Learn what knowledge SEO optimization needs to know

Do SEO optimization More and more, concern Baidu site rankings and Google rankings of the people more. A lot of people do SEO optimization when desperate, blindly cast a good search engine, the final result not only did not fix the results of Baidu site rankings, but put Baidu or Google to get around. We in Shenzhen SEO in doing site optimization, pay attention to professional things to do professional work, so many times as Huang said "not a person in the fight."

Before we also talked about how to do in Shenzhen SEO should be how to wake up the effective analysis and system of the article inside, also referred to do optimization do not play personality, we want the discipline and system. The discipline revolves around search engines. Then as a newcomer to the first to understand the basic knowledge of SEO optimization is very necessary, we have a simple SEO summed up a number of specific ideas for everyone to do for reference:

1, understand how search engines crawl Web pages and how to index pages, you need to know some of the basic principles of search engines, the difference between the search engines, how to search the robot to work, search engine how to sort the search results and so on.

2, meta tag optimization, including topics, site description, and keywords. There are other hidden words such as: Author, catalogue, coding language, etc.

3, select keywords and put keyword search in the Web page to use the keyword. Keyword analysis and selection is one of the most important SEO work. First of all to the site to determine the main keywords (generally in 5 up and down), and then for these keywords to optimize, including keyword density, relevance, highlighting and so on.

4, understand the main search engine, we in Shenzhen SEO think that although there are many search engines, but the site traffic to determine the role of a few. For example, English is mainly google,inktomi,altavista, such as Baidu, Sohu and so on. Different search engines on the page crawl and indexing, sorting rules are not the same. Also understand the relationship between search portals and search engines, such as Yahoo and AOL web search using Google's search technology, MSN with LookSmart and Open Directory technology.

5, the main Internet directory, Yahoo itself is not a search engine, but a large web site directory, Open directory is not, they and the main difference between the search engine is the content of the site to collect different ways. Catalog is manually edited, mainly included in the site homepage, search engine is automatically collected, in addition to the home page also grab a lot of content pages.

6, search engine login, the website finished, don't lie there waiting for guests to fall from the sky. The easiest way to get someone to find you is to submit the site to a search engine. If you are a commercial site, the main search engines and catalogs will require you to pay for them, but the good news is that the biggest search engine (at least so far) is still free, and it dominates more than 60% of the search market.

7, Link exchange and links to a wide range, the content of the Web pages are hypertext to link each other, the site is also between. In addition to search engines, our Shenzhen SEO also daily through the links between different sites to cross. The more links other websites have to your site, the more traffic you will get. More importantly, the more external links you have on your site, the more important the search engine thinks it is, giving you a higher ranking. Whether Baidu site rankings or Google site optimization rankings, its methods can be diverse, is the so-called ça.

But according to our many cases found that in fact, many times in order to pursue the site optimization rankings, regardless of all means to achieve the goal, the immediate consequence of this is to ruin the future of their website. Home keywords The more the better, easy to upgrade rankings. Keyword stuffing is one of the common methods of SEO black hat, so do can achieve fast effect, so that the site in as short a time as possible to do the keyword ranking to do up, we believe that this is why some companies are committed to the number of times in the keyword Baidu home page reason, this For anxious to enhance the company's visibility of customers can meet its requirements, but for the long-term development of the site is unfavorable, because this approach is easily Baidu found, and thus directly into the sandbox, want to turn over more than a rare salted fish, the key word is cheating method, novice webmaster carefully.

Baidu snapshot only and original related, and outside the chain Independent. The idea is also wrong, why some people exchange links when the total love to emphasize the snapshot that day, is because you exchange links, if the other snapshot every day, so spider in the other site after crawling will follow the link to crawl to your site to see, such benefits must everyone know it. Crazy buy links, do not check their quality authenticity. Friendship Links as a chain of the site to promote the promotion of PR plays a pivotal role, but many novice webmaster learned that high quality links can quickly enhance the site PR, hurriedly buy outside the chain, do not look at its quality and authenticity. Baidu Post posted easy to be Baidu included.

Baidu space can Baidu know to do outside the chain, as long as the ads do not do too obvious, the article has content, is a good way. But go to Baidu Bar to do to pay attention to, the site is the probability of revenue sandbox is quite large, a into the sandbox want to come out is not an easy thing. The use of mass methods to engage in the chain is conducive to PR promotion site. This is quite a scary idea and practice. Many novice webmaster Use this practice, use forum or blog mass software crazy to send original articles, this is actually wrong, is also a lot of novice webmaster is still doing, has done a mass of predecessors will not use Mass, group of outside the chain is also a method of SEO black hat, with this method in the short term does have effect, But in less than two or three months your site is not likely to be found in Baidu even shadow.