Lei a system for himself.

Source: Internet
Author: User
Keywords Lei we this
Tags .mall advertise beginning business can make change company consumers

From the beginning of Jinshan to the end of millet, from the juvenile to a late bloomer, from Zhu Xi to Wang Yangming, lei to himself to brush an operating system.

December 16, 2009, on a snowy night, opposite the Beijing Yanshan Hotel, the Lounge café. In hindsight, it was the eve of a gloomy it old man turning into a upstart.

That night lei shout friend drink, Bi Sheng, Li Vanchang, Lee Colling Jinshan Kibaki and friends in the column. That night lei in the mood of sadness, frustration and contradictions, while sobbing unceasingly, one bottle after another bottle of beer irrigation. A group of people drank more and more. 11:30, Lei to say, today is his 40 birthday. Bi Sheng recalls that the keynote of the conversation was a reflection: "(Lei) about his model life, is not wrong?" It is wrong to reflect on one's career, from the philosophy of leadership to the philosophy of doing things. ”

The party is nearing the end, everyone said 40 years old, summed up. Lei left a sentence: "To homeopathy, do not move against the trend." ”

Everyone in the Double Elm Contemporary Mall's fork, separate taxi home.

This year, has retired from Jinshan Lei found his "potential": mobile internet. He saw the smartphone as a huge opportunity.

Lei was an angel investor, initially wanted to cast Zang-Zang only a junior high school education, with the Craftsman spirit, low-key and paranoid, the one-hand created by the charm of the family of mobile phones in a large number of domestic fans. The two had frequent contacts, and the relationship was unprecedented in 2010.

Millet co-founder Chuan said that year lei and Zang each other is sincere relative, Zang to do the experience of mobile phone, Lei is the software, the Internet and the rules of the operation of the company all teach Zang, and even once willing to the charm of all assets.

"The investor of the demon, he was very enthusiastic at first, he appreciates Zang, like love, you can only see the advantage when you appreciate." Zang has great advantages and great drawbacks. But a business needs you to be particularly strong and others to be weak. ”

Chuan to "people" reporter recalled he had advised Lei cautious, "I said you can manage it?" He said it was his fate to vote. (The investment Charm) is basically his family, I said I oppose, he said no loss, I said that will not lose and waste opportunities are two concepts. ”

In Chuan's view, the reason Lei finally did not invest in the Charm clan is: The two people's view of talent there is a huge difference.

The core is two things: lei to Zang said, the charm of a senior executive software hardware is very strong, but a penny shares are not, it is easy to be dug away, Huang's answer to this shocked Ray, "he was dug out of my own capable"; Lei spent months convincing zang from windows Mobile phone system to the Android mobile phone system, and the Google China Academy of Engineering deputy Dean Lin introduced to him, hope Yellow can be divided into 5% shares to Lin, to attract Lin to join, Zang disagree.

Debut in the 22, Lei has long been renowned, but the real impact of the phenomenon began here, he decided to do it himself.

The ancestors of the rivers

Zhou in 1995 to meet Lei, then weeks after graduating from graduate, founder to do programmers, Ray has been in Beijing Jinshan.

"At the time, Lei was a legend to me," said the man. Zhou to "people" reporter recalls, when Beijing ran the yellow side of the street, Zhou every day to squeeze 3 hours bus to work, and Lei then had opened a white Santana, "like today to open a cayenne." ”

Speaking, an awards ceremony was held outside the 360 headquarters building, and a search engineer was rewarded with a Cayenne for his excellent work.

Zhou defined the interaction with Lei as "a long look up". "When the computer is very high-end industry, he also belongs to the people in the Dragon and Phoenix, and Young, and Jinshan such a platform, the inner pride must have." ”

"In our people, he debut, perhaps Ding Lei, Ma Ma have just joined the work, maybe Chen still in school, I have just graduated to work." By worldly standards, he had gained social recognition earlier. To tell the truth, from the lake seniority, he is higher than us, he should be able to catch up with the generation of Baijun, and Yang, and (then) Zhongguancun, these people are the same, we internet this dial people can only count second. "Zhou said.

