cake is all done in advance, saving consumers waiting and queuing time. But the cake shop B but the tradition does not change, now does sells. It may be found that, although cake shop A has improved its efficiency, without the customers of the Big dragon who are waiting to buy at the door, while cake shop B keeps the tradition of waiting for the shops to be crowded, the number of consumers in the cake shop A may start to get less and more over time. This is a consumer mentality caused by the following, when a shop without the big Dragon waiting for the purchase of consumers, consumers will subjectively think the cake shop cake is not delicious. And not go into the shop. For our site, we also have to make reasonable use of good visitors this mentality, through the site's authoritative content, or a number of comments and responses to different comments to guide visitors to their own advantage.

The above is the author to share some of the experience of the visitors guide, the reason to pay attention to the visitor guidelines, in the final analysis, or because visitors have autonomy, if only unilateral optimization and promotion may ignore the many needs and feelings of visitors. Only by attaching importance to guiding visitors can they proactively learn about visitors and retain visitors. This article originates from the online comics: http://www.k76.com/original, reprint please retain the source.