Learning to choose the right keywords is the key to network marketing

Source: Internet
Author: User
Keywords Keyword selection

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Many people in order to let Baidu included as soon as possible, just want to let the website online, do a lot of friendship links. In fact, they ignore a very important detail-the choice of key words. Only in the implementation of search engine marketing, choose the right keyword, can make network marketing to achieve a very good effect.

Keyword selection steps:

1. Discuss with team members. A person's ideas and wisdom is far from enough, the people who understand the search marketing campaign together, so that all the participants to come up with their ideas, and then the keywords of everyone to focus, remove the wrong choice and in order to discharge the most important keywords. In the Hua du Hospital (www.hdfk120.com) launches the network marketing, the marketing personnel, the website optimization personnel, even the Dean also has some doctor nurses and so on all sits together, because they represent the different aspect, such the keyword choice accuracy can improve many.

2, using the search engine itself to provide relevant keywords. Each search engine lists keywords in the search results, but also provides the key words related to other combinations, which are called long tail keyword traffic can not be ignored.

3. Observe competitors. The so-called enemy win, take a moment to see what your competitors use the keywords, of course, your competitors use the keyword is not necessarily the best keyword, but for you to provide some reference.

4, reference website search tools. If your site has its own inbound search, you can look at the keywords listed by these searchers to see what words are missing, and the search results in these stations will let you find out what the searcher is most concerned about. From the user's point of view to define some long tail of keywords and some relatively vulgar keywords, so the effect of network marketing is very good.

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