In that year's Zhongguancun, Lei and Zhou 祎 talk about the future of various possibilities, even put forward the idea of selling water, selling lunch box. He said, if you want to sell water, please Andy Lau to do the spokesperson, this water is called ' indifferent water '. If you're going to sell lunch boxes, how can you do differently--everyone looks down and think it's a business--but he can be very logical about that. Zhou smiled and recalled.

Lei is good at summarizing 123, speaking decisively and persuasively. "When he spoke to you, he was very sincere and very convinced that every word was in order, like Newton's Law, which is called the" distortion field of reality, "very convincing. You will be affected by his infection, what he said, the prospects are very grand. ”

Very early, lei in marketing skills let Zhou feel surprised, Jinshan in 1998 "Kingsoft Ⅲ" starting ceremony occasion singer Snow and zero band open an open-air concert, arouse the enthusiasm of users and dealers, as well as in 1999 launched the "Red Genuine Storm", 3 months promotional period, Lei will jinshan two sets of software from 168 yuan down to 28 yuan, the final sales breakthrough 1.1 million sets, the Chinese genuine software sales history record. "In the absence of the Internet, he already knows how to launch users." I was completely ignorant of this aspect. ”

Lei

Diligent and overly trusting

A general understanding in the industry is: on diligence, no one can lei its right. Zhou is famous for his diligence in the Internet world, but he thinks he is inferior to lei. Lei's subordinates and friends recognized his exuberant energy and believed that there was a natural ingredient-he could work all night long and sleep for four or five hours.

Chuan is one of Millet's 8 partners and is also a friend of 10 years with the Thunder Army. He began teaching Lei skiing since 2004, and found that many of his colleagues who did not know him were grateful. "said Ray always feel the Spring Festival, 11 put 7 days leave too waste of time, I have 3 days of vacation, 4 days after the strategic seminar." Then I dragged him around the world to ski, not seven or eight days back. Everyone will be able to complete the Spring Festival at home. ”

"People" reporter interviewed everyone admitted that Lei work meticulous, attention to detail, the pursuit of perfection. Fengxin that Jinshan period of lei diligence, and excessive trust diligence. This means that he worked hard in small detail, but lost his grasp of the trend. Fengxin remembers Lei once personally packed his two messy desks and left a signature note. "I told you that I did it for you." You'll think about it. ”

Lei Friend, former marketing director of Baidu Bi Sheng to "people" reporter described the first time to see Lei impression: "Spotless." He noticed that Lei would whisk the remaining soot scattered on the table to the ashtray after pulling out a Zhongnanhai cigarette.

However, 15 years down, Lei deep and extensive business talent, endless toil fatigue, constantly reflect on the formation of self-control, pro-Pro model effect ...

(left) "model workers" lei Juvenile, but late bloomer (right) 2013, Lei elected the NPC deputies, he hopes to promote the "Company law" adjustment

"Suddenly one day I want to know that I'm a pig."

"Lei really changed the change is that he left Jinshan, go out to do investment." Before that, you could say that Lei didn't know much about the internet, and after that, Lei became an internet expert. Zhou said, the past Lei by Jinshan baggage stall. "I think he left Jinshan, perhaps very depressed, perhaps not too happy, but this setback did not knock him down, but it is to give him a chance to jump back to view their own." Once the ' Tao ' of the Internet is understood, the ' lei ' that have accumulated over the past years will soon play a role. ”

One day in 2008, Lei to find Chuan ski, two people sitting in the gap between the cable car chat. In just a few months, Chuan found that the pattern of lei had changed, and the vision was broadened from "looking at things with a microscope" to "looking at things with binoculars," and I told him that your level improved by an order of magnitude. He said he had always said to look up the road, thinking that he looked up the road, but in fact, or bow to the director, his thinking is based on Jinshan. ”

"Jinshan is a very strong management company, he command, said to east all the east." You have the idea, think that should go west, have the opinion to reserve first, dry again. "Chuan said," The investment is exactly what you look at others do, the so-called ' help does not mess up, the position is not over. ' I think he's more tolerant of other people's ideas than he is when he's a VC. ”

Lee Colling, CEO of the Gathering era, said: "He used to be hands on (pro) do things, now not so hands on." Make investment, have to put down, slowly know, originally can put down. ”

