LED Lighting Industry Shuffle

Absrtact: Yesterday afternoon, Thunder Starlight is located in the 74 area of Xixiang Avenue, Baoan District, Shenzhen, a slightly dilapidated office building on the five floor, yellow have been a big lock tightly locked, the door signs are removed, the door outside the corridor covered with dust. While in the building

Yesterday afternoon, Lei Starlight is located in 74 Xixiang Avenue, Baoan District, Shenzhen, 9th, a slightly dilapidated office building on the five floor, the yellow has been a big lock tightly locked, the door signs are removed, the door outside the corridor filled with dust.

And with the office of another company staff told the newspaper reporter, Ray Starlight electricity a few days ago has closed, the staff have all moved away, equipment also moved away a few days ago. "On the west side of the five floor before is Thunder Starlight Electricity plant, listens to the boss to say seems to be deficient, now sells the factory to go home." ”

"It's really gone bankrupt, that's what happened in the last few days." "Once in Lei Starlight Electric responsible for sales Chen (alias) also confirmed to our correspondent, Thunder Starlight Power is indeed closed." Now even the equipment has been sold to suppliers because of the inability to return the payment.

The capital chain break is the last straw that crushes the Thunder Starlight. Chen said that before the collapse, the company had a payment of about 1 million yuan failed to recover, resulting in its capital chain rupture, of which the largest number of a debt of about 300,000 yuan. At the same time, upstream suppliers are constantly reminders, the company can only use its own funds to advance, and now it is not going down.

"The boss is out every day, the main job is to collect debt." Chen said that after the problem, the Thunder Starlight itself has also been collecting self-help. But some customers failed to recover the money, and some customers have been in arrears, so the result is not significant. "Ressing is slowly dragged to death." ”

According to a person familiar with Ressing photoelectric, Lei Starlight was founded in 2010, the total investment of about more than 3 million yuan, mainly led product encapsulation, the production of light-emitting diodes began last year. Ressing the small size of a month's sales also only more than 1 million yuan, 1 million yuan arrears is not a small number.

The break in capital chain is not the whole reason for the collapse of Thunder star power. Chen said that the Thunder star power from the second half of last year began to lose money, this year's business is also very bleak, only April or May only to make a few dollars, but June after the start of losses. In the recent year, the company is generally at a loss, plus the money can not be recovered, "many and Ressing at the same time the start of the LED enterprise, now do well, the problem is mainly in the Ressing itself." He said that the Thunder star Electric main high-end products, which require considerable financial and technical support to form brand influence. and Thunder Starlight Power does not have such strength, has not formed a brand, the product does not open market sales.

On the other hand, Thunder Starlight Electric Business strategy also is questionable. Chen said, Thunder Starlight Many customers are led peers, some enterprises orders do not come over, let Thunder starlight electricity generation, once the downstream customer arrears, its capital chain will break. In addition, since its inception, Lei Starlight Market pioneering efforts are limited, and mainly rely on the resources of three shareholders, limited customer resources, become one of the biggest problems of Thunder star power.

In fact, the collapse of Thunder Starlight Power is only a small wave in the LED industry shuffle tide.

Senior Engineer LED industry research director Zhang Hongpeo told the "First financial daily" reporter, the national LED lighting enterprises more than 10,000, there has been obvious overcapacity. In the first half of 2013, the domestic LED lighting enterprise's capacity utilization rate is only nearly 60%, slightly better than before.

As the cost of materials and market competition intensified, the price of LED lighting products fell rapidly. In January-June this year, the price of LED lighting products fell by more than 10%, the price of low-end LED lighting products fell by 30%-40%, on average, less than one yuan per watt, cheaper than traditional lighting.

"There will only be more and more led companies being eliminated." Zhang Hongpeo said, in order to compete for customers, spell out the price, on the way of payment, credit phenomenon is quite common, led industry began to appear debts last year. This can easily lead to LED lighting enterprises cash outflow problem, not timely payment to suppliers. The supplier is in a panic, and as soon as they don't pay, they stop supplying the material.

LED display industry has entered the integration phase. Due to the relatively slow growth of LED display market, only about 10% of the growth this year, and the product homogeneity of serious, prices continue to decline. Zhang Hongpeo predicted that the next four or five years, more than 1000 domestic LED display factory will only leave half. Recently, Fong photoelectric failure is an example.

Dongguan diligence on Optoelectronics Co., Ltd. Deputy general manager Bingzhong also think, now small led enterprises through the OEM mode, can also survive. If the domestic only 10, eight led brands, they sell very large, the share is very high, and constantly integrate small enterprises, can be said that the shuffling intensified, now has not arrived.

"Now is not called the real shuffle, LED lighting enterprises are struggling to support, looking forward to the arrival of spring." If not good cash flow, can only be eliminated by the market. "Beijing Judessan Energy-saving Technology Co., Ltd. general manager Xu Neu said that the current LED lighting key projects or rely on policy support, garages, schools, supermarkets and other commercial lighting market has started, but the civilian LED lighting market has not really up." At present, LED light access threshold is not high, Zhongshan large number of LED assembly plant is known as "bed board industry", TCL, the United States and other large enterprises are also in, small companies with several bulbs can survive, the market survival of a variety of ways. The domestic led industry has not yet appeared the real big brand. "As long as you don't die, when spring comes, you'll live better." ”