Lee Group Online Mall launched "Crazy 8 Hours"

Absrtact: Lee Group Challenge Jingdong, really fake, recently, see Friends in micro-letter on the turn of the news, many people are skeptical. May 13, Lee Group Online Mall CEO Bao Hongfeng in the micro-letter friends, release malicious words, May 20 from 9 o'clock to 17 o'clock, Lee Group of Online Mall all the same section of business

"Lee Group Challenge Jing Dong, really fake", recently, see Friends in micro-letter on the turn of the news, many people are skeptical. May 13, Lee Group Online Mall CEO Bao Hongfeng in the micro-letter friends, release malicious words, May 20 from 9 o'clock to 17 o'clock, Lee Group of online shopping mall all the same goods than the East 10% lower than Jingdong. What does the group intend to do? Why Choose Jing Dong instead of the cat? Under the continuous impact of the electric business, is the traditional business of the island city in addition to turning to the electrical business, there is no way to go? Whether it's a show or a farce, the plot has begun.

The herd pushes "Crazy 8 hours"

May 13 Morning, by the Lee Group Online Mall CEO Bao Hongfeng issued a micro-letter caused concern. With the 2012 Liu Bo said, Jingdong Mall all the big home appliances prices than suning 10% when the situation is the same, Bao Hongfeng said in the micro-letter, May 20 from 9 o'clock to 17 o'clock, Lee Group of online shopping mall all the same goods than Jingdong 10%. On the afternoon of May 14, Bao Hongfeng again issued a micro-letter confirmed the "do this", she also revealed that the May 20 will start from 9 o'clock the most powerful promotional efforts, the time will last 8 hours. Not only the Profit group mall all the same price of goods than Jingdong 10% lower, but also take 40 minutes of shopping free of single, and in the micro-letter group issued a large amount of cash red envelopes.

"The purpose of the price war is to let more people know that the profit group online mall as a traditional department store electric dealer, can also do better than professional electrical business!" "The reporter learned that, Lee Group mall inside staff will this activity called" Crazy 8 Hours ".

Lee Group of online mall staff to reporters that the event on the day, in addition to 3 C and individual categories, including department stores and home appliances, and all products prices must be lower than the Jing-dong 10%, "any netizen found that the price of profit group mall higher than the east, will be adjusted at any time." ”

Although the price war is a commercial norm, but the local traditional business giant transformation and to the national electric business Big guy "artillery" is not many see, May 14, in response to this matter, the reporter calls Jingdong Mall, Beijing East Public Relations, Ms. Zhang said that for the electric business peers, the practice, temporarily inconvenient comment.

Gimmicks or daggers?

Ms. Gao, a frequent shopper at Taitung, thinks this is a way for the ght to stimulate online consumption. Lee Group shopping malls are basically a few products every day cheaper than other shopping malls, such as last week, one day Jiao melon 0.57 yuan a catty, attracted a lot of consumers queued. By the way, shoppers pick up something else and the profits go up. She is not quite clear as to whether the group's most products are lower than those of other rivals.

Online shopping, Ms. Wang said that many of the price of a bloody battle is just a gimmick, for the vast number of consumers, the fun is easy, really enjoy the benefits are difficult. It's easy to find a few specials, but there's not a lot of it. To the former Jingdong, Gome, Suning online war as an example, either the products to do special, the other two did not; If not a lot of time and online shopping experience, want to pick out a particularly cheap products, is really a technical work.

"We are not going to overthrow the Jingdong, absolutely no malicious competition," Li group related personnel said, this is like the previous and Tesco, Wal-Mart price war, is a normal competition and marketing way, with low prices known as the Jingdong parity, is nothing but to show that as a local traditional shopping mall, There are also advantages in terms of cost and logistics.

Qingdao Golden-winged Bird electric platform CEO Wang Jianyue that the Lee group this time to the Beijing-east "declaration of war", regardless of the outcome, will not change the industry status of Jingdong, he believes that in the era of price war, the future will also enter the service phase of the electricity business.

Why does the sword refer only to Jingdong?

Why alone ght, not the sky cat, or Amazon? is not afraid of Ali's capital advantage and Mammoth, singled out a relatively good fight a fight it?

The Levites gave a negative answer. Lee Group Online Mall Promotion Department director GE manager said, the reason for singles Jing East not dozen days cat, because the cat is a platform, and the model of the East and the Lee Group, are independent of the online mall.

Jing Dong belongs to the electric dealer of the root is red, electric business is a new model, the benefit group is based on the traditional shopping malls, "Low-cost for the People" for the purpose of doing up the electric quotient, Jingdong Mall is the whole product matching, Profit group mall is also the whole product, are food, home appliances and so on. Therefore, the choice with Jingdong ght, more is for the region that has been ploughing for many years, have a kind of price and service confidence.

In the interview, GE Manager repeatedly stressed that the price war is not only aimed at the Jingdong or the group, but a normal way of competition. "We are in Qingdao as the center, radiation around the region." GE manager said that, thanks to the comparison of grounding gas and over the years, the online mall sales have exceeded 100 million yuan last year, so for the open and Jingdong "horse racing" more confidence.

There is no doubt that, in the rapid development of electric business and marketing stimulation, in order to survive, the island city of traditional shopping malls have been involved in e-commerce, such as the wiki online mall, dot network, etc. In fact, the purpose of the group is not to defeat Jingdong, but to improve its influence in the city, the province and even the whole country.

Who's going to end up laughing this time?

From the past years to the profit group mall struggle experience, basically rarely miss.

As a domestic electric business giant, Jingdong Mall currently registered more than 140 million users, 2013 sales of more than 100 billion yuan, the overall electricity market in the country accounted for nearly 20% of the market share, a few days ago, Beijing East has submitted to the U.S. IPO application, the highest valuation or more than 24 billion U.S. dollars. Stable and huge customer base is the biggest advantage of Jingdong. In contrast, although the profit group in Qingdao has a certain degree of influence, but the profit group online shopping malls from the number of customers, operating scale, market share, and so on, is still unable to compare with Jingdong.

However, as a local electric business enterprise in Qingdao, in a post on the Internet, some people also pointed out the advantages of the group: brand for local well-known, more convenient logistics and distribution, after-sales service localization and many brands of agents. Whether this manuscript is written by the Internet pusher, there is a certain truth.

Professor Liu Wenxian, a professor at the Party School of Qingdao, said that in a short period of time the price war can attract consumers a moment of attention, to promote visibility in the short term, but not as differentiated marketing and service model innovation is more long-term, and the profit group online mall want from the regional brand development to a greater strategic layout There is also a need for business model innovation and logistics network in place.

Qingdao Golden-winged Bird electric platform CEO Wang Jianyue also said that the Lee Group to the Jingdong "declared war", whatever the outcome, it will not change the position of Jingdong, he said: "Jingdong in the entire electric business industry in the advantages not only reflected in the price, but also including services and logistics, these are the benefits of the current can not match." "He believes that in the era of price war, the future of the electricity business will also enter the service phase." No matter who fights with who, the price is low is the hard truth, the service is good to gain popularity. Whether it is hype or real play, I hope people can get real benefits.