Lei put down not only things, but also a sense of their own. Fengxin remember Lei in Jinshan have a small habit of tearing paper-find a piece of paper, torn to tear, until the smallest-his hand to keep things to deal with. "Lei glove, no matter how polite he is, you can feel at any time that he wants to achieve the purpose of the day, especially if, for this reason, you can see that he is not relaxing every minute." Now, when there is something in the middle that has nothing to do with something, he can get into it and enjoy it for a while. For example, when he was speaking on stage at the Millet conference, he was suddenly relaxed and he was able to stop himself now. ”

Lei told Chuan, he suddenly one day to understand that he is a pig, everything is smooth.

The Homeopathy

Zhou carefully studied the business model of millet, claiming to be the first person to fathom its secret outside Lei. He used 8 words to evaluate the achievements of millet: No opponents, a ride of the dust. ”

He defines the pattern of millet: Internet hardware. The traditional handset manufacturer sells the handset to sell the hardware to the customer, after the sale is finished, then the relationship is the repair link. Millet selling mobile phones, hardware is no longer an isolated business, buyers are both customers and users, after selling their relationship has just begun, millet can rely on content and services to attract users to continue to spend. Moreover, the millet E-commerce as the main sales channels, save channel costs, the main cost performance, with MIUI delicate software interface, so that users get comparable to the iphone user experience, using social Network marketing, to achieve far beyond the transmission effect of the line.

These points are almost unthinkable for traditional handset makers. 3 years ago, Zhou once wanted to find a manufacturer together to stop Millet, visited a circle down just found that do not-when he said after the mouth foam cross the millet mode, we will only very puzzled to look at him, let him feel very silly. "Most of the [handset makers] are too successful, living in the past and unwilling to acknowledge the trend." A mobile phone would have earned 1000 yuan, this 1000 yuan to be divided into channels, to retail, you tell me that selling hardware does not make money, where you download a software a piece of money, rely on this to make money, there is no mistake? ”

"From the Palace" is Zhou recently a favorite word, he used this metaphor to describe the traditional mobile phone manufacturers to the Internet transformation of the difficult and painful. "When you're billions of a year and billions of dollars come from this area, so you can give up all the money you have to sell your mobile phone (hardware) today?" You may lose the future. Let go, you may die. Do you know what the difference is between the palace itself and the People's Palace? Is the palace is over, the knife in the hands of the problem. ”

Zhou use "Look down, see not clear, do not understand, see" Summary of traditional mobile phone manufacturers in the eyes of millet-3 years ago, millet and other mobile phone manufacturers, the distance between the growing, now the former dust rolling, the latter difficult to match.

Internet companies are stuck in their own business battles and cannot be pulled out. Traditional hardware companies do not have internet genes. Millet in the combination of the two see a very large space. "Lei in Jinshan period, he just based on the past to see now, the so-called ' past ' is summed up how Microsoft success, he invested in the Internet, the good, but also not be proven to be particularly far-sighted. But the millet thing, I think he really stood more than we (this generation of internet entrepreneurs) are taller than all of us to see farther. "Zhou said.

Institutional confidence

In the eyes of those who have been with him for many years, Lei is humble, amiable and sensitive, eager to be respected and admired.

Xingdong feel, lei mind is very heavy, some careless move also can hurt him. 2000, there was a Thunder army to find Xingdong, is on the side of an investor's emergency call, knockout waited half an hour. This incident lei for more than 10 years. "Every time a drink, he drank to a certain extent, must say this, at least told me 5 times." Every time I say, well lei, this thing said here forget it, I was wrong, but you see he can not forget. ”

Zhou recalls, two people in the 1990 's acquaintance, once sits in Lei's car chats. Zhou said that Ray did "Pangu component" is not good, lei a little angry, performance as silent, looking out of the window began to smoke, the scene is very embarrassing. "Then I learned that Pangu was his first Waterloo, and I criticized him for it, and he would be very upset." ”

Lei is too concerned about what others have said about him. The more you care, the more you should portray yourself as taller and more tired. The only thing I am better than him is that I have a thicker skin than him, and I am not too afraid of others to scold me, or scold me, passed, even. ”

Zhou explained that, Lei first in Zhongguancun debut, by Liu and other zhongguancun first generation of entrepreneurs, the pursuit of not only the cause of success, people in the world also try to become role models.

