Lei action is constantly planning the biosphere

Abstract: Millet recent movement constantly. First Lei big stake in the video site Youku Potato and Archie Art, then the Millet Jinshan Union to the century interconnection investment 220 million U.S. dollars, then the millet combined with Beijing East 40 million U.S. dollars to invest in the United States wearable equipment company MISFI

Millet has been acting constantly.

First lei a big stake in the video site Youku Potato and Archie art, then the golden Millet combined to the century interconnection investment 220 million U.S. dollars, then the millet combined with Beijing East 40 million U.S. dollars to invest in the United States wearable equipment company Misfit ... Wide range of investment, can be dazzling described.

Millet by virtue of Lei's "Seven Words tactic"-focus on the ultimate reputation fast and as a "tuyere on the Pig" successful Take-off. But now that Millet is not just focusing on smartphone business, Lei is plotting a more imaginative biosphere.

In the mobile field, Millet has three carriages: mobile phone, rice chat and miui, although millet because of MIUI started, but the mobile phone is undoubtedly the key to promote Word-of-mouth and sales. According to IDG data, Millet has surpassed Lenovo and LG, becoming the world's third-largest smartphone maker after Samsung and Apple.

For more than four years, the Millet model from being challenged to the recognition of learning, which for Lei is both happy and sad. Happy is that the pattern of millet has finally been recognized, SAD is that the industry chain to perfect competitors such as Huawei and other companies into the Bureau, has made millet on the smartphone on the superiority of the lower. And with the increasingly saturated domestic smartphone market, the millet mobile phone in front of the road has become increasingly narrow.

In the 2014, Millet suffered the most criticism for four years. First millet on the Qualcomm chip model of the disclosure of the type of oolong, and then deep and Huawei's saliva war detonated "point glue door", and then because of the price crisis with the charm of the family launched a micro-Bo scold war. In addition, Apple executives denounced the plagiarism of millet, millet also encounter privacy door in Singapore and Taiwan encounter supervision.

Explore a broader road to become a lei in front of a "timed grab answer." And Lei actually early prepared, he is taking millet from a small ecological to a greater ecological.

Lei recently said that the future of millet will focus on three points: continue to focus on mobile internet, into the home Internet, focus on cloud computing and large data. It is not difficult to see that millet in the layout of home internet ambitions. Lei also pointed out that the future of millet will only do three products: mobile phone and pad, Internet TV and boxes, routers. These are with millet into the home Internet related products.

"Millet has always been an internet company, hardware is only part of the development, Millet Triathlon is: hardware, software and internet services." This is unchanged. "Millet public relations manager Li Lei to" excellence "reporter said, now the millet is not in transition, but with the deepening of these several directions, found another tuyere, this is home Internet.

Li Lei, for example, you can use a mobile phone remote home router to download a movie, home can be viewed directly through the Internet TV, all this realizes the mobile phone and people's deep interaction, immediately make life very convenient.

Everyone has been speculating about who will become the fourth-largest internet company, outside of Bat (Baidu, Alibaba, Tencent), and now the 40 billion-dollar value of millet has become a hot-spot for media speculation. For future valuations, Millet said, to do their own first, the market value will increase.

And for investment direction, Li Lei said, the investment logic of millet is still in accordance with the needs of ecological chain development, the direction of investment is mainly focused on e-commerce and mobile internet. Lei once said that Millet will invest in the future of about 50 companies, and help them become 50 millet.

The Lei layout is clearly visible. Now, find another outlet of millet, is waiting for the wind to come.