Legend of the Legendary wealth myth: online only half a year to estimate 5 billion

If you want to take stock of the 2014 mobile phone game industry key keywords, "Legend of the Sword" will undoubtedly be the most high-profile one. This is based on the "Warcraft dota" IP image development of the hand tour in the online for a short period of six months has been refreshing a variety of industry indicators and ranking data, and its production side-Lilith game company currently in the industry valuation has more than 5 billion yuan. "The 5 billion yuan valuation is reasonable, Lilith's goal is to be a world-class mobile gaming company." We don't think about the capital level for the time being. "Legend of the Tower," the core founder, Lilith game company CEO Wang Xin-wen in the 21st century economic reporting reporter exclusive interview said. Wang Xin-wen, Male, graduated from Nanjing University in 2009, and worked in the Interactive entertainment Department of Tencent Shanghai from September 2009 to March 2013. Wang Xin-wen left Tencent in March 2013, and Wang Xin-wen and two partners set up the Lilith game company after acquiring a millions of dollar angel investment from IDG. February 25, 2014, "Legend of the Sword" in the App Store officially on the line, and then the pace of the success of the tour is enough to go down in history: Early March "Legend of the Sword" into the top 10 of the income list, April in the iphone best-selling list is basically stable in the top five, the best results at one time May 21 successfully robbed China's 1th place in the App Store revenue list, June 15, it again in the App Store IPhone, the ipad version of the best-selling list on both the first row; July was the top of the App Store bestseller list for a week. "In the past, the App Store bestseller list was completely monopolized by Tencent, until the legend of the tower broke through." "The Cultural media section researcher of a Shenzhen securities company said to the 21st century Economic report. Win in subversive innovation "The Legend of the Sword Tower" What can be so popular in the market? This is perhaps the Wang Xin-wen question that has been asked the most in six months. In a business event that took place in April of this year, Wang Xin-wen said: "Frankly, half of the luck ingredient, this luck is embodied in, we just at a suitable time to launch a market needs of the game." It may be that everyone is not new to the fully automatic fighting card, and we are in the process of launching a licensed card, and the quality is good enough. "This is similar to the outside world for the legend of the legendary success model, that is," timing of the GRASP + with subversive innovative operation. There are two important innovations in the legend of the sword, one is that we created the action card this brand new game category, the action game and the traditional card games better integration together; second, we have redesigned the interactive experience and the growth experience for the mobile phone game platform, different from all previous mobile games. Wang Xin-wen said in an interview with reporters. For example: Before the legend of the Sword, the hero of the player will be divided into 1 stars to 5 stars according to the quality, and can not grow. 1 star Heroes did not cultivate value, 5 stars of the BritishMale must be a lot better than 1 stars. But in the legend of the tower, all heroes can grow to 5 stars, and each has its own characteristics, each hero has its own match and play, so that players in the collection of heroes will be more interesting. "We'll just have to focus on some ' micro-innovation ', but I say to the team members that we're going to do something very valuable and disruptive, and I believe it will give the player an unprecedented experience and the player will return the value." "Wang Xin-wen said. Public data show that the "Legend of the Sword" in the line week of the week retained up to 48%,dau more than 1.5 million, full channel total registered users more than 6.5 million; in May, the daily water reached 8 million, to July has been more than 20 million, the daily active players of about 30%. Wang Xin-wen said: "The hand and the end of the tour and page tour, more attention to the fun of the game experience, this is our opponent's important judgment of the trend." I think there are two reasons, one is the battery power is limited, so the player will not like hanging machine or low attention degree experience, the end of the tour and the page of the Hanging machine play on the phone is not workable; the second is that the screen is exclusive, the player can not play the game while watching movies, can only concentrate on playing games. "Paying more attention to experiencing fun means that players need to innovate more." This is very different from the end of the tour, "Legend" has been on fire for more than 10 years now is still very hot, but two or three years ago, Angry Birds, or cut fruit, now the number of players have become less. So I think in the future to be able to stand out in the hands of the company, is a continuous innovation capability of the company. "Old club and new rivals for the legend of the tower and Wang Xin-wen, Tencent has always been a topic not to open." This is not just because Tencent used to be the old club of Wang Xin-wen, but also the rise of the Legend of the sword to let Tencent feel a real opponent. Why did you leave Tencent? This is one of the most frequently asked questions that Wang Xin-wen in the six months after leaving Tencent. "The first thing I want to say is that Tencent is very good to us." So why leave? In fact, for some of their own ideals, to do a very interesting game. The goal of Wang Xin-wen's game of "fun" and "commercial success" was quickly realized, but it also paid some extra "price". 2014 5 and 21st, through a series of 5.20 and other operations to enhance user activity, "Legend of the Sword" finally succeeded in breaking through the micro-trust games on 21st "encirclement and suppression", won the first place in China's App Store income list. Before that, Tencent had achieved the first place in the list for 5 consecutive months. Tencent game Vice president Wangbo had a positive evaluation of the "Legend of the Sword": "Congratulations on the legend of the sword" to achieve good results, the industry's best products for the king, hoping that through benign competition for the entire industry has greater progress. "In this year's joy, Wangbo even joked to the media that at least the legend of the sword is Tencent's contribution to the industry, and his creative team is from Tencent." And interestingly,, Wang Xin-wen also will be the site of Lilith Gaming company located in close proximity to Tencent Shanghai branch of the CAO He Jing Technology development zone, the media said, this is to facilitate the exchange with the old club, "digging horns" is his main purpose. But just 5 months after the "Legend of the Sword" came online, the "benign interaction" between Wang Xin-wen and Tencent was suddenly broken by a paper exit agreement. August 2014, Tencent staff Chen published a "knife tower legend to break the monopoly, but I was Tencent expelled" Bowen, so that "Legend of the Sword" and Tencent's grievances focused together. Chen in Post said he worked in Tencent for two years, and has served as "every day cool run" game planning a job, recently received Tencent notice was expelled, and in post pointed out that was expelled because he was "Legend of the Sword" development Shanglili Silk CEO Wang Xin-wen wife. "The Legend of the sword" income list to the top, to break the monopoly of micro-casually, Tencent put gas in the competitors of the family. Chen Xiao Hua wrote in his blog post. Soon, Wangbo in Sina Weibo, said the company very early on the employees of the commercial confidentiality provisions and the staff of the Sunshine Code of Conduct, and as a large shareholder of the external company's wife, Floret of the situation is such a need to avoid the type. "From the initial xiangjingrubin to the present Mano, it shows that Tencent has felt real pressure on the legend of the tower, and viewed the other as a real competitor." "The aforementioned securities dealers believe. And when the 21st century Economic report to Wang Xin-wen how to evaluate the old club Tencent, Wang Xin-wen a short answer, said: "Tencent is a great company." ”