During the Golden Hill period, Lei asked subordinates to wear a suit from Monday to Thursday. This is largely in line with rival Microsoft. He wants to learn the strengths of his opponents. "He is very particular about temperament," said Shang, a technical assistant to the former president of Jinshan. Outside people say we, Jinshan is a two or three flow company, but there is a first-class temperament. Yang Jinyu, who was assistant to the president of Jinshan, said that before a product launch, Lei criticized 3 of his employees for not dressing properly and ordered them to go to a department store to buy a suit. He says there are only two colors to choose from: Blue, black. You look at you and wear purple. ”

Today, 3 years of continuous success of millet to the original prim people to stretch again, Lei began to wear more casual clothes, also no longer require uniform dress. "Now Millet and the original Jinshan than, millet more self-confidence." More and more confident in the system, today I believe I am right. Shang said, "Jinshan has not been to the city, nor to the industry to prove how much we can make money." What makes you think you're right? Maybe Jinshan is wrong, we are because of Toucay. But to millet, it does not feel that this is soil. ”

(Intern Li Tianpo Yu Jiawei Wu Dream contributed to this article)

Lei = L

On centralization of products

You believe I'm a very fine person.

P: It is said that the millet interior is "personnel relaxation, product centralization", a lot of product decision-making to you. What does it mean?

L: Yes. In the packaging, products, for example, font, size, how the size of the pendulum. I've seen all these details, including every picture I send out on the millet Weibo. This ensures that all the things go out of millet is consistent, maintain a very high quality, just like if I run a magazine, inside every picture I have seen, each layout, font, there are no typos, punctuation right, basic have seen. It seems that there is something wrong with your handwriting, slightly smaller.

P: deliberately small.

L: After the small, will make reading (obstacle), will make reading very tired.

P: But it will look more exquisite, more beautiful and more good-looking.

L: Fine and beautiful and small size does not matter. Also, your line spacing must be wide.

P: Let's not dwell on this.

L:ok, you certainly have your choice, I have my choice, if this product is I do, it must follow this standard to go. After all these details are required, you have to simplify everything, and you have to do as little as possible, because only if you do less things, you can do things well, so millet is extremely stressed focus.

I can give you a simple example. I used to do press conferences, I caught the details of what it is, such as a treat, how can I guarantee every press conference, first, on time, second, the field full. Do you want me to unfold and tell you how to do that?

P: Say what you're most proud of.

L: The first is that you take 4 times to invite a person, for example, you tell him one months ahead of time, when we open the Conference, you remind him a week ahead of time, and then you are a day ahead, you have to cellphone with him again (telephone) confirmation, an hour earlier to send a message, he went out. Do these, does not mean that this person can come, we are more emphasis on the spot, this will be done after, for example, you are responsible for inviting 20 people, on-site meetings, these 20 people to how many, 19, why that did not arrive. It is because you have a visitor who has not arrived, you may be there to explain to me half an hour, this person why did not arrive.

After this will be over, you will definitely call to complain about him, why don't you? Well, the next time you ask him, either he says I'm not coming or he promises, he must come on the dot. We have a spot, direct assessment please to rate, this is the first stroke ruthless. The second recruit, please 100 people, put 80 stool, later people have no position, is not full field.

P: Intentional.

L: Intentional, so you have to be punctual, yes, you believe I am a very fine person to do things? OK, do a press conference to get tired of himself, this dry millet, these things all quit, all cut off. Because I found out that one of the most important things was not done, we spent so much money to bring our guests in, but we didn't really talk to them about what was going on in our conference. You see the general press conference, the reporters are outside smoking, a lot of reporters, get the press release after listening to the basic are withdrawn, no one really sit there to listen.

P: Well, this kind of press conference model does have a high cost and low yield.

