Lei and Mingzhu set 1 billion "bets."

CCTV China Economic annual character awards ceremony known as "China's economic Oscar" and "economic vane," said this year again elected 10 economic figures of the year, but that night, "1 billion of the Rio" let the same from Zhuhai, the founder and CEO of Lei and Gree Electronics chairman and President Mingzhu robbed other winners of the limelight.

Lei and Mingzhu set "gamble", if the turnover of millet within 5 years defeated Gree, Mingzhu lost to Lei 1 billion yuan, on the contrary, Lei lost 1 billion yuan. An internet company that was born only three years ago, one is a traditional industrial enterprise with 23 years history, one is the mobile phone prince, one is the air conditioner rose, this "gamble" is regarded as the two kinds of models of the new economy and the traditional economy, who can earn more and go farther after five years? All this has aroused wide concern and heated discussion.

Scene restore both sides confrontation conflicting

Reporter learned that at that time in the awards scene, Gunpowder full, Mingzhu shelled millet "heavy marketing light after-sale" business model, that millet is relying on price competition, and gree do not rely on the price, rely on technology. Millet too pay attention to marketing, poor after-sales service, and gree after-sales service ability. She thinks the development of millet in recent years is good, but it is not conclusive whether it can sustain growth.

Immediately, Lei explained the so-called "millet mode": Millet's profit model is the most important is light assets, first, it has no factory, so it can use the world's best factories. Second, it has no channels, no retail stores, so it can use the Internet's electric dealer direct sales model. There is no channel cost, no store cost, no sales cost, more efficient. 3rd, and more importantly, because there is no factory, because there is no retail store, it can focus on product development, in the communication with the user. So, millet 4,000 employees, 2500 people in the communication with the user of things, 1400 people doing research and development. So, it focuses its energy on product development and User Service.

Lei that the use of the Internet gene to do consumer electronics again the era has begun, he talked about the advantages of millet is, first, it is the most close to the user group, a great emphasis on user experience and Word-of-mouth. Second, because it is light mode, so it grows fast. The third, not because it is light mode, "in fact we have 2500 of people's service team, 1300 people 7 times 24 hours of call service, such a service we have a great effort." ”

Lei claimed that the millet model can defeat Gree mode, it depends on the next five years. "Within five years, if our turnover beats Gree, Mingzhu will always lose me a dollar." "and outspoken Mingzhu, quickly take and further will fight fire big," First, I tell you impossible, second, to bet is not 100 million, I bet you 1 billion. Because we have a 23-year base, we have the ability to innovate and develop science and technology, and we keep the traditional patterns in the past. ”

Mingzhu continue to bombard: "I think the mobile phone this consumer goods and our home appliances have a lot of different, such as mobile phone caught in the hand, I use six months on the bad, it is your problem, you get hands, may throw, fell, so their own responsibility, and manufacturers irresponsible." Like, millet TV is broken, take to repair, I earn your maintenance fee, Gree is six years of free service, you dare to do six years of free service? If millet like you only catch marketing, no one buys your air-conditioner. ”

Any development of an enterprise, she says, should take into account not simply individual development, or the profit sought within 35 years, or the change in data. A business in the development process, really need to consider the rapid growth, more than 10 billion last year, more than 30 billion this year, this growth is indeed shocking. "But I feel a flourish underneath, where is the root?" Perhaps three years after the green leaves, can be permanent, or to cause thinking. ”

The "Prince of mobile phone" drive from the fast-growing momentum

Single from the size of the enterprise, millet last year's 12.6 billion revenue just over the gree revenue of One-tenth, millet this year's estimated revenue of 30 billion, and gree 120 billion or there is a big gap. But Millet's daring to challenge Gree lies in its rapid growth momentum.

As a typical representative of Internet enterprises, millet and gree business philosophy "very different", Lei convinced that the sale of the king, Millet mobile phone is relying on "rice noodle Economics", just 3 years, starting from 0, millet company from the earliest one months to produce 10,000 mobile phones, one monthly production more than 3 million units, The value of more than $10 billion trillion has become the fastest growing company in global business history. Lei previously also revealed that the millet revenue this year has a very large potential breakthrough of 30 billion, the growth rate of 140%, next year's revenue may be more than 50 billion.

