Lei 2013 Internet Conference Mobile Internet is an innovative and continuous industry

Millet was first to cooperate with China Unicom, and later with the telecommunications cooperation. May go back, each of us to do product companies may be more concerned about their own brand, in fact, to change the environment, this environment is good or not, it is after all, it is our real environment.

August 14 News, 2013 Internet Conference held in Beijing August 13. Phoenix Science and Technology as the official designated cooperation portal to the activities of the full coverage. Millet Technology Chairman and CEO Lei in the meeting, said the 799 yuan of red rice mobile phone to do the existing configuration has been very remarkable. But for the depth of enthusiasts, I think the red rice is still slightly inadequate, but for the general public, this product far beyond expectations.

Lei this said: Before the quality of the domestic thousand Yuan machine is not high enough, millet needs to launch a target for the general public at the same time and beyond their expectations of products, to break the external "thousand machine = Low-end machine" impression.

Lei said that last July began to consider doing the thousand-machine, selected two platforms, one is a dual-core A9, and the other is mtk6589t as an alternative. He recalls, "our one is finished after use feel not good enough, they told me can optimize, can change better." After three or four consecutive months, they said that we were really not moving. But we know that we have ordered 400,000 of the goods, mobile phones need to order three or four months in advance. I was so miserable, I consulted with all the people for a few days. decided to cancel this H1 project and upgrade the alternative H2, which is today's red rice. ”

Lei, chairman and CEO of Millet Technology

The following is the dialogue link:

Zhang tomorrow: Next we will enter the long awaited one-on-one interview, then I give the microphone to the CEO of Tiger Olfactory Network, Li Yu, interviewed by the famous Mr. Lei.

Li Yu: Good morning! Thank you very much for the Internet conference for giving me this rare opportunity to have a conversation with Ray. This is a particularly important aspect, and we want to hear some insights about millet, smartphones and the internet from Ray's point of view. Ray, do you know the tiger sniffing net?

Lei: Mainly I know you, you in the Internet industry to do very successful, after the Tiger Sniff also very successful.

Li Yu: One of the key words of our Assembly today is "ecology". So, in fact, I would like to go with the total dialogue with ray from three levels, the first level is the ecology of millet, millet after the want to create a what kind of ecology? The second level would like to listen to the general of the Chinese intelligent machine industry's overall ecological view? Third, China's internet is now in what kind of ecology? Maybe our main center is on millet, first of all, congratulations, Ray. One is the day before yesterday you have a new mobile phone called "Red rice", it is said to create a global business is very rumors of a record, in a minute or 30 seconds to rob the end of 100,000 units, so first Kong Hire total.

This 799 Yuan Price is also like a knife inserted in the heart of China's smart machine industry, fully practiced the millet and Lei said to do the product must be done to the extreme. I think there may be some opponents now have some hate view of millet. So the first question to ask Ray is, what was your logic or an idea when you decided to roll out the red rice? What do you expect this 799-dollar price to achieve on the market?

Lei: Thank the organizers for giving us a chance, originally I came here do not want to help millet advertising, you ask these questions may let everyone misunderstand, but also thank the host, but also thank the organizers gave me such a chance to talk to you about why I do red rice? Is that I am a mobile phone enthusiasts, I do millet is the face of people like me to do, that is, I like very high performance, some very cool characteristics, so we small rice when the emphasis on high-performance and cost-effective. So, every generation of millet in our time is the fastest mobile phone in the world. Although millet only made two generations of products, basic each generation is the fastest speed of the market purchase.

Last July, I saw that domestic suppliers, including Taiwan, were getting better and closer to international standards. I was thinking, we have no chance to do a very good thousand yuan machine, we have this idea. We were a little unsure which brand was better. In fact, do mobile phones, I give you a popular science, if we decide to do today, we will use the next year may release new products, such a risk you do not know the brand good, anyway, you can only believe the character.

So, we selected two brands to do it at the same time last July, and the main choice is the dual-core angle (transliteration), which we have chosen as an alternative to the MTT 6859T. We finished the first, I used to feel good enough, they said to believe us, I can optimize, can be changed more and more well. Of course, after 4 months in a row, they say we really can't change. But everyone knows that time I have ordered 400,000 units of goods, because the mobile phone needs to be agreed in advance.

