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A lot of learning SEO optimization friends (especially those who just contact the SEO users) in the SEO optimization is often done this do that, I hope that all SEO methods used in the home page, so that there are some easily forgotten small places.
(1) Easy to overlook the first place--inner page optimization
A lot of SEO Optimizer's attention to the keyword is too high, resulting in the process of optimization to ignore some important parts, such as keyword optimization as important as internal page optimization.
If the keyword optimization is to allow users to use search engines more easily to search their own pages, then the internal page optimization is to guide users as much as possible to click on their own pages.
Search engine in the provision of keyword query results, not only in the search results page to provide the title of the page, but also under the title of a section of text to explain the title, this text guide users to read the article.
The sentences that appear in the first paragraph are often used by search engines to illustrate text, this requires the webmaster in the optimization of the site pages need to be the first paragraph for additional attention, the article's main keywords in the first paragraph of the best of all appear once (the number of keywords to 2-3 for profit, should not be piling keywords). In the internal page optimization, the first thing to know is that the search engine will use that paragraph as a supplementary text description.
After identifying the text that needs to be optimized, need to pay attention to the optimization in addition to the text of the key words, but also need to improve the webmaster's own text level, the latest research also indicates that the first keyword in the article is easy to be identified by search engines as the main keyword, easy to be indexed by search engines, if this keyword has been some deformation (such as changing color, size) effect is better.
Requirements in writing this text when the user can be as much as possible to guide the click, this is not required content providers as far as possible in this paragraph of text to use a more graceful vocabulary, but the requirement to accurately indicate the center of the article, efforts to grasp the article easy to attract users of the eye of the place. For example, the movie download site often highlights the same free vocabulary.
(2) The second place which is apt to be neglected--the article reprint
Reproduced in the article, SEO optimization is always easy to make such a mistake, the most common is reproduced articles do not indicate reproduced, do not provide the source.
In fact, this is not the webmaster forgot, more time is the webmaster intentionally called, they do not want to let their own site for others dowry, always put users and search engines to other Web pages, especially in their own web page original article on the premise of less. In fact, this approach is not only wrong but also dangerous.
Search engine will be the first to find the content of the article as an original part, and after the duplication of content as reproduced, in the determination of the original article, found that the same content of other pages will be ranked decline, refused to include such punishment. But at the end of the article to indicate the source of reprint, those reprinted type of article and will not be such punishment, search engine will find in the article in the links provided in the section, once found that they will be traced to the source of the link to determine the source page when there is the same article, once there, The article is found to be reproduced rather than maliciously copied, the Web page will not be punished.
The above two places are some learning SEO optimization friends often overlooked place, hope to pay more attention to. Do SEO must pay attention to the details.
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