L: Well, what is the cost, every reporter, we all the costs, you want to rent the venue, you have to booth, all of your cost spread to head up, may not make a bad 2000 dollars. Serious you this will probably only say 15 minutes, 20 minutes. Speech, not sleeping a day earlier, spend five or six hours to finish, this is the traditional press conference, arrange the leadership speech, arrange what sand painting, violin, art, what a mess, finally find a few walk show, yes, beautiful clothes show, still quite lively, enjoyable, but no value. I do millet, I told them focus, Millet's conference as long as do a good job, write the speech, that is, the site's ppt to write well. Do you know how long it will take us to write the script?

We will have a core team of four or five people, there will be forty or fifty people to participate in the general will write one months to 1.5 months, I will spend four or five hours a day, will generally change more than 100 times, each request is a poster level. After writing the manuscript, to scrutinize every 5 minutes audience will have applause, every 10 minutes listeners will not be tired, we should be inserted short film or insert the jokes, or insert pictures, how to mobilize the atmosphere, how to ensure that the Conference 1.5 hours to end. I am a person from the beginning of the end, to ensure that 1.5 hours inside, can make you feel no urine point.

So treat those who love not to forget, unimportant, important is how many people, you can impress him, let him really think you this thing good. Of course in the end you may say, lei do not look good, this is the ability problem, not attitude, but you need to know that my font size may be changed 100 times, left to move, right to move, on the move, take a ruler again quantity, are done. (referring to the Millet TV poster on the office whiteboard) How long do you think you'll be able to finish the job? Let's say we put a poster in the elevator.

P: Find a beautiful weave, one afternoon.

L: You speak very well in the afternoon. We look for 10 people, first do 100 sets of options, and then select 10 Options, and then all printed out after a row, I look at one weeks after the election of two, two again to more than 10, and then finished, repair the map, after the completion of two weeks, there are some problems, and then change again, look a week, and then put, at least for 1.5 months.

(refers to the wall of the Millet TV poster) This is the middle manuscript, not the final, this manuscript still has a problem.

P: Why not be a designer that you admire, and he spends an afternoon doing it.

L: I tell you, we have a large number of great designers here, I think millet is very important to design. There are 2 of US 8 partners, one is Li Vanchang, with me for more than 10 years of design, and Liu De, Liu De is ACCD (Art Center Eton's design) graduate, the whole of China ACCD graduated from a few people. But I think there are no great people in the world, only very serious perfectionists.

Let me give you another example, the same press conference, I was prepared to be serious enough, and then when I saw what jobs did, I found I was crazy. Jobs would have rented the venue for two weeks--we had no money, we had to rent it for two days--two weeks of rehearsal, and none of us did that.

Why do I cite this example (Millet TV poster), because when the boss see me say, you advertise very well, often advertise, I said we basically do not advertise, he said the elevator ads change every day, only you left me an impression. It shows that our pay is rewarded.

On the thinking of Internet

Every day is lei, you don't bother, I'm tired

P: The concept of "internet thinking" is very popular recently. I checked the Baidu index, the word is starting from November 2013 higher, to today many traditional enterprises are talking, how do you understand this phenomenon?

L: Strictly speaking, we started talking about Internet ideas in the 2008. I wrote a blog in 2008, "arming myself with the Internet," and again in 2012.

The so-called "millet mode" is the use of Internet thinking armed traditional consumer electronics. I think the internet is a kind of methodology, is a kind of thought, I speak more in the whole industry, also speak relatively early. The word "Internet thought" has been examined by some of them, saying it was first used by Robin Li in 2002.

Millet may be the embodiment of the most vividly the internet thinking of a business, its performance and growth to persuade a lot of entrepreneurs and entrepreneurs, you say 10,000 times is better to do, we have done it in the eyes of everyone. And, for example, Baidu is very successful, Ali very successful, Tencent is also very successful, they are 44 years of enterprise, sometimes the history is too long, you do not necessarily remember how it did, millet in your under the nose of two years of time, in front of you did, so there is a typical meaning. I think this word is of great positive significance to society as a whole, because it helps the whole society to improve its competitiveness.

P: What's the tipping point?