At present, in addition to millet mobile phones, Millet also launched a TV, routing and other Millet products, these products are built into the millet system MIUI, Thunder military cross-platform highly collaborative to create a user trapped in the ecological, in this ecology, Millet products in the mutual cooperation will attract users to further purchase millet products, and millet is also through the hardware and software products, electrical channels, the community to create a huge span of the platform, these are considered to be the future development of millet potential.

"Air conditioner Rose" emboldened by the hard power of Gree

Mingzhu 1 Yuan "bet about" to upgrade to 1 billion of the emboldened, from the past development of gree history and future prospects. Gree is China's air-conditioning industry's only "world famous brand", independent brands are exported to more than 100 countries and regions around the world, the global user over 250 million, since the first time in 2005, "Air Conditioning world Champion", has been the world's first sales for eight consecutive years.

Gree over the past five years of earnings record, the performance growth is obvious, 2009, Gree Electrical appliances To achieve total operating income of 42.64 billion yuan, to achieve a net profit of 2.91 billion yuan, 2012 to achieve total operating income of 100.11 billion yuan, net profit of 7.38 billion yuan, 2013 years ago three quarter, the total operating income of 88.76 billion yuan, net profit of 7.58 billion yuan. For the annual performance of 2013, Gree did not give a forecast in the third quarterly, but in the September 24 this year's provisional shareholder meeting on the Gree to emphasize the company revenue of 120 billion yuan this year, tax net profit double billion business objectives unchanged.

For the next 5 years of operating income, Mingzhu in an interview earlier this year, said, "I think the billion is not the threshold, Chipa can represent Gree has developed to the present stage." The market is always there, I believe that gree in the next 5 years, the annual growth rate of 20 billion, can achieve 200 billion. ”

The onlookers said that it would end up as a joke.

NOP founder @ Liu Yan:

My good wish is to hope that 5 years later I will see two of the same revenue, the game is tied. Do not want to see on behalf of the Internet economy of millet high-speed growth at the same time, the representative of the traditional economy of gree low growth and even decline. The vision of the win is not dependent on the development model of the millet, but also on the internet economy of Gree's learning.

Run Rice Management Consulting Chairman @ Liu Run:

Lei, Mingzhu 1 billion, it's hard to bet who wins or loses. Because this is not the new model and the old model of the bet, but the new model and newer models of gambling; this is not lei and Mingzhu, but Lei and Ma's bet.

Financial magazine executive Editor @ Gang:

This year's Chinese economic figures revealed that many of the leading companies are more famous than themselves, but Mingzhu and Lei are not the same, they themselves and the company are also famous, which is the best endorsement and brand strengthening. Mingzhu's aggressive strategy, it is gree in the electronic era of the leap growth portrayal, Lei's surprise, the same is millet in the network era of legendary rise portrayal. Yining's lifetime achievement award is well deserved.

Home Appliance Industry Observer @ Liu Buzhong:

Aside from Gree, millet two enterprises regardless, standing in the national economic perspective, I believe that not many people would like to see gree surpassed by Millet. If Millet really surpassed Gree after five years, it would be the sorrow of the Chinese manufacturing industry and the real economy. Some people say that if Millet surpasses Gree 5 years later, China will have a financial crisis like the US in the 2008, and the economic base of China will be shaken. I make a simple prediction, the next 5 years (by 2018), Gree will do at least 180 billion yuan (estimated to be 1160.12 trillion yuan in 2013). This year, millet revenue up to 30 billion yuan, the next 5 years can do 180 billion yuan, I gave the judgment is not necessarily.

Industry economic commentator @ Hong Shibin:

Little Mirejun and Gree Mingzhu bet 1 billion: This morning after reading this news, feel a, they are again in the game of the whole Chinese people; feeling two, Ma Yun and Wang Gamble is their precedent (after one side said no dozen); feeling three, two people enterprise although do success, but not say what all is truth. To sum up: so feel both people's words like fart, put it all gone.

