Lee Kun-hee returns to Samsung

Xinhua Seoul March 26 Electricity economic essay: Lee Kun-hee returned to Samsung again starting reporter Kangalan "real crisis in front of ... Samsung has an uncertain future and needs to start again ...　　This is the year before the resignation of Samsung Group president Lee Kun-hee announced the new helm of Samsung Group issued a return declaration.　　South Korean business and public opinion generally believe that the internal vulnerability of Samsung Group, the fierce competition of Samsung products and the risk of being squeezed out of the market is the direct reason for Mr Lee's choice of return. Samsung is a South Korean signboard that accounts for more than 20% of South Korea's total exports.　　Samsung continued to Excel last year in the harsh environment of global economic malaise, with sales surpassing HP and Siemens, the first in the global home appliance industry, and playing an important role in boosting South Korea's overall economic recovery. But behind the scenes, there are hidden crises and challenges. Samsung Electronics is second in the world's mobile phone market, but the smartphone sector, which recently led the mobile phone market, has lagged behind rivals, and the new product has been around a year later than its rivals, putting Apple's iphone in the South Korean market. The crisis is gradually permeating the entire group because it failed to introduce innovative products that could lead the market.　　In addition, last year, Apple and Google and other software for the main products business profit rate reached more than 30%, and Samsung electronic operating profit rate of less than 10%. In addition, the recent Samsung has a refrigerator explosion and chip technology leak, Samsung Electronics semiconductor factory power outages and the group's internal investment decision-making slow, and a series of issues, coupled with the recent Toyota recall warning, Lee Kun-hee sigh, the global economic turmoil, the world's best companies are facing a collapse of the crisis, Samsung is also unpredictable future.