"Learning is a belief" the inspiration for Suntech's advertising

Suntech is one of the first-line vocational education institutions in China, and its "learning is a belief" even remembers many people who have not planned to participate in vocational training. This is in China generally do not pay attention to brand building vocational training institutions, it appears very much attention. Suntech is not only a huge investment in brand building, but also most of the brand creativity is commendable. Remember two or three years ago, a bus in the subway station on the platform, next to a young man to the wall in front of the company's advertising and the next friend said, "Solar companies how to do training?" ”。 Recently, also known as Suntech's solar energy company has a bit of trouble, there are micro-blog on the fact that someone commented that "good training does not do, to diversify, this is miserable." "Of course it's probably a joke, but even if it does, there's no denying that, yes, many of the young white-collar workers in the north have established a direct link between the word Suntech and training." This may be the result of the brand. "Learning is a belief" is not Suntech's original name, at least before Suntech put it on the books. The book, "Learning is a belief", explains the values and ideals of "learning is a belief" and "the idea of changing the world" through an analysis of the Jewish phenomenon and the Nobel Prize. Although there are also some of the advertising language of Suntech institutions, but from the microblogging users, most of the expression is positive positive feelings. Think of it, a young man crowded the subway waiting for the bus, busy day with fatigue, this slogan with Suntech's other such as "people hug and sleep, I never lonely." Suntech Institute of Accounting courses, let me learn to warm myself. "Copy, must be able to direct the hearts of young people. So it's also a smart place to choose the subway and bus platform for the advertising of Suntech. 2011, Suntech's advertising copy "Once again, we have invented the accounting curriculum", although with Jobs's famous evaluation iPhone4 "We re invented the mobile phone" echoes, but also widely praised by users. What is more interesting is that last year, Suntech has been advertising a wide range of accounting and self-study courses. To blue, green, yellow, purple and other large color as the background, and in Beijing subway large area spread out. Elsa, a Nokia (China) information manager, said, "Today, a user in our official Borrie accused Nokia of copying Suntech's advertising, Khan." From the visual elements, composition design, Suntech advertising and Nokia Lumia advertising similarity (see the article at the end of the photo), are characters + advertising language + background color block. Should be used for reference, but some users say that Nokia copied Suntech institutions, this is what reason? The Suntech institution absorbs inspiration from the tech circle? But it doesn't matter, it's already in the education and training industry to make the brand popular. It's time to draw inspiration from Suntech. Suntech and Nokia Lumia have similar ad designs (Li Haoyu)