Independent Electric Business Analyst @ Li Chengdong V:

Mingzhu, Lei, Ma Yun and Wang, what do you think of those four people? Are hundreds of hundreds of billions of companies, four are spermatogonial, but Ma Yun is the most spermatogonial. Ma took the opportunity to pull the traditional line under the resources of the brand and Ali cooperation, but mingzhu not silly, I have goods and services resources, who have to find me to cooperate. Ma Yun is always right, no matter when, from what angle, you think Ma Yun said is extremely correct, but also without losing grace!

Flying Elephant NET President @ Flying Elephant Net Xiang:

Lei and Mingzhu bet, thought, why so boring? The media want you to fight, good news points, entrepreneurs you are fooled, play this gamble what is the meaning, and what technical content, conveyed what meaningful values? Really can take 1 billion, corporate capital is casually said, no board of directors? Ming put the improper really one said, no integrity can be said, why do we talk about this boring thing?

Editor of Business Value magazine Zhang Peng:

Internet tyranny of all kinds of the annual Economic figures stage, Gree Electric appliance chairman Mingzhu last year after Wang to bet on Ma Yun, to 1 billion bet lei Millet within 5 years of sales beyond Gree. Although the final estimate is "everyone is joking" as the end, but in order to promote the business community's understanding of the Internet, out of the old manufacturing thinking mode, I hope @ Lei play the Internet "tyranny of all kinds of disobedience" of the fine tradition.

Looking back at the last "bet" and this one witness

Interestingly, the "gamble" took place at CCTV's China Economic annual character Awards ceremony, a year ago at the same ceremony, the same winner of the Alibaba board chairman Ma Yun and Wanda chairman Wang, in the award site around the issue of electric business debate. Two people also for 10 years after the retail market share can be more than half set billion gambling.

At that time, Ma Yun's view is "electric chamber wins", he said that the electric dealer can not completely replace the retail industry, but will also "basically replace", today's e-commerce is not to replace who, not to eliminate who, but to build a more innovative, transparent, open, fair and equitable business environment, to support more young people grow and develop.

Wang does not think that the electricity dealer out, the traditional retail channel will certainly die. His retort is based on three viewpoints: first, the share of electricity quotient is still very small, the second is that the retail channel has the unique existence value, the third is the retailer will take measures to respond positively. All the new business models, he argues, must be a shock to the tradition. But the traditional industry life is the strongest, otherwise, business will not exist for more than 2000 years.

The "100 million Covenant" has been repeatedly mentioned over the past year and is considered a struggle between traditional channels and Internet channels. And in this year, Wang led Wanda all over the flowering, also into the cultural film and television industry, in Qingdao built Wanda Oriental Shadow all projects, Ma Yun "retired", but single-handedly dominated the establishment of the rookie network, a stake in the huge logistics capacity of Haier, 2013 "Double 11" sales breakthrough 35 billion yuan. But a few days ago, Wang also said, billion gambling about just a joke, and then forget, he and Ma Yun soon cooperation into the new mode of electric business. Then Wanda Electric Business Project "million sinks net" low-key on-line, Wang said, Wanda E-commerce example is to show that the entity enterprises can also enter the Internet, but also can do the electrical business.

This year's "1 Billion of the" protagonist became Lei and Mingzhu, but two people were elected to the annual Economic figures of the prize is precisely Wang and Ma Yun, the two of them became witnesses. And as the representative of the Internet, Ma Yun stood on behalf of the traditional industry Mingzhu side.

Ma Yun explains why he chose Mingzhu, in fact, Lei is very right, we will not only make, but also marketing, "but in my company, marketing is certainly not the best products, the best products are our employees, our employees have Internet ideas, our employees have the energy, there is a down-to-earth spirit, Enterprises will go longer and farther. Alibaba used to make every effort to change the view of the Internet, but in the next few years, we just want to help such as gree air-conditioning enterprises, for the traditional enterprises to inject new things, so that traditional enterprises have the idea of the Internet. The so-called new economy is the combination of reality and truth, only the perfect combination of the virtual and real, can be used as an economic. Otherwise it would be rubbish economy, will certainly fall down.