I was particularly distressed, I discussed with all of us for several days, we agreed to H1 (transliteration) This project cancellation, and then the alternative H2, is today's red rice, at that time facing the biggest difficulty is that these 400,000 H1 machine how to do? Of course, this loss is very large. After upgrading the H1 to red rice, they do the third version, I used a few days, this phone is far more than I imagined, later the mobile phone upgrade called strategic products, and then we have a lot of people to join the project team, rapid expansion, of course, also caused today a very painful problem, Is that this month the overall capacity of the number is not particularly large. We have been adjusting our products rapidly two months ago after we had just upgraded.

There is also a little criticism of Millet is the benchmark marketing, I think this is not enough, in fact, in the first half of this year we have basically started to buy. This time in short supply of red rice, I think the main problem is that we have no such high positioning of this product, the entire order is insufficient. The second product is far beyond everyone's expectations, which in turn leads to increased supply difficulties. This is to explain to you.

So, do red rice my point of view to change ordinary people on the Thousand Yuan machine, is the low-end machine view, because such a machine is equivalent to the level of last year's flagship store, its screen is 4.7 inches, is Taiwan, friends Tatsu is Apple supplier. The quality of the machine is also very good, so maybe people think that like me, thousand yuan machine can not be used, but this is not the same, the first power consumption is no problem. He asked me what the problem, I said 1G memory is small, I rarely use 1G memory of the mobile phone, but 799 you can do, 799 to do so has been very remarkable. So, for the depth of enthusiasts, I think the red rice is still slightly inadequate, but for the general public, this product far beyond expectations.

Li Yu: I understand your logic is that Millet was founded two years ago is actually to go a cost-effective route, then at the beginning of last year you found that to continue the high cost of the route, you have to put this bit deep into the thousand Yuan machine on the road down, so as not to leave behind the opponents, but also do not leave their own bridges, It's actually a defensive style.

Lei: I think our main business is definitely millet brand, millet brand will continue to adhere to the global line of the best supplier of things, adhere to high-performance and cost-effective, no matter how large the crowd of enthusiasts, I think I have to do the first Millet brand well. Second, do red rice, we insist that high experience and high cost performance, you enough, can use, we emphasize is high experience. Red Rice This brand is mainly facing the public users, so in this phone design when we http://www.aliyun.com/zixun/aggregation/9255.html with millet "> design concept is quite large."

In the small rice, we joked inside, we choose suppliers to buy only expensive, do not buy the right, basically choose the best in the world. When making this phone, I told them that whatever you choose, you choose something different and feel it. There is a lot of disclosure that the phone does not seem to be a whole-day nuclear (transliteration), the most direct benefit of the whole day is that the screen is all black, the touch screen and reality screen connected. This is the differentiated positioning of two brands.

Li Yu: Decided to do thousand Yuan machine when have been the stimulation of those opponents, such as last May, some of your opponents clamoring to do the thousand-yuan machine, you are not subjected to such a number of stimuli?

Lei: I think it does, I think with last April to July some colleagues said that our mobile phone profiteering, because the mobile phone using world-class supplier of devices with the use of domestic device gap is very large, so we want to do a line of domestic and Taiwan's front-line supplier of the quality of things to do a product out. I do is 799, if who has the ability to according to the size of millet and suppliers to do that quality, can do 799 I very much admire, I believe that 799 early last year by the individual peer vilified.

Li Yu: You will not scruple to the Millet brand, including its mainstream users of some harm, including in the later marketing, how to avoid some of these risks?

Lei: This is also a concern of many peers, commentators, and analysts after the red Rice release. In fact, my idea is very simple, as long as a good product, there will be a brand, there will be a reputation. This is not a good product, anyway, the last version of this product P3 out, I think far beyond my own expectations. So, as long as a good product will certainly have a brand, in fact, the most important thing is the Internet companies are products. Maybe we go to think, this millet brand pulled down, maybe they say all quite right, but I think the reason is very simple, red rice is a good product, it can enhance the Millet brand, if it is not, it must be the brand screwed up.