Lee Colling's entrepreneurial philosophy: discovering and insisting on the online education of exerting force

Donews February 4 News (reporter Yu Vivi) after five years of hard work, gathered time (YY) finally successfully landed in November 2012 Nasdaq, breaking the nearly 7 months of Chinese companies to the United States listed "0" of the ice. However, with other enterprises when the flow of the overflow of the high voltage of the atmosphere is different, the lens in the Lee Colling always face such as Pinghu.

"For the listing I actually do not have too much of a special mood, this is just to do it." Listing is not the end of a company, but the starting point of the company ", in Lee Colling's view, entrepreneurship needs to discover the United States, perseverance and to see the mature commercial opportunities in the timely outbreak."

With eyes that find beauty

French sculptor Auguste once said: "Life is not lack of beauty, but the lack of eyes to find beauty." In Lee Colling's view, entrepreneurship is the same. He believes that entrepreneurs and their teams should have eyes that differentiate themselves from others and discover opportunities for entrepreneurial development.

Take Lee Colling itself as an example, picture sharing website CFP is the first window of Lee Colling pioneering road.

Lee Colling memories, at that time as a journalist he has always been struggling to find colorful pictures of the tedious, mechanical process, for the sake of saving efficiency, convenient operation considerations, it has produced the idea of the network gallery. To Lee Colling Surprise, after a period of development, CFP unexpectedly reached hundreds of billions of profit scale.

Then review YY's development process, Lee Colling said, because of the development of online games, players in the increasingly fierce battle environment, it is not time to pass the relatively slow keyboard typing and communication with teammates. However, through the comparison, it can be found that "language" is the most rapid, direct and most expressive means to cross the cultural gap in any environment or scene.

Based on this, the time and opportunity for the birth of YY this voice communication tool. YY is the right time to appear, and really solve the user's substantive needs of the tool. ”

Make the market bigger

At the same time, Lee Colling stressed that, in addition to the need to have a good chance to discover the eyes, entrepreneurship should also have to seize the opportunity to enlarge its determination, "when the opportunity to find you must be worthy of this opportunity."

"Ma is willing to use 60 million annual advertising expenses to prove that other people's eyes are not opportunities, is to be worthy of their own opportunities." And I worked 18 hours a day, three years in total, nearly 10,000 hours to struggle, "Lee Colling.

Then in the future development process, how will YY has the opportunity potential to be bigger?

Lee Colling said that only the YY product components, modular, to meet the needs of different users. "YY is just a core, and we can assemble different components to make it more flexible." Only the continuous introduction of new services, adapt to the times to develop their own, to YY introduced new users to join.

The value of persistence

In addition, Lee Colling said, the most valuable quality of startups is "perseverance." And for YY, the company has the most valuable wealth is the way to persevere down the team.

Lee Colling revealed that YY has a small project called the Magic Box, the team composed of only 2 people, which almost let it forget the existence of the project. Until one day, the box team suddenly reported to Lee Colling, "The Magic Box has become the market share of the first product", Lee Colling can not not be excited, and feeling quite deep, "although half the people who run the reputation of a large, only the Magic Box team These people are the greatest.

And for the successful listing yy in Nasdaq, LEE Colling humorous will entrepreneurial described as unremitting "buy lottery", and the listing is like "lottery." He said, "World of Warcraft" is its play in the game after the creation of the first weight, through the "World of Warcraft" YY business promotion and promotion and ultimately to help its successful listing, fully confirmed the pressure on the necessity and correctness of this vote.

Future exerting force music and online education

When talking about YY future development planning, Lee Colling more than once stressed that the successful listing is not the end of the company's development path, but the company's new starting point. He also revealed that the future YY will also focus on music and online education field.

Lee Colling said that although the current record industry slightly depressed, but users like the essence of music will not change, at the same time, the more than 670 billion yuan education market has also made him speechless, coupled with the current lack of domestic academic education market is more proof of the industry's development prospects. On top of that, he was pleasantly surprised by the almost-neglected Chinese market for electronic competition in 10. Therefore, in terms of current market prospects, music, education and electronic athletics will become the three major "blue sea market" after the game in their eyes.

However, Lee Colling frankly, because YY has resources and research and development team is relatively limited, so the current yy mainly focus on the development of music has begun to develop and its basic products such as the key business. After the music model is stabilized, it will be ready to exert and continue to devote to the online education field.

"Since we have done the industry, we must do something to promote the development of the whole industry," Lee Colling said confidently.