L: I think it's related to the circle of friends, mainly to share too much in the micro-letter. Not only I speak, there is Robin Li, there is MA, several people talk about the content in the circle of friends are sharing a very high density. One of the media peers criticized us for saying that he had made a bet and he said that if he had no "horse (Cloud) Success" In his circle, he would be willing to pay for everyone and share it every day. Sharing every day, sharing every day, is the business of those companies.

P: Is that a spontaneous behavior, or is it intentional design by millet?

L: To be honest, we recently especially want to make a summary of the various aspects of the internet thinking to do a big sum, the result of my year after the discovery, slow, our work is lagging. At the time of the fire, we did not realize that we should sum it up, (later) I told our marketing department, you put all kinds of speeches to the finishing, summary, help you comb, the carding work is not finished, the word is outdated.

P: The word also caused some people's bad feelings.

L: I think today's internet communication is like this, some people hold, hold over will be someone to smash, this is normal transmission, right? Because everyone is talking about a more fresh topic, reverse thinking, anything it has pros and cons, you specialize in cheating, it becomes a problem.

P: Huang Taigi's pancake fruit and carving beef brisket all said that they have practiced the internet thinking, how do you think?

L:ok, these two examples, because I did not go to eat, I do not understand, I said I have eaten, I often cite the example is the seabed fishing, seabed fishing done very well. You have to pay attention to ah, in fact, there is a very painful millet problem, word-of-mouth originated from hyper-expectations. If a company is overly marketed, the user's expectations become very high, and it becomes more difficult to exceed the user's expectation value. As you just talked about these very popular companies, if the user's expectations are very high, go to the scene may be waiting for disappointment, I used to cite the example of the Dubai sailing hotel, known as the best hotels in the world, you are very disappointed after the end.

When you go to the bottom of the sea, you rarely see the bottom of any marketing, but also in a very broken place, your expectations have been lowered, and as soon as you go in, the rest are more than expected.

P: Yes.

L: Yes, so the core of the super expectations is to control expectations, so in the first half of the millet, Lei is incognito, no one knows we are doing this thing, you see a miui, but do not know what people are doing.

Why are we doing this? The core of this is the desire to control expectations. But after millet too fire, control the expected effect is not good enough. To tell the truth, from the whole design of the pattern of millet, I hope that millet is not a so red today to be purple this state, I feel bad, to keep a little. But still, see we are over marketing, criticized over marketing, but these reports, most of them are not we do, such as yesterday (February 18) Guo Secretary sent a red Rice lien, because red rice with a lot of Taiwanese products, I read from the news. Well, this story is very hot, you put everything together, such as Yu-Liang to my place to sit, I casually talked to him, examples of Internet thinking how to do real estate, it became a millet to do real estate, not on fire, on the daily headlines.

Then, the Prime Minister made a symposium, inviting 4 entrepreneurs and 6 economists to discuss government work reports and macroeconomic issues. Well, you say so many people go, the prime minister said one, millet change rice, and become the headline, that influence is extremely. The conclusion is that Millet is really over marketing, I think millet over marketing. For example, I do the Beijing Municipal People's Congress, a lot of reporters about the interview, I all refused, they say why, I said you open the newspaper, every day is lei, you don't bother, I am tired, I am tired. If I'm on the NPC, say some more shocking thunder, my goodness, it's the headline, can you understand how I feel? I just don't want to be interviewed. In fact, millet today to do is to accept some, try not to create any topic, because our topic has been.

What is the reason? Because we always want to be more than expected, yes, but the user to our expectations more and more high, we can no longer exceed expectations, this is our problem. I just said, if you are occasionally to the international trade, went to have a pancake fruit shop, said international trade and pancake fruit sell, you certainly exceed expectations. If you are attracted to the, but also holding a high dream, after eating to find so much, you feel less than expected. You are very difficult to make a product very perfect, we have to admit that this is a start-up company, the ability of two or three years, it will be able to drive the United States, left hand press apple, right hand press Samsung, how possible, this unscientific.

P: I've heard a saying that you have a private ambition to make millet a 400 billion dollar company, alongside Samsung.

