Learning Lezhong: Innovation mode changing online learning

Wen ︱ intern reporter Sho "Tencent change communication, Alibaba change business, learn music change learning". Here, the child is not only a simple learner, but also the creator and the share of the content. "I will spend my whole life pursuing one thing--making students happy." Chen Donghua So told the "Zhejiang merchants" reporter.　　　　The former Zhejiang Provincial High school physics teacher, now the identity of Learning Music (China) Network Technology Co., Ltd. chairman. Based on learning sharing and communication, learning music China has created a new heuristic and interactive network learning model.　　　　Platform from 2007 on line has been registered users more than 1.6 million people, including VIP toll users 50,000 people, more than 100,000 times a day, has become the country's largest primary school learning site.　　　　Active learning-let students study happily in the 2000 Chen Donghua suddenly found a big business opportunity, but until 6 years later, he found his own career. Chen Donghua that the current resource pool sites, although the amount of information, version coverage, as well as the advantages of teacher guidance, but in relation to extra-curricular interest classes, tutorial institutions and teaching auxiliary books, in the final analysis, nothing more than a network carrier. As a carrier, to allow a student to participate in it, all of this is based on the initiative of students to learn.　　　　However, in the traditional Chinese education model, students often play a passive role in learning, are accepted indoctrination, one-way acceptance of the knowledge conferred by teachers, and therefore lack of independent learning initiative, often students once left the teacher is at a loss, to learn to feel.　　　　On the other hand, simply from the business model and profitability, "have the desire to learn and have independent learning ability of students may only be a minority, this market for us, it seems too narrow," Chen Donghua said. Chen Donghua has chosen to focus on the wider general student market, and he expects to guide students to learn real learning. In Chen Donghua eyes, only let the child really love learning, willing to actively seek knowledge, then education can be successful.　　　　So "learning music China" came into being. "With interest to intervene, with interest to guide, foster children's self-confidence and ability to learn independently, this is the essence of learning music Chinese teaching model."　　　　"Chen Donghua thinks. According to statistics, about 99% of the national Education Web site is to do is the data resource database-which contains a large number of topics, review materials, teaching content also covers a variety of courses and editions of the textbooks. The traditional mode of thinking that to have enough problems, to have enough content of knowledge content, that is a good education website.　　　　Chen Donghua, however, wants to learn that China has become an anomaly in the industry.　　"From the surface, learning music China may just be an entertainment site, as an education site, learning music appears to be simple content, knowledge is not complete, in the face of peer commentary, Chen Donghua that," (they) may just not see its model ", and admitted that his heart even a small secretly happy.　　Entertainment is paramount.　　　　By picking stars, digging gold mines, and other lively visualization of the game, the phrase and pinyin practice, students will be after the corresponding points and scores, after accumulating enough scores, can enter the next link. Compared with the "one-time" knot of the examination paper, scores can be corrected with self correcting. On the one hand can strengthen the memory, on the other hand can enhance the self-confidence of students, self-esteem, so that their own to solve the problem, but also to give "appropriate" encouragement, so that it eventually develop the habit of spontaneous learning.　　　　Chen Donghua explained.　　　　According to Chen Donghua's assumption, "Learning music China" can cross the boundaries of the region, through the network gathered the same age students to participate in the interaction of online learning, so that children in "learning music China" can fully show the self, gain recognition, fully feel the joy of learning.　　　　Social platform-student Facebook However, even primary school students can not lack the necessary campus experience, communication and interaction among peers is an indispensable link.　　　　Therefore, communication and interaction has become a major theme of "Learning Music China": in the platform to develop students as the main SNS social sectors, interactive communication as the main means to share knowledge as the main purpose, so that students in mutual exchange to enhance the level of knowledge. "Like a student version of Facebook, but not just Facebook".　　　　Chen Donghua said.　　　　For most parents, online education can only be supplemented by traditional education and there are limits to acceptance. Learning music seems to be a competitive relationship for traditional education, but it is now possible to become a mutually beneficial partnership. Through the open network to find many teachers, consultants, inventory of resources, so that students freely choose their own interest in the teacher, so as to carry out one-on-one counseling, and thus the full range of resources to integrate.　　　　How to better convert the amount of clicks into sales revenue to achieve the goal is clearly a test of its operational capabilities.　　　　At the same time, mainly through the VIP members of the business model fees, but also appear relatively thin. To this end, learning music China relies on the increasingly prosperous Trusteeship class market, launched the "430" agent model, through the use of shop shop model, based on the original trusteeship class, imitation Apple has developed a dedicated user experience area, to attract students to learn online, on the one hand, driving learning card sales, but also for children in the custody of the class " Waiting time "found a destination of interest.　　　　The Child Initiative study parents also happy to see it, to a certain extent also promoted the business promotion.　　　　managed to join the model once launched, immediately became the company's another business growth point. At the same time, learning Lezhong also with enterprises, social organizations, such as the recruitment of corporate advertising words to students, not only can stimulate the imagination of students, improve their creative ability, but also expand the impact of corporate brand, and learning music has brought business growth.　　　　Students happy, parents satisfied, business benefits, can be described as much. UnderLearn music China to provide statistics, the platform from 2007 on the line, up to now the current site registered membership of about 1.6 million people, including VIP toll members 50,000 people, daily average of more than 100,000 times.　　　　With the tens of millions of registered users of the resource-type education sites compared to the initial stage of learning music in China, in terms of user size still appears to be somewhat inadequate. In contrast, is the wind investment institutions on the network of Education, the end of June, the U.S. vocational Education website Encore announced the interwestpartners and GRANITEVENTURES1500 million dollar first round of venture capital.　　　　At home, through the recent upgrading of the platform, coupled with the optimal allocation of internal resources, the current learning Lezhong has aroused the concern of venture capital. Our correspondent Zhanglingling also contributed to this article