"Legend of the Sword" development Shanglili Silk game sued US hand tour developer Ucool

"Legend of the Sword" Development Shanglili Silk Game (Shanghai Lilith Technology) formally to the United States, Menlo Park, California, United States hand Tour developer Ucool lawsuit, said the company's "Heroes Charge" to Lilith game caused infringement, as of press, the lawsuit documents are not available. The civil case will be heard by the Northern District Court of California and seek a jury trial, which is currently being considered by Judge Donna M.ryu.

In the European and American markets, Lilith's "Legend of the Tower" is basically very few people know the details, but is ucool in the North American market for a long period of publicity, but the founder of Lilith and CEO Wang Xin-wen in last year's Forbes China 30 30-Year-old entrepreneur rankings ranked 23rd.

Ucool Action card Fighting Hand Tour "Heroes Charge" released in August 2014, the flow of overseas water has reached about 30 million, currently in the United States, Korea and other hand tour market is still in the top 30. "Legend of the Sword" in November 2013 officially external limit test, the end of February 2014 officially signed on to the iOS platform, and then in May for the first time to get the China iOS income list champion.

Foreign media said, "as to whether the heroes Charge will be convicted of infringement is not known, but later with the public of court proceedings, we can obtain more information." ”

Previously Gamelook has made a very intuitive comparison of two games, and many developers only to learn from the play is different, "Heroes Charge" the original UI and role design and "Legend of the Sword" very similar. Ucool plagiarism has been happening for a long time, this is the formal proceedings of Lilith or have a certain grasp.

The problem of exposure: Domestic developers lack awareness of brand protection

From the reaction of Lilith's lawsuit in European and American media, the first report was Gamepolitics, and the mainstream game media in Europe and America did not report it. Even more annoying is that gamepolitics to the "Legend of the Sword" in English translation is sword and Tower (knife and tower), and the only thing that the media more understanding of the situation is that Wang Xin-wen into the Forbes list. "Heroes Charge", the game in Google's search results reached 58.8 million.

Overseas report screenshot, the Red Line part is very able to explain the problem

As the most-paid iOS game in China in the 2014, the "Legend of the Sword" in Europe and the United States the cognitive situation is worrying. In addition to the Chinese name, the legend of the tower now has 4 names: the Southeast Asian market is called Dot Arena, the Japanese market is called Walk clash, and the British market is called Allstar Heroes, which is understood to be based on the recommendations of local distributors after the market survey.

So, what is the name of the top product in other markets? Take 2014 global Hand Tour income first "tribal conflict", the game in addition to the Chinese market is "Chinese (English name)" form, all other regions are unified with clash of Clans. Another example of Japanese hand tour brother "Zhi long fan City", the game's English name is "Puzzle and Dragons", Google search results 14.2 million, it is understood that "wisdom Dragon Fan City" in the Japanese market name is the English version of the name of the pronunciation. Because English is the international language, so for many domestic game manufacturers, it is necessary to take a unified English name.