L: First, I certainly didn't say it, and secondly, I wouldn't say that. When I do millet, the biggest ambition is to do a ten billions company, is 10 billion U.S. dollars of companies, I have done. For me, millet the second goal is to have the opportunity to run a world-class technology company, this is my real goal. By market capitalisation to measure the success and failure of millet, I think this stage I have passed, originally I made a pile of 1 billion U.S. dollars company, today I said I shot, gotta get a 10 billion of it. From today's market reaction, I think that 10 billion of millet should be a certainty, only more, not less, so I basically do not have this goal.

Talk about Zang

That's his opinion.

P: It can be foreseen that the 2014 millet and competition will be more competitive, including Millet slogan is "Born for a Fever", Huawei played "for the Fever and health" slogan. What do you think of head-to-head competition?

L: Huawei Glory or other brands, they are playing to learn the flag of millet, I think this is the contribution of millet to society, Millet brought alive the entire industry, so that consumers can buy more good and cheap mobile phones.

And the industry a year to sell more than 400 million mobile phones, millet only sell 40 million a year, if the world's people want to buy millet mobile phones, it is estimated that still can't buy, so we eagerly hope that the entire industry can launch more good and cheap mobile phones. The only request is that we want to learn millet, don't scold millet, yes, and this is a rare criticism of Huawei, Huawei said they have the spot, and finally you look at them, yes, also by everybody scold miserably, because their capacity than we still poor.

Anyway, I was the first public criticism of Huawei, we can not ignorant conscience, the whole industrial products just began to climb, we all have the capacity of pressure, it is not to attack millet to say some do not conform to industry rules, especially Huawei such a leading enterprise.

P: The recent zang of the Charm clan, rumors May and Gree Mingzhu together to intercept millet, how do you think?

L: I think it's very good, very good. I think this industry is very big, can have a variety of companies exist, because there are 400 million of the size of a year, I think Millet can not eat a single, impossible. So, it is the market of the plate enough to accommodate a variety of enterprises exist, I think consumers have more choices for consumers is good.

P: Before Zang came out, he had a lot of accusations about you and his past in the inner forum, but you never responded positively?

L: Yes. I think Zang is a very successful people in our Chinese society, and it is worthy of our whole society to look at it with a broader mind and a caring eye. When I first met him, I still thought he was great, junior high school, education level is not high, and from Cook, can do such a career. Maybe he's doing things that if you're going to get a good education and have a lot of resources, you probably don't think he's doing much better. But you add these few, I think is quite inspirational, I think this is his strength. But I think he has his limitations. Last September, he used insulting words, and we tried to respond, then he called my friend to intercede, and then he deleted all the things he had scolded me for. So, in my point of view, I can't evaluate zang, can you understand?

He scolded us a lot of content on the Internet, I actually just ask one, I just want to say one, that is his opinion.

P: Including that you steal the charm of the business secrets, are opinion?

L: No, that's because we didn't respond, can you understand? In the absence of a response, the public may think that two views, the first of which will be felt, because you have no reason; Anyway, I haven't responded to that in the last few years, when I tried to respond in September, he got a few friends.

P: He knew you were going to respond?

L: I think the circle is very small. We follow his words out of the first article, called "Zang in the end taught Lei what", you want me to debut than he early so many years, right, we asked a question: Zang What exactly teach? And you think about it, I was with him in the past, or a few months of dating, chatted a few times, I have with him a message, mail, a series of things.

P: Is it something to announce?

L: Yes. We (last) September were really prepared to respond and talk for a whole day, he said the words too harsh, yes, too harsh. And he also scolded our users. We meet the pain that is, pester you, scold you, insult you, good, you respond, is helping him markting (marketing), you do not respond, you are very uncomfortable. Today's Internet communication is not all in this way mainly, is it, including Zhou 祎 come up to scold you first, scold you have to respond, an interaction, it is hot. Zhou's ability is scold to you cannot but reply, the other we have not responded, all scold me to endure. Everyone on the internet is calling me names, right, which one do you think we've responded to? We have endured even the demon race. I told them that when I said I was in this business, how did I not scold? Is the abuse of internet marketing? Right.

OK, I don't know what other people's moral standards are like anyway, I didn't do that. Once a lot of our fans do not understand us and the family of enmity, I said, I said, "Adversity, road horse horsepower", I said Lei's reputation is not this day, not zang a person out